Isotonix presentation by Newman Doo

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Isotonix presentation by Newman Doo
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Isotonix

• Superior Delivery
• Superior Value!

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What does isotonic mean?

• Osmosis is the net movement of water across a
  selectively permeable membrane driven by a
  difference in solute concentrations on the two
  sides of the membrane.

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Isotonic, Hypertonic, Hypotonic

• Isotonic The solutions being compared have equal
  concentration of solutes.
• Hypertonic The solution with the higher
  concentration of solutes.
• Hypotonic The solution with the lower
  concentration of solutes.

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Diffusion of water across a membrane - osmosis -
generates a pressure called osmotic
pressure.Diffusion of water into red blood
cells
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Composition of Isotonix Delivery System

• Active ingredients vitamins, minerals,
  proanthocyanidins (OPC), flavonoids, coenzyme
  Q10, etc.
• Base ingredients fructose, glucose, citric acid,
  malic acid, calcium sulfate, maltodextrin,
  silica, potassium bicarbonate

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Composition of Isotonix Delivery System

• Glucose and fructose
• Sweet-tasting simple sugars
• Add significant osmotic pressure
• Caloric value ( 8 cal/capful)
• Fructose principle sugar in formula scores 20
  out of 100 on glycemic index (i.e., relatively
  low value)

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Composition of Isotonix Delivery System

• Citric acid and malic acid
• Adjust pH to acid range (about 3.5 5.0)
• Adjust taste to citrus flavor
• Minor osmotic pressure adjustment
• Minor nutritive value

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Composition of Isotonix Delivery System

• Calcium sulfate
• Desiccant (takes up moisture in powder) /
  free-flow agent
• Minor osmotic pressure adjustment
• Minor nutritive value

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Composition of Isotonix Delivery System

• Maltodextrin
• Glucose polymer has minor caloric value
• Powder bulking agent
• Prevents citric acid from reacting with potassium
  bicarbonate and water
• Thickening and suspending agent in solution

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Composition of Isotonix Delivery System

• Potassium bicarbonate
• Potassium and bicarbonate ions have significant
  osmotic pressure
• Helps adjust and buffer pH
• Release of CO2 stirs liquid
• Silica
  Food grade, amorphous (not ground up
  quartz crystals)
• Desiccant/free-flow agent

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Isotonix solutions have an ideal range of PH

• Between 3.5 and 4.0

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Isotonix solutions

• Isotonix solutions with ph between 3.5 and 4.0 do
  not stay long in the stomach.

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Receptors are triggered by osmotic pressure in
the stomach

• SENSORY CELLS in lower stomach and osmo
  regulators in the duodenum send signals to
  trigger opening and closing of the duodenal valve
  for emptying gastric content into the intestine.

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Isotonix solutions

• They move instantly into the small intestine with
  little dilution.
• Rapid entry into the intestine facilitates rapid
  absorption.

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Isotonix solutions and absorption

• Sodium bicarbonate is secreted in the intestine
  to adjust the ph to 7.
• For some vital nutrients, e.g. Vitamin C, sodium
  must be present for absorption.

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Isotonix solutions and absorption

• Easily consumed
• No Digestion Required
• Ionic
• ready to be absorbed by blood and cells

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Advantages of isotonix solutions

• They are absorbed rapidly, thus there will not be
  any stomach discomfort.

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Advantages of isotonix solutions

• Faster absorption ensures no dilution and no loss
  of nutrients.

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Advantages of isotonix solutions

• There is no need for filler,binders, capsules -
  all those unnatural supplementation
• Many people prefer a liquid supplement rather
  than capsules.