10 Tips for a Successful Website

1
10 Tips for a Successful Website

• 1
• BRAND UNITY
• Keep the look and feel consistent with your
  offline branding (corporate ID).
• Make sure your branding is unique and memorable.
• Produced by Holtzman Communications, LLC

2
(No Transcript)
3
(No Transcript)
4
10 Tips for a Successful Website

• 2
• MUTUAL BENEFITS
• A good website is balanced
• BOTH you and the end user benefit.

5
(No Transcript)
6
(No Transcript)
7
10 Tips for a Successful Website

• 3
• WEBSITES LEAD TO BUSINESS
• Help end users qualify themselves as leads.
• This saves time, money, and
• increases lead quality.

8
(No Transcript)
9
10 Tips for a Successful Website

• 4
• EASE OF USE
• Make sure the navigation and Information
  Architecture (how the information is presented)
  are easy to use.
• Anything more than two clicks is too many.

10
(No Transcript)
11
(No Transcript)
12
10 Tips for a Successful Website

• 5
• SUCCESS
• Define criteria for success before beginning
  development (sales, qualify prospects,
  subscriptions, etc).
• Then, measure if your site works.

13
10 Tips for a Successful Website

• 6
• BEAUTY
• People see your website first. A simple,
  appealing design is essential.

14
(No Transcript)
15
(No Transcript)
16
10 Tips for a Successful Website

• 7
• STAY RELEVANT
• Stay up-to-date -- on search engine positions,
  content, maintenance.

17
(No Transcript)
18
(No Transcript)
19
10 Tips for a Successful Website

• 8
• TOO MUCH INFORMATION
• Follow the Rule of 7 -- anything else overwhelms
  visitors.

20
(No Transcript)
21
(No Transcript)
22
10 Tips for a Successful Website

• 9
• END-USER EMPATHY
• Give end-users reasons visit, stay and return
  to your site.

23
(No Transcript)
24
10 Tips for a Successful Website

• 10
• RESEARCH
• Know your audience talk to them literally.
  Let them tell you how they want to be told and
  sold.

25
(No Transcript)
26
(No Transcript)
27
Thank You
Holtzman Communications, LLC Lo fat marketing
Big ideas without big overhead.