Unit 3 Born to Win

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Unit 3 Born to Win
New word 1
New word 2
New word 3
In-class passage
After-class passage 1
After-class passage 2
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• ?????-???2003????????????,???????????????????????
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  ???????????
• ???? 2003?NBA???????1????????????
  2006?7?18?,????????2008-2009?????MVP(Most
  Valuable Player)?

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• Unit 3 Born to Win
• New words 1
• New words 2
• New words 3
• Born to Win
• Better Late than Never
• The Pursuit of Excellence

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Lead-in
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• 1. (??P105)Translate the following Chinese into
  English. Try to find out some other sayings about
  success.

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• 1. Failure is the mother of success.
• 2. Any man who is afraid of failure will/can
  never win.
• 3. Success means that you enjoy/love and are good
  at doing what you are doing now.
• 4. One who is eager to win will not necessarily
  win quickly.
• 5. A successful person doesn't ask for things
  from others. On the contrary/instead, he will ask
  himself what can I leave to this world?
• 6. A real winner is someone who makes the
  greatest contributions to the society, not the
  one who is the richest, or the most famous.

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• I succeeded because I willed it I never
  hesitated . (Bonaparte Napoleon, French emperor )
  
• ??????????,???? ?
• If you wish to succeed , you should use
  persistence as your good friend , experience as
  your reference , prudence as your brother and
  hope as your sentry. (Thomas Edison , American
  inventor )
• ???????,?????????????????????????????
• Only those who have the patience to do simple
  things perfectly ever acquire the skill to do
  difficult things easily . (Friedrich Schiller ,
  German Dramatist and poet).
• ???????????????,???????????????
• The people who get on in this world are the
  people who get up and look for circumstances they
  want , and if they cannot find them .they make
  them.(George Bernard Shaw , British Dramatist )
• ??????,?????????????????????,???????,?????????

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• You have to believe in yourself . That's the
  secret of success. (Charles Chaplin , American
  actor )
• ???????,????????
• There are no secrets to success. It is the result
  of preparation, hard work, learning from failure.
  (Gen.Colin L.Powell )
• ?????????????,????,????????????
• You may be disappointed if you fail, but you are
  doomed if you don't try. (Beverly Sills )
• ?????????,??????,??????
• A man is not finished when he is defeated. He is
  finished when he quits. (Richard Nixon )
• ?????????????,??????????

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• For your reference
• 1. Confidence in yourself is the first step on
  the road to success.--Emerson
• 2. Where there is a will, there is a way.
• 3. The talent of success is nothing more than
  doing well whatever you do without a thought of
  fame.
• 4. He that never climbed, never fell.

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• 5. In days of adversity, we should stand firm and
  be unyielding in days of happiness, we should,
  all the more, be prudent and careful.
• 6. Life would be too smooth if it had no rubs in
  it. 7. I would prefer even to fail with honor
  than win by cheating.
• 8. All that you do, do with your might things
  done by halves are never right.
• 9. You may be disappointed if you fail but you
  are doomed if you don't try.
• 10. A man is not finished when he is defeated. He
  is finished when he quits.

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• 2. What Does Winning Mean?
• Directions Walk around the classroom and ask
  five classmantes about what winning means to each
  of them?

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• Sample
• Winning means being happy.
• Winning means being No. 1 or one of the best in
  your field.
• Winning means being able to make great
  contributions to society.
• Winning means being able to overcome great
  difficulties that others cant.
• Winning means making a lot of money.
• Winning means doing what enjoy and being good at
  it.
• Winning means having good health and a happy
  family.
• Winning means that you can be the kind of person
  you want to be.

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• 3. Winners in My Eyes
• Work in groups and tell each other who is a
  wimmer in your eyes and why.

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• Sample 1
• I think Helen Keller is a winner. Even though she
  became blind and deaf at a very early age, she
  didnt give up. With the help of her teacher, she
  bcame a teacher, writer and lecturer. She
  couldnt see or hear, but she learned to read and
  write by touch and feel. Helen also learned
  several foreign languages French, German, Latin
  and Greek. Helen always wanted to try what others
  could do.

