, Business Partner for SimWeb Project

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ONLINE NEWS MARKET

• , Business Partner for SimWeb Project
• SUMMARY
• History
• Site structure
• Our clients
• Content revenue structure
• Available Products
• Within SIMWEB project
• Vision
• Inputs
• Outputs

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I. HISTORY

• Launched in 1995
• Leading online newspaper in Portugal
• 28 of estimated market share (users)
• 3rd in Brand Awareness (total ranking for
  Internet)
• 20 million pageviews/month in 2003
• More than 400.000 unique visitors/month
• Publico.pt consumer
• 70 male, 30 female
• 54 high/middle class
• 46 high educational level
• 21 students
• 40 25-34 years old
• 22 35-44 yo
• Lisbon 41 and Oporto 15

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II. SITE STRUCTURE
Sports
Publico Offline Daily Edition
Leisure and City Guide
Breaking News
www.publico.pt
Suplements
Cinema
Recruitment Classifieds
Publico at School
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III. OUR CLIENTS
PREMIUM PAID CONTENT
B2C
MARKET
B2B

• Breaking news
• Leisure and City Guide
• Cinema
• Stock Market
• Music, Dossiers, Sports, Weather, Lotery,

• (offline) Daily newspaper edition
• Newsletters (breaking news, flash, dossiers,
  leisure, cinema, sports)
• Internacional access
• Alerts news
• Search for articles

PRODUCTS

• XML for WEB/MMS/SMS/WAP
• HTML
• Plain Text
• mail

• PDF
• HTML
• Plain Text
• mail

FORMATS
Subscription
PRICE
Direct negotiation since the product is totally
taylor made client may choose almost
everything but the content!
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IV. CONTENT REVENUE STRUCTURE
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V. AVAILABLE PRODUCTS
Breaking News
- Politics - Society - Culture - Economy -
Technology - Science - Sports - International -
Recruitment - Real Estate Classifieds - Local ...

• Daily production of about 150 news, 7/7 days,
  between 7am and 1am.

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V. AVAILABLE PRODUCTS
Leisure and City Guide
- Cinema - Theatre - Dance - Concerts - BD -
Bars and Discos - Restaurants - Sports - Book
shops - Monuments - Tourism - TV - News -
Comments ....

• Daily production, 5/7 days, between 11am and
  19pm
• Database with more tahn 15.000 places.

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V. AVAILABLE PRODUCTS
Other Contents
- Music - Dossiers - Stock market - Horoscop -
Weather - Useful Contacts - Useful informations -
Sports fixtures/results - Lotery and games -
Daily Press review - Printed edition Suplements
...

• Daily production, 7/7 days

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V. AVAILABLE PRODUCTS
Subscriptions

• Daily newspaper edition (PDF version)
• Newsletters (breaking news, flash, dossiers,
  leisure and cinema)
• Internacional access
• Alerts news
• - Search for articles

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V. AVAILABLE PRODUCTS a very special case!

• SINCE
• Público is one of the main (offline) daily
  newspapers in Portugal, with high prestige and
  editorial credibility,
• Público publishes weekly several cultural
  supplements (cinema, theatre, music, shows,
  expos, books, ),
• AND
• Publico.PT is the site of the newspaper Público
  in the Internet, with 3 main contents the daily
  printed version of Publico, Breaking News and
  Leisure/City Guide.
• Publico.PT has a specific team just for
  Leisure/City Guide, since 1995, collecting and
  compiling all info about culture (huge DB)
• Leisure/City Guide is one of the most wanted
  channels of Publico.PT (and represents 16 of
  content sales)
• The info inside our channel Leisure/City Guide
  is not available offline (although major cities
  in Europe have one)
• Publico.PT made the spin-off of Leisure/City
  Guide!

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VI. WITHIN SIMWEB PROJECT - OUR VISION
We believe the project will help us strengthen
leadership as the online news portal and content
provider in Portugal.
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VI. WITHIN SIMWEB PROJECT
INPUTS

• Knowledge of media sector,
• Specific contributions to an extensive sector
  survey
• historical performance of Publico.pt and other
  players
• specific interests of the consumer and most
  wanted products
• successes and failures, business models
• Experience as multiplatform online news content
  provider
• Existing sinergies with newspaper Público
  (offline) a necessary approach
• Mother company (Sonae.com Group) includes,
  beyond Publico.pt, a fixed line and a mobile
  operator, an ISP, an offline newspaper and
  several other portals ? interesting environment
  for the project
• Test and improve the software prototypes

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VI. WITHIN SIMWEB PROJECT
OBTAIN Competitive advantage
MINIMIZE RISK
TO ANTECIPATE
INNOVATIVE BUSINESS STRATEGIES that can optimally
support the transition to become bigger/better
players in the digital contents market
TO REDUCE gap between the demands of consumers
and the problems traditional businesses in the
contents market are facing in meeting these
demands
OUTPUTS
WHICH payment models are deemed to be accepted by
customers?? WHICH are the winning access channels
and devices for each digital contents?? WHICH
subscription-based model??
Explore the PERFORMANCE of different business
strategies under a large variety of scenarios
To be BETTER PREPARED for the changes in new
technologies
REDUCE uncertainty and complexity
TO BE ABLE to conduct what-if analysis
NEW FORMS of marketing and distribution