Welcome from Pat Hoferkamp

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Welcome from Pat Hoferkamp

• Welcome to 2014!
• Well be focusing on YOUR Business Plan for 2014.
• Try something from this webinar. It could lead
  to your next referral!

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Referral Associate Marketing Package

• We are going to Raffle off TWO Packages

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But wait, theres more . . .

• Were also raffling off a 100 Visa Gift Card.
• You have to stay to the end of the webinar to be
  eligible to win.

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(No Transcript)
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• Our Agenda

• Market Update
• Company statistics for 2013
• Creating a fun, easy-to-follow Business Plan for
  2014
• Raffle Drawing

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• A Market Update with Pat

Source KeepingCurrentMatters.com
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On Average 14,027 Homes Sell EVERY DAY!
NARs November Existing Home Sales Report
INVENTORY
UP .9 over last year
PRICES
UP 12.8 over last year
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What the Experts are Saying . . .
We expect single-family home sales and housing
starts to be at the highest level since 2007.
Frank E. Nothaft Chief Economist at Freddie Mac
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Mortgage Rate Projections
Analyst Projected Rate 4Q 2014
Fannie Mae 4.8
National Assoc of Realtors 5.3
Freddie Mac 5.0
Mortgage Bankers Assoc 5.3
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The Cost of Waiting
Mortgage Interest Rate Payment (PI)
Today 250,000 4.3 1,237.18
Next Year 250,000 5.3 1,388.26
Monthly Difference 151.08
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What the Experts are Saying . . .
"All those young people who moved in with their
parents over the past few years and didn't move
out during the recession, there should be pent-up
demand for household formation."
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Company Results Closed Referrals
15.5 Increase
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Company Results Dollar Volume

• a 29 Increase!

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Company Results Referral Agents Who Closed a
Referral

• Year over year we increased the number of
  Referral Agents who Closed a Referral!

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Your Business Plan for Success!
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Poll

• Have you created a Business Plan for your
  Referral Business in 2014?
• Yes
• No

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Something to think about . . .

• A goal without a plan is just a wish.
• Antoine de Saint-Exupéry

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The Right-Brain Business Plan
http//www.rightbrainbusinessplan.com
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To Access the Tools . . .

• Go to RightBrain BusinessPlan.com
• They ask for your name and eMail address and you
  can access the downloadable tools.

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Use the Stop, Start, Continue Model

• A simple way to think about your business and
  planning for success in 2014!
• Heres a fun resource for you from RightBrain
  BusinessPlan.com
• http//www.rightbrainbusinessplan.com

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Example of the Stop, Start, Continue Model

• STOP being a Secret Agent
• START getting the word out to friends and
  acquaintances.
• CONTINUE to let your family know youre there
  for them when they need help in real estate.

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Are YOU a Secret Agent?

• Do all your friends and family know that you can
  help them?
• Everyone likes to talk about real estate.
• Theres good news with home values increasing,
  jobless rate decreasing, and the economy picking
  up!
• Use these triggers to discuss real estate.

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Offer Your Assistance!
I can help you find a great agent!
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Getting the Word Out!

• Heres another resource in the RightBrain
  BusinessPlan.com website you can use
• http//www.rightbrainbusinessplan.com

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Getting the Word Out - Example
To all my family friends this year
To all the soccer moms/dads
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Getting the Word Out - Example
Call
I can help
Quarterly
A Phone!
Zero
eMail
Add a tag line Weichert Referral Associate, I
love referrals . . .
Ongoing
Computer
Zero
BusinessCard
Heres my card. Id be happy to help with your
real estate needs.
Ongoing
www.WeichertOne.com
14.50 plus shipping
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Getting the Word Out

• Please tell us what YOU think.
• Share YOUR tips and well post a few now so
  everyone on this call can benefit!
• Use the Question box to share suggestions

Webinar Tool bar
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Douglas Thomas Gets the Word Out

• He talked about real estate with his co-workers
  for years and when one was ready to purchase her
  first home, guess who she called?
• Douglas has another referral in the works with
  ANOTHER co-worker.
• Does everyone you know realize YOU are in real
  estate and can help?
• Share how YOU Get the Word Out!

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Getting the Word Out Ideas

• Post your business card on bulletin board at the
  Gym and your local Post Office.
• Kim Word of mouth
• Tom Always bring the conversation back to real
  estate. Find the criteria and then get the agent
  who can do the job.
• Vickie Im thinking of creating a newsletter
  and Instagram page

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Getting the Word Out Ideas

• Ralph Use Facebook!
• MaryAnne Talk to anyone I can. Im going to
  focus on friends of my children who are at a
  Home-buying Age.
• Marty Send an eMail and use LinkedIn, Facebook
  and started to hand out business cards.
• Mary Keep using your bumper stickers
• Nasaar Offer services to businesses I deal with
  face to face.

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Time for our Raffle Drawing!

• Were raffling off TWO Referral Associate
  Marketing Packages

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. . . And now our 100 Gift Card

• Lets raffle off our 100 Visa Gift Card.

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Winners!

• Winners of the Referral Marketing Package
  Valerie Branca
• Jim Morrison
• VISA Card Winner Cecil Suterland 100!!

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More Tips Dialogue . . .

• Go to the Weichert Referral Associate Guidebook
  onwww.WeichertOne.com
• Call us
• 1-800-655-7055
• Well be sending a follow-up eMail. Please give
  us your feedback