ManObec Joint Ventures

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Joint Ventures A world of opportunity for the
taking!
Presented by Michel J. Brassard Joint
Venture Specialist Windsor Public Library
Central Branch December 17, 2010
ManObec Joint Ventures
C519-790-8955 michel_at_manobec.com
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Joint Ventures A world of opportunity for the
taking!
Who is Michel Brassard?Business person for last
25 years, owing, or managing numerous different
types of businesses Factory, Retail Bakery,
Distribution, Gas Bar, Restaurant, Janitorial
Services, Entertainment Venue, Bar, Medical
Laboratory, Grocery Stores, Commercial and
Residential Real Estate, Seminars, Employment
Counselling, etc....... School of Hard Knocks
PHD in street smart business techniques Business,
Marketing Consultant Joint Venture Specialist
ManObec Joint Ventures
Hell, there are no rules here - we're trying to
accomplish something  Thomas A. Edison
519-790-8955 manobec1_at_gmail.com
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Joint Ventures A world of opportunity for the
taking !
Today you will learn the basics of Joint
Ventures Principals Strategy of Join
Ventures Strategic alliances
Resources Marketing Promotion 7 Sentence
marketing plan 20 marketing mistakes 100
guerrilla marketing weapons Business
development Strategy of pre-imminence Power
Parthenon strategy 12 Pillars of business
growth Business quotes to live by Business
Resources Evaluations Double O matrix
evaluation Case studies
ManObec Joint Ventures
WIN WIN ITS A CLICHÉ BUT IS IT EVER TRUE
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Joint Ventures A world of opportunity for the
taking!
Joint venture is a mind set Very few
people have all the money they want! Very few
people capitalize on, or exploited , or tapped
all the opportunity they want! Very few
people dont have problems they would like to
fix but dont know how to do it! Most people
dont want to work hard! What could you get from
others ? What do you have to offer to others?
ManObec Joint Ventures
Do not follow where the path may lead. Go
instead where there is no path and leave a
trail  Anonymous
519-790-8955 manobec1_at_gmail.com
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Joint Ventures A world of opportunity for the
taking!
Are you in the proverbial
box?

patterns
all you do
thoughts
actions
ManObec Joint Ventures
If you don't drive your business, you will be
driven out of busines  B.C. Forbes  
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Joint Ventures A world of opportunity for the
taking!

• Stories
• A busy hotel existed in early 1930s that needed
  to
• do renovations to the lobby
• Summer trip to an island with a girl friend led
  to a
• discovery that you all know
• Biggest problem I see out there, is people are
  thinking very rigidly
• Thats the way its done Mr. Brassard! Its been
  so forever!
• Really Kathy!
• What if we could .......................

ManObec Joint Ventures
Life is a box of chocolate, you never know what
you are going to get Forest Gump
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Joint Ventures A world of opportunity for the
taking!
PRINCIPAL 1 Use your creativity! Stepping out
of conventional thinking will liberate you to
explore possibilities
Marketing Sales are the drivers of a
business, without them, dont need, inventory,
building, or even other departments Peter F.
Drucker
ManObec Joint Ventures
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Joint Ventures A world of opportunity for the
taking!
PRINCIPAL 2 Leverage is good ! Using other
peoples Money Capital Investment
Credibility Marketing Resources Technology
Investments Direct Mail Piece Staff
ManObec Joint Ventures
Give a lever long enough and I can lift the
world Archimedes
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Joint Ventures A world of opportunity for the
taking!
PRINCIPAL 3 Your network is a gift from God.
It can get you anything you want
The average person knows 250 people 250x25062.5
K 1/3 of
Windsor 250X250X25015.6 M ½ of
Canada 250X250X250X250 390 M All of the USA
Canada What could you accomplish, if you just
asked for help nicely ? Fastest way to influence
over someone is to give first!
ManObec Joint Ventures
When the going gets tough, the tough get going
Military quote
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Joint Ventures A world of opportunity for the
taking!
PRINCIPAL 4 Got a problem ? Exercise what if
thinking! We did this way We changed it It
actually worked ? What if ----------? is
the best question in the world of joint ventures.
ManObec Joint Ventures
Joint Venture is a way of thinking and a way of
life Jay Abraham
519-790-8955 manobec1_at_gmail.com
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Joint Ventures A world of opportunity for the
taking!
What is a Strategic Alliance Strategic
alliances are nothing more than old fashion
partnering with a strategic twist. Means to
dramatically expand and enhance your ability
generate markets / business / clients- customers
/ image / posture / profitability all with
minimal expenditure of time effort / expense
/ manpower / risk. Opportunities are
limitless. Only limited to your inventiveness
your ability to look inside and out.
