THE VALUE OF CSR TO CORPORATE ORG.

1

• THE VALUE OF CSR TO CORPORATE ORG.
  BENEFICIARIES
• Osayi Alile Oruene
• Executive Director
• FATE FOUNDATION LTD/GTE, LAGOS.

2

• WHAT REALLY IS CSR

3
CSR can be defined as

• a concept whereby companies integrate social
  and environmental concerns in their business
  operations and in their interaction with their
  stakeholders on a voluntary basis- EU Green Paper

4

• actions that appear to further some social
  good, beyond the interests of the firm and that
  which is required by law- McWilliam Siegel
  (2001117)

5

• Doing the right thing
• - General
• Source Lagos Organisational Review, August 2007

6
Understand this

• The wrong view of CSR as an act of magnamity
  or philanthropy makes businesses view it as a
  matter of choice. And as a result, most companies
  have embarked on this journey grudgingly or
  semi-consciously due to societal pressures. This
  has led to half-hearted initiatives where many
  have strayed off-track and millions of naira
  lost.

7
What CSR should be is.

• .the continuing commitment by businesses to
  behave ethically and contribute to economic
  development while improving the quality of life
  of the workforce and their families as well as
  the local community and society at large.
• Source SIAO CSR Newsletter, Vo.l 1, Iss. 1, 2008

8
A CSR oriented organization..

• Is economically, socially and environmentally
  responsible.
• Creates valuable relationships between its
  workers, organization and the society.
• Shows how accountable it is in the deployment of
  its resources and that of its host communities.

9

• Easily creates a laudable brand with strong
  reputation.

10
To achieve a sound CSR policy.

• Corporate organizations need to understand that
  CSR has advanced beyond mere philanthropy to a
  constant responsibility and accountability for
  best working practises and impacting the
  environment positively
• Corporate companies need to have a CSR focus.
• Corporate companies should partner more with
  developmental organizations.

11
Contd..

• Should involve their Board of Directors in
  carrying out CSR activities.

12
BEING CSR ORIENTED

• Helps an organisation secure many of the
  potential benefits of being a responsible
  corporate citizen.
• Helps an organisation win the trust of its
  stakeholders and set the organisation apart as an
  accountable business.
• Helps put an organisation ahead of making profit
  to creating sustainable development.

13
Contd.

• Develops and cares for its workforce, who in turn
  give their best for further corporate
  development.
• Helps minimize social attacks
• Further aids the achievement of development
  organisations missions.
• Influences the effectiveness of development
  institutions in the society.

14
Benefits of CSR Corporate Org

• stronger financial performance and profitability
  (e.g. through eco-efficiency),
• improved accountability to and assessments from
  the investment community,
• enhanced employee commitment,
• decreased vulnerability through stronger
  relationships with communities, and
• improved reputation and branding.

15
Benefits of CSR Stakeholders

• Who are stakeholders?
• Stake Holders are people affected by the
  activities of the corporate organisations. They
  include Customers, Investors, Employees, Local
  Citizens, Government etc.
• They are very influential in the decision making
  of Corporate organisations.

16
Stakeholders Benefits

• Stakeholders benefit form CSR in every aspect of
  their lives
• Health
• Finance
• Family
• Social Security
• Education etc.

17
CSR IN OTHER COUNTRIES

• Developed Countries' government play a major role
  in the sustainability of CSR than in developing
  countries.
• CSR in advanced countries emphasize very much on
  ETHICS, e.g. In the US, the Sarbanes-Oxley Act
  maintains that senior executives (CEOs) are to
  certify their companies' integrity and are liable
  to suffer the consequences

18
How Corporate orgs and Stakeholders interrelate
to add value
Workforce
CSR Oriented Corp. orgs.
Society
Progs. projects
Dev. Orgs
19
Some Good Value benefiting CSR

• MTN Foundation (Nigeria) MTNF partners several
  development institutions including FATE
  FOUNDATION to execute sustainable projects in 3
  areas namely Health, Education and Empowerment.
• The COCA COLA Africa Foundation- TCCAF focus on
  projects in the areas of Entrepreneurship,
  Education, Health and Environment. TCCAF partners
  with credible organisations and focuses on high
  community engagement.
• Ecobank Foundation - Partners with FATE
  FOUNDATION on a steady basis to develop
  entrepreneurship in Nigeria.

20

• British Telecommunication (BT) - BT partnered
  with OneWorld - a charitable organisation working
  to promote human rights and sustainable
  development across the globe
• IBM - Empowering women entrepreneurs in
  developing/emerging countries by connecting them
  with IBM professionals. The CSR model provides a
  unique blend of coaching and additional support
  methods.

21
A Good Word

• Credible Partnerships with Credible Development
  organisations will assist Corporate firms achieve
  Credible and sustainable CSR programmes.

22
PARTING WORDS .

• When it comes to CSR, Corporate Firms Should
• Walk the Talk

23
CONTACTING FATE

• Lagos Office
• 1st Floor, Water House, Lagos State Water
  Corporation, Ijora
• Tel [phone] 4744237,
• Port Harcourt Office
• 141, Olu Obasanjo Road, (Charis Plaza), Port
  Harcourt
• 084-743525
• E-mail info_at_fatefoundation.com
• Website www.fatefoundation.com

24
THANK YOU