Title: BES-t Practices Training
 1BES-t Practices Training
  2The Trust Crisis
- A recent study conducted by British sociologists 
David Halpern reveals  - Only 34 of Americans believe that other people 
can be trusted.  - Only 36 of employees believe that their leaders 
act with honesty and integrity.  - Over the past 12 months 76 of employees have 
observed illegal or unethical conduct on the job.  
  3The Trust Crisis
- The following percentage of students acknowledge 
cheating in order to get into graduate school.  - Liberal Arts Students  34 
 - Education Students  52 
 - Medical Students  63 
 - Law Students  63 
 - Business Students  75
 
  4The Trust Crisis
- Consider the following Scandals 
 - Corporate Scandals - Enron, Fanny Mae, Martha 
Stuart, Burney Madoff  - Olympic Scandals  Olympic Judges, Badminton 
 - PEDs  Performance Enhancing Drugs  Roger 
Clemons, Barry Bonds, Lance Armstrong,  - Sex Scandals - Jerry Sandusky (Penn state), 
Michael Jackson, Arnold Schwarzenegger, Sexual 
Predators.  - Political Scandals  Clinton, Nixon, Elliot 
Spitzer, Rod Blagojevich,  - Religious Scandals  Catholic church sex abuse, 
Jim Baker, Jimmy Swaggart, Cults and other 
Dangerous Religious Groups, Terrorism.  - Cyber Crimes, Identity Theft 
 
  5The Trust Crisis
- Family Crisis 
 - Over 50 of marriages end in divorce. 
 - 29.5 of homes are single parent households. 
 - 5 children die everyday from abuse in the U.S. 
 - Every 2 minutes, someone in the U.S. is sexually 
assaulted  - Family Crisis is a launching pad for future 
personal and relational issues. If unresolved 
they can define your future.  - Unresolved issues haunt people and all too often 
lead us to perpetuate the problems in future 
generations.  
  6What is Credibility
- Credibility is the established reputation that 
people perceive of us based on observations over 
time. It is the amount of trust and respect you 
accumulate from others based on their experience 
with you.  - Credibility is never on your own terms, rather on 
the terms of those whom you have an effect on. 
You cannot determine your credibility, you can 
only build or destroy it in the eyes of others by 
your behavior and actions toward others.  - Your credibility is up to others to decide
 
  7Credibility Lost  Trust Lost
- When Credibility is compromised, Trust is lost. 
 - When Trust is lost, Relationships disintegrate. 
 - When Relationships disintegrate people lose hope. 
 - I'm not upset that you lied to me, I'm upset 
that from now on I can't believe you. ? 
Friedrich Nietzsche  - To be trusted is a greater compliment than being 
loved. ? George MacDonald  - Trust takes much time to be established, however 
can be destroyed in an instance  -  ? Unknown
 
  8Discussion Question
- Think of a person who has little credibility in 
your eyes. Does that person have much influence 
on you? Why or why not?  - What are a few of the core values of people that 
have gained your credibility?  - How easy or difficult is it to regain trust after 
you have been lied to or let down? 
  9The 4 Cores to Credibility- The Speed of Trust, 
Stephen M.R. Covey 
 10The 4 Cores to Credibility
- Integrity - includes honesty (telling the truth 
and leaving the right impression), congruence 
(walking your talk), humility, and the courage to 
do what is right. Integrity is being accountable 
with no excuses.  - Everyone is looking for a hero that they can 
trust, a person of integrity that they can cling 
to for stability, a pillar.  - People can only be fooled for a time, integrity 
flaws always come to light when under pressure. 
When integrity disappears, trust evaporates. 
  11The 4 Cores to Credibility
- Intention  includes your motives, agenda and 
what drives you. Agenda grows out of motive. Its 
what you intend to do or promote because of your 
motive.  -  The agenda that generally inspires the greatest 
trust is seeking mutual benefit (you want others 
to win).  - A person driven by pure motives will never fail 
to have loyal followers.  - People see right through selfish motives, and the 
selfish are blind to their own appearance and 
will always end up doing more harm than good.  
  12The 4 Cores to Credibility
- Competence  is the talents, skills, knowledge, 
capacities, and abilities we have that enable us 
to perform with excellence. Some are natural and 
some developed.  - People appreciate a person who has honed their 
craft and display talents that lead to 
excellence.  - Excuses will buy some time, but after a while a 
person without the means to perform with 
excellence will be left behind and replaced by 
someone who can. 
  13The 4 Cores to Credibility
- Results  What is your track record? 
 -  Becoming an accomplished person takes much time 
and perseverance. You must have the ability to 
identify the goal, refuse distractions and move 
in a laser like direction without compromise to 
completion.  - A person who gets results will always be sought 
after.  - A person with excuses will be left behind. 
 - A person who believes they are valued by their 
results will always strive to be more valuable.  - A person who believes they are valued by their 
intentions, will unintentionally fail to produce.  
  14Conditional Trust You can trust what I say as 
long as you dont do something to make me not 
trust you. Also known as a contract (half 
commitment)
Hypocritical Trust You can trust what I say, but 
dont pay attention to what I do. I know the 
right way, I just compromise sometimes. (skeptical
 commitment)
- Unconditional Trust 
 - You can trust me no matter what. I am fully 
accountable for what I say and do. I will own my 
mistakes and fix my own problems. My word is my 
bond. (full commitment) 
Relative Trust I tell the truth when it benefits 
me. When it doesnt I will sometimes change my 
story to make things easier for me. (no 
commitment)  
 15The 4 Cores to Credibility
- Results 
 - Competence 
 - Intention 
 - Integrity 
 - What do you think others would say is your best 
Core?  - your weakest Core? Why? 
 
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