ManObec Joint Ventures
Perpetual optimism is a force multiplier Collin
Powel
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Joint Ventures A world of opportunity for the
taking!
Strategic alliance is a two way street
What do you have to offer them? You
Joint Ventures Them
What do they have to offer you?
?
?
Profit in business comes from repeat customers,
customers that boast about your project or
service, and that bring friends with themW.
Edward Demming
ManObec Joint Ventures
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Joint Ventures A world of opportunity for the
taking!
9 Major Benefits of a Strategic Alliances
Achieve advantages of scale, scope or speed
Increase market penetration Enhance
competitiveness in local, national, or
international markets Enhance product
development Develop new business opportunities
through new products and services Expand
market development Diversity Create new
businesses Reduce costs
Its what you learn after you know everything
that counts John Wooden
ManObec Joint Ventures
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Joint Ventures A world of opportunity for the
taking!
Types of Alliances Joint Ventures
Co-Branding Host - Beneficiary Equity
Partnerships Endorsements Flipped Business
Opportunities Acquired Assets Acquired
Distribution Networks Acquired Leads License
or Acquired Licensee Reclamation Sales
Force New Products/Markets eBusiness
ManObec Joint Ventures
The majority of men meet with failure because of
their lack of persistence in creating new plans
to take the place of those which fail  Napoleon
Hill
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Joint Ventures A world of opportunity for the
taking!
Implementing Alliances Acquisitions
What do you possess? Products /
services Distribution channels Sales
personnel Sales methodology Technology
(software/hardware systems) Other productive
processes/methodology Facilities equipment
Underutilization Intellectual property /
Technical abilities Brand / Good will / Trust
with specific groups Markets / media/ Core
competencies
ManObec Joint Ventures
The secret of business is to know something that
nobody else knows  Aristotle Onassis
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Joint Ventures A world of opportunity for the
taking!
Expanding Your Growth Possibilities Who are
the people / businesses I want to reach? What
other products, services and options do people
typically purchase prior to buying or using your
type product / service? Who provides
those product / services? What products /
services, etc., do people typically need and
/ or acquire along with or in order to optimally
use your product or service? Who
provides those product / services? What events,
activities or changes typically occur to cause
someone to want or need your various
products / services? What other products /
services does the key decision maker I am
targeting also buy? Who provides those product
/ services? What assets do I need that I do not
have?
ManObec Joint Ventures
There are no secrets to success. It is the
result of preparation, hard work, and learning
from failure Collin Powell
519-790-8955 manobec1_at_gmail.com
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Joint Ventures A world of opportunity for the
taking!
Expanding Your Growth Possibilities What
periodicals /advisory materials are used by the
market I want to reach?Who provides those
product / services? What problem or opportunity
does your product / service solve for your
prospect / client? What other type of business,
organization, profession etc., has more to
gain than even you do by seeing you either
acquire a client, or sell a specific product,
service or combination? And why? What other
market or industry could use / benefit from my
product, selling system or methodologies?
What is the MNW of my client / prospect worth to
someone else? What are your highest margin
products or services? What are your highest
repeat purchase products or services?
To be successful, you have to have your heart
in your business, and your business in your
heart Thomas Watson, Sr.
ManObec Joint Ventures
519-790-8955 manobec1_at_gmail.com
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Joint Ventures A world of opportunity for the
taking!
Expanding Your Growth Possibilities What
logical products can be created by you, acquired
by you, can be adapted / adopted? What
markets could your products or services also
apply or translate to? What related
fields could you penetrate? What parallel
universes are most similar to yours? What other
business markets, products or services have you
been thinking about? Look for additional
alliances, markets Take on their products or
services Provide services, functions Share
personnel, facilities Sell equity or buy
equity Develop referral/alliance feeder program
ManObec Joint Ventures
The mind that created the problem is not the
mind that will solve it US Senators at USA
auto industry bailout hearings
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Joint Ventures A world of opportunity for the
taking!
Making The Successful Deal An
alliance is rarely a perfect match made in
heaven Thoroughly analyze your options Where /
what the real leverage is in every deal What do
you expect to gain from the alliance deal
Dont try to structure a deal, instead architect
a successful business All deals must be
structured fairly
ManObec Joint Ventures
The only limit to your impact is your
imagination and commitment Anthony Robbins
519-790-8955 manobec1_at_gmail.com
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Joint Ventures A world of opportunity for the
taking!
