Marketing To Grow Your Business -

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Marketing To Grow Your Business - Public
Relations
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Twitter 101 The 5 Ws of Twitter and How to
Use it for Your Business
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WHO?

• Who should post?
• Who is your audience?
• Executives- clients, peers
• Broker/Owners or MSAs- key recruits, the
  community
• Who to follow?
• Local news
• Industry news
• Competitors
• Broker/Owners- your Executives
• Executives- your clients

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WHAT is Twitter?

• Users send and read text-based messages known as
  Tweets of up to 140 characters. Most commonly
  used between friends and celebrities.

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Dont let the Tweets Twitpics and online
jargon overwhelm you. Twitter is user-friendly!
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Why Spend Time on Social Media
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Whats all this about hashtags!?

• Tool to organize post themes
• Helps for posts to go viral
• Encourages others to join the conversation
• Examples
• realestate
• realtyexecutives
• realtyexecutivesexperts
• soldhomes
• realestateexpert

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WHERE do I go to get followers on my Twitter?

• First and foremost follow THEM on Twitter first
• Newsletter- article with a contest follow up for
  the first person to follow you
• Blog- article about your new presence with icon
  and link to take them to your page
• Website- icon with a link
• Marketing materials- newsletters, business cards,
  billboards, advertisements, you name it!

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WHEN should I post?

• Frequency- a lot more freedom about amount of
  posts on Twitter compared to Facebook
• If youre status happy this is the place for you!
• Can and should post multiple times in a day or at
  least multiple times a week

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Peak Times

• Demographics
• Almost equal male to female ratio
• 55 of Twitter users are 35 or older
• The average Twitter user is 37.3 years old
• Peak times
• Monday through Thursday
• Morning posts are least likely to be reTweeted
  according to a study in Texas
• 3-6 p.m. with 5 p.m. being the absolute best time

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OK, so WHY do I need to be on Twitter again?

• Competition is there!
• Added exposure
• Its free!
• Its a fun way to network and get the word out
  about your business
• Its the digital age and the way the next
  generation of REALTORS and clients are doing
  business

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HOW do I sign up?

• Unlike Facebook, use a separate account to create
  business page
• Go to Twitter.com
• New to Twitter- follow sign up instructions
• Username and password
• Use a clean background
• Live drive of film on background
• Logo for main icon
• Couple sentences of description about you

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Follow us!

• Twitter.com/RealtyExec
• ReTweet our posts
• Follow as many people as you can (and businesses
  too)

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Whats Next?

• Class Twitter 202 What to Tweet?Date
  February 21, 2013Time 1000 a.m. Pacific, 1100
  a.m. Mountain, 1200 p.m. Central, 100 p.m.
  EasternInstructor Ashlee Cain, communications
  manager for Realty Executives InternationalClass
  Description  Your Twitter page looks excellent,
  you know how to follow friends and make posts,
  now the big question what to Tweet? This
  webinar will provide you with
• How to establish your brands online voice
• Ideas of subjects for you to post
• How to re-post Tweets
• This class will help you produce intriguing
  content that will keep your audience coming back
  to your page which will in turn, keep you top of
  mind.Click here to register.

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Coming Up

• Broker Only Class Insights From a Top Broker
• Date February 20, 2013
• Time 1000 a.m. Pacific, 1100 a.m. Mountain,
  1200 p.m. Central, 100 p.m. EasternFacilitator
  Marissa Leon, director of communications and
  events at Realty Executives International
  Spotlight Broker Jeff Moore, broker/owner of
  Realty Executives of NevadaClick here to
  register.
• Class Mobile Marketing Maximize Your Marketing
  Impact
• Date February 21, 2013
• Time 100 p.m. Pacific, 200 p.m. Mountain, 300
  p.m. Central, 400 p.m. EasternInstructor Corie
  Rockafellow, vice president of business
  development for Virtual AgentClick here to
  register.
• Class Twitter 201 What to Tweet?Date
  February 21, 2013Time 1000 a.m. Pacific, 1100
  a.m. Mountain, 1200 p.m. Central, 100 p.m.
  EasternInstructor Ashlee Cain, communications
  manager for Realty Executives InternationalClick
  here to register.

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Take the Poll

• Just a few questions
• Provides feedback for future classes
• Thank you!

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Questions?