Future

1
Future Wireless NetworksA Business Perspective

• P.G. Madhavan, Ph.D.
• CEO Corp CTO
• Zaplah Corporation
• Redmond Singapore

2
Technical Challenges from a Business Perspective

• Heterogeneous wireless networks
• Horses for courses
• Cross-layer adaptation
• How to make wireless suck less (Ruckus)
• Self-managing consumer wireless networks
• Virtual geek squad

3
Good Wireless Business?
Wireless Value Example Technology
Olden Days BIG pain Mobility Cellular
Early 2000s Moderate pain Portability Wi-Fi
Now Low pain Moveability WiMedia
Adoption Value - Pain
4
Horses for Courses
Scenario sweet-spot
5
Cross-layer Adaptation

• Significant academic work in the past decade
• Rich media exchange drives industry to innovate
• Startups also adding secret sauces Example
  Zaplah Corp
• Just add ZAPPER software to Wireless HDMI
  hardware to make technology usable by the home
  customer
• ZAPPER is aspirin for consumer electronics (CE)
  wireless users
• Functionality beyond what wireless and video
  standards can provide
• Enhanced Usability, Easy Security Essential
  Manageability
• For TV, cell phone and PC in-room rich media
  exchange market segments

6
Managing the Un-managed

• Your grandma may not be an IT guru
• Make it easier for geeks to help home
  customers self and remote management
• Control Plane
• Collect and distribute link/node info - ASIEs
• Local and remote diagnosis
• Self-heal and adapt

7
Call to Action

• Manageability not sexy but necessary
• Global/local optimization
• Closed-loop, feedback, self-monitoring
• Adaptive, cognitive, smart, . . .
• No need to standardize everything
• Stds for Essential interop
• Enhanced interop room to innovate and
  differentiate

8
www.zaplah.com