Collaborative Technologies

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Collaborative Technologies

• David Bukovsky, Vice President - Products

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Topics

• The Concept
• BroadSoft Xtended
• Question and Answer

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The Concept
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It Started with Web Mashups
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Varied Application Integration

• Web applications are prolific
• Facebook 140 new mashups a day
• Application integration is expanding beyond
  web-to-web
• Apple estimates 1M in daily iPhone application
  sales
• Voice integration new expansion opportunity
• New revenue opportunities
• Higher customer retention
• The customers of voice providers use web apps

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Internet Voice Example BroadSoft Xtended
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BroadSoft Xtended
Standards-based application programming interfaces
Third party development support
Exchange for users to directly access innovative
applications
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Standards-Based Application Programming Interfaces
Web Services
Web 2.0 Service Providers
Web Application Users
Xsi
Carriers Network
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Developer Support
Developer Site
Sandbox

• Ability to test new applications
• Open to all developers
• Always latest release
• Fully supported, managed and monitored by
  BroadSoft

http//developer.broadsoft.com
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Marketplace
http//marketplace.broadsoft.com

• Exchange for end-users to directly access
  innovative applications
• Social networking
• Alternative distribution method
• Available since March

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Mobile handset client that enables business
dialing from mobile
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salesforce.com
Hold/ Caller ID
Transfer/ Conf.
Call Logs
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ACT!
Date, Time, Results and Notes Automatically
Embedded in the Record
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Internet Voice

• Simple API
• Great ideas
• Smart customers and developers
• Scalable, feature-rich platform
• Infinite possibilities

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Industry Perspective

• In order to increase revenue, service providers
  will need to move beyond dial tone and
  communications-centric applications. Survival
  will depend upon taking the core communications
  capabilities and integrating them with business
  applications and services. The BroadSoft-salesforc
  e.com alliance will provide an important first
  step by taking communications out of its silo and
  integrating it into the business process.

IDC, 12/07, BroadSoft Resource Center http//www.b
roadsoft.com/pdf/BroadSoft-and-Salesforce.pdf
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Conclusion

• Value integrating with Internet
• Breaks the distribution bottleneck for advanced
  applications
• Multiple ways to provide value to end users

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Chumby
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QuickSet
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VoxIM
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VFX Manager
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Twitter Follower
Call Omar
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Fire Eagle
Phone automatically updates location - _at_home
Location Service Updates
BroadWorks Profile - _at_Home
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