Contact How to present your
proposition Host Beneficiary using
preemptive presentation Phone contact-rules
to follow. Pre-contacting by letter. What
you need to do. Identifying in advance
probable objections, resistance points youll
encounter. Preparing in advance your response
to possible objections. How
do I know its not going to take away my
clients? I want control. I dont like
you having control of my clients. How
do I know Ill get paid? Its not the
business we are in.
There's no good idea that can't be improved on
Michael Eisner
ManObec Joint Ventures
519-790-8955 manobec1_at_gmail.com
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Joint Ventures A world of opportunity for the
taking!
Traps To Avoid Failing to take the time to
select the right partner(s) Failing to plan for
flexibility and change Failing to agree on
objectives and goals Failing to plan properly
for integrated growth requirements Host
Keep Flexible (non exclusive agreements)
Optimize and leverage the split Make sure you
profit from the beneficiary - ROI Beneficiary
Conservative Honest Automatic renewal and
exclusive agreements Provisional agreements
ManObec Joint Ventures
Hire character.  Train skill Peter Schutz
519-790-8955 manobec1_at_gmail.com
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Joint Ventures A world of opportunity for the
taking!
Closing deals by being Strategic
Understanding the psychology from both sides
How do and should you look at Joint Ventures,
Alliances,Endorsements? How should you
look at people committed to you to
do the deal? Taking away the risk for both
sides Incremental gains Margin net worth
factor Strategic advantage Preemptive
opportunities Perception advantage
ManObec Joint Ventures
To be successful, you have to have your heart in
your business, and your business in your heart 
Thomas Watson, Sr.
519-790-8955 manobec1_at_gmail.com
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Joint Ventures A world of opportunity for the
taking!
20 Mind Expanders Rent / Lease / Sell Joint
Venture Dirigibles / Blimps. Teach companies
how to sell on performance. Generate leads /
inquiries for other companies. Fund the mark
down bandit. Short-term point of purchase
promotions. Funding infomercials for local
merchants, professionals or businesses.
Buying assets from marginal / struggling /
distressed companies Buy phone numbers /
customer / prospect lists from bankrupt /
going out of business companies.
Government in the Canada today is a senior
partner in every business in the country. 
Norman Cousins
ManObec Joint Ventures
519-790-8955 manobec1_at_gmail.com
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Joint Ventures A world of opportunity for the
taking!
20 Mind Expanders Continued
Reactivating / re-purposing inactive customers.
Build anybodys business by funding and offering
free trials, i.e., custom car wash.
Paying for consultants - reselling there services
on contingency. Converting one time sales
into on going TFN services Coaching, Tree
Trimming, Carpet Cleaning. Buy phone numbers
/ customer / prospect lists from bankrupt /
going out of business companies. Real Estate
farm building. Finance the cost of
underwriting the risk of adding risk reversal to
a companys offer.
Begin with the end in mind Stephen Covey
ManObec Joint Ventures
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Joint Ventures A world of opportunity for the
taking!
20 Mind Expanders Continued Take a piece of
enhancement in exchange. Fund / create table
top display cards for restaurants. Create
home-buying centers in upscale apartment
complexes. Fund direct or telephone sales
departments Finance the cost of underwriting
the risk of adding risk reversal to a
companys offer. Buying options or regional /
local advertising and reselling rights on a
market by market, industry by industry basis.
Funding trials for network marketers. Selling
envelopes with copywriting. Marketing arbitrage
of seminar seats.
There's no good idea that can't be improved on
Michael Eisner
ManObec Joint Ventures
519-790-8955 manobec1_at_gmail.com
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Joint Ventures A world of opportunity for the
taking!
Invest in yourself You are only as
valuable as what you know! Good sales,
marketing foundation is a must! Good
teachers Blair Singer http//www.salesdogs
.com Brian Tracy
http//www.briantracy.com Good
Communications Joint a Toastmaster club
Windsor Toastmaster
http//windsortoastmasters.org Tecumseh
Toastmasters http//tecumseharea.freetoas
thost.info
if it worth doing, it worth doing wellMichel
Brassard
ManObec Joint Ventures
519-790-8955 manobec1_at_gmail.com
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Joint Ventures A world of opportunity for the
taking!
Read the materials provided and reflect on its
principals and particularly how they might apply
to your business Planning. If you need help of
a consultant, it will be my pleasure to work with
you in a the joint venture model. I am not
about fees, I am about deals! Good Luck with you
endeavours, and may you prospers in business and
in your life. Michel Brassard
ManObec Joint Ventures
If you want it , here it is , come and get it
1970 Rock and Roll song by Badfinger
C519-790-8955 michel_at_manobec.com