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• Sample 2
• For me, my father is a winner. He was born into a
  very poor family. He hardly had enough to eat.
  Every week he had to walk 20 kilometers to
  school. Though he dropped out later due to the
  lack of money, he taught himself and became a
  teacher at a village school. He sent my brothers
  and me to school. Now my broghers and I are all
  studying in national key universities. For
  others, my father may be a very ordinary person.
  But to me, he is a real winner.

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• 4. Can Never Giving Up Guarantee Success?
• Directions Two ants want to climb over a wall to
  get food there. One ant climbs up the wall
  without hesitation but falls down because of
  exhausion. He tries again and again despite
  repeated failures. The other ant decides to round
  the wall. If you are an ant , what will you do to
  get food? Do you think by never giving up, the
  first ant can finally succeed in getting food?
  The following words and phrases may be useful to
  you.
• erroneous ??? contribute to ??
  
• strategy ?? alter ??
• destination ?? side-tracked
  ?????
• self-awareness ???? solution ??
• give up half-way ???? persistence ??
• setback ??

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• Sample
• If I were an ant, I would choose to round the
  wall to enjoy delicious food.
• The first ant may fail because he continues on a
  path that is wrong for him. He makes a wrong
  choice initially and believes the erroneous
  choice is the one he must stay with. I am not
  sure that never giving up can guarantee
  success. There are many factors contributing to
  success, such as strategy, opportunity, luck,
  personal relationships, and environment.
  Sometimes, no matter how hard people may work,
  they still fail. To ensure success you must be
  willing to alter your course and keep altering
  it, and to try again and again, as many times as
  it takes, to reach your destination. People who
  dont know themselves are easily side-tracked.
  Only with self-awareness and understanding can we
  come to believe in our ability to find the right
  solution and to arrive at our goals.

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• Of course, I dont mean that we should quit
  trying at the beginning or give up half-way. Its
  better to have persistence than give up easily.
  It will certainly do you good to have the courage
  what you are doing despite the fact that you
  might have come across various difficulties or
  setbacks. life is not always easy and
  comfortable. There are more difficulties than
  eases in the real life. Therefore, those who
  learn how to deal and endure failures will taste
  their success eventually. I really appreciate
  courage and persistence of the first ant, but I
  think wisdom and stratedy of the second one is
  more important.

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• 5. To Success Opportunity or Hard Working?
• Directions Every body wants to succeed. But when
  it comes to the question that which factor leads
  to success, opportunity or hard working,
  different people have different opinions. Discuss
  with your classmates and share your opinions
  about this question.

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• Sample
• Every body wants to succeed. But when it comes to
  the question that which factor leads to success,
  opportunity or hard working, different people
  will offer different answers.
• Some people think that opportunity is the first
  factor leading to success. They hold the idea, as
  a proverb saying, Man proposes, god disposes.
  Because almost all successful people have good
  luck and have caught their valuable
  opportunities, they believe that opportunity is a
  leading condition of the success. If seizes and
  makes the best use of opportunity available, one
  can succeed surely. In summary, to them, chances
  and lucks play the most important role on the
  road to success.
• However, others maintain that no pains, no
  gains. Without exerting oneself, one could never
  expect to achieve success in no matter what one
  is doing. As is known to all, there is no royal
  road to the summit of success. One is likely to
  succeed only when one has worked with
  whole-hearted devotion and perseverance. Those
  who are lazy, sloppy and indifferent to their
  work, those who never concentrate on work will
  definitely end in failure. On the whole, as far
  as they are concerned, hard working is the
  decisive factor to success.

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• In my view, both hard working and opportunity
  eventually matters. They are inseparable from
  each other, and put together, they make a great
  success. Hard working is to luck what fish is to
  water, and can be seen as an interior
  precondition of success. It lays the corner-stone
  for building a house while luck serves to cement
  it, to make the building bricks adherent to one
  another. They are the twins that contribute to
  success together. They are the factors from
  within and without respectively. We must work
  hard, make efforts and get prepared. When
  opportunities come, meet and make full use of
  them. Only in this way can we succeed one day.

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• 6. Directions Failure is a part of life and
  everyone experiences failure more or less in
  his/her life. However, many people are afraid of
  failure and reagrd it as a bad thing. How do you
  look at failure? Have a debate on the topic Is
  failure a bad thing?
• pleasurable??? target?? delay??
• effort?? criticize??
  spoil??
• temper?? willpower??? desperate??
• inhibit?? take the risk?? pursuit??
• positive??? contribution??
• vicious circle???? gains and losses??
• interpersonal relationship????

