AS Psychology :Social Influence

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AS Psychology Social Influence 2 - Minority
Influence and Explanations of Conformity
S.W.G.S. Psychology Department
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• Minority Influence
• where a group or individual influences the
  views or attitudes of a larger group

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• Moscovicis Study on Minority Influence

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Moscovicis Study - findings When a minority was
consistent in calling 36 blue slides green, 8
participants did likewise. This compared with 1
when the minority was inconsistent and 0 in the
control condition
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• What conclusion would you draw from Moscovicis
• experiment and findings

Moscovici
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• Explanations for Minority Influence
• Moscovicis conditions for conversion must be
  satisfied- consistency, flexibility, commitment
  and relevance
• Social impact theory- strength, status
  knowledge of influencer, immediacy

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• Other Influences on Social Conformity

H I S T O R Y
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C U L T U R E
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D E I N D I V I D U A T I O N
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P E R S O N A L I T Y