European Market for Workwear

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European Market for Workwear

• In order to succeed in the workwear market in
  Europe in future years, suppliers will be obliged
  to place greater emphasis on customer service and
  to refine their product offering to compete
  successfully in an overcrowded market-place

Emma Smith Research Analyst Frost Sullivan
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Key Findings

• End-Users becoming more discerning
• Balance of the market is shifting in favour of
  corporate wear
• Sales impacted by cheap imports
• Potential for considerable MA activity

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Key Contents

• Impact of demand trends across all segments of
  the market and on volume, value and pricing
  trends
• Analysis of strategic positioning of major
  players and assessment of target market

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Who would benefit from this report?

• Sales Departments
• Align Sales Force to Customer Needs
• Develop Effective Customer Support Services
• Determine Effective Pricing Strategy

• Marketing Departments
• Consider Brand Strategies
• Identify Niche Markets Niche Market Suppliers
• Develop Distribution Strategy

• Research Department
• Identify Areas for New Product Development
  Innovation
• Monitor Competitor Activities Products

• All Departments
• Monitor Positioning Competitor Strategies
• Understand Drivers for Mergers, Acquisitions
  Joint Ventures

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Key Featured Companies

• Adolf Ahlers
• Alexandra
• Bacou
• Bierbaum-Proenen
• Boco/Eurodress
• Faithful
• HaVeP
• Helly Hansen

• Kansas Wenaas Workwear
• Marti Berufsbekleidung
• Oetscher Berufskleidung
• Simon Jersey
• Snickers

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What to do next

• For more information
• Call 44 1865 398 662 or email
• enquiries_at_fs-europe.com