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• For your reference
• Arguments of supporters
• 1. Failure is never pleasurable. It means we have
  to give up before achieving the anticipated
  target.
• 2. Every failure delays the time of your success.
  Faulure makes our efforts and hard work
  meaningless.
• 3. Failure is a waste of time, money and energy.
  For example, for hundreds of years people dreamt
  of produing Perpetual Motion Machine(???) but
  failed at last.
• 4. Failure gets us doubted, criticized, even
  fired by boss. Failure is unacceptable for
  doctors, lawyers, as well as in the war, which
  means loss of peooles lives.
• 5. Bad emotions and sadnesses that failure brings
  spoil our sleep, diet, health, passion in work,
  family relationship and interpersonal
  relationship.
• 6. Failure makes us feel hopeless, even
  desperate. It makes us lose self-confidence and
  inhibits our development. Frequent failures cause
  people to be used to failures and result in a
  kind of vicious circle.
• 7. Failure ruins many people. For example, one of
  Chinas earliest poets, minister of the State of
  Chu, Qu Yuan (340-278 BC) advocated enriching the
  country and strengthening its military forces so
  as to fight against the Qin but failed. In 278
  BC, he heard the news that Qin troops had finally
  conquered Chu's capital, drowned himself in the
  Miluo River.

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• Arguments of opponents
• 1. Failure is the mother of success. Failure
  doesnt mean you are a failure. It just means you
  havent succeeded yet. Failure is the light on
  the way to success.
• 2. Failure can make a positive contribution to
  our life once we learn to use it. From the
  experience of failure, we can find out the reason
  why we failed, then we can do better next time.
• 3. People who have failed must have the courage
  to take risks. Only through the test of failure
  can people understand the exciting pleasure of
  success.
• 4. Both success and failure are true in fact and
  we should face them. Failure is a common thing in
  our daily life. Failure is part of life and every
  person has the right to fail.
• 5. Be ready to fail. That doesnt mean we give up
  the pursuit of success. Failure makes us relaxed
  and have a good attitude toward gains and losses
  in life.
• 6. Failure is an opportunity to tempers our
  willpower and encourages us to become stronger in
  difficulties.
• 7. Failure builds up many people. For example,
  the American inventor Thomas Edison (18471931)
  developed many devices that greatly influenced
  life around the world. He failed 1200 times in
  his incandescent bulbs(????) trial. A businessman
  said that he is a person without any success.
  Edison laughed, "I have a lot of achievements. I
  have proved that 1200 kinds of filament(??)
  material is not suitable to do." Edison is
  considered one of the most prolific inventors in
  history.

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• 1. Failure doesn't mean you are failure it does
  mean you haven't succeeded yet.
• 2. Failure doesn't mean you have accomplished
  nothing it does mean you have learned something.
• 3. Failure doesn't mean you have been a fool it
  does mean you have a lot of faith.
• 4. Failure doesn't mean you have been disgraced
  it does mean you were willing to try.
• 5. Failure doesn't mean you don't have it it
  does mean you have to do something in a different
  way.
• 6. Failure doesn't mean you are inferior it does
  mean you are not perfect.
• 7. Failure doesn't mean you have wasted your
  life it does mean you have a reason to start
  afresh.
• 8. Failure doesn't mean you have wasted your
  life it does mean you have must try harder.
• 9. Failure doesn't mean you'll never make it it
  does mean it will take a little longer.
• 10. Failure doesn't mean God has abandoned you
  it does mean God has a better idea.

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• 7. What accounts for success? For best results,
  this garden should be planted every day
• Four rows of Peas preparedness, promptness,
  perseverance, politeness.
• Three rows of squash squash gossip, squash
  criticism, squash indifference.
• Five rows of lettuce let us love one another,
  let us be faithful, let us be loyal, let us be
  unselfish, let us be truthful.
• Two rows of turnips turn up with a new idea,
  turn up with the determination to do a better job
  tomorrow than you did today.

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Hey, guys! This is Success Garden. Welcome to
come inside and have a look. OK, here is the
garden members self-introduction.
S u c c e s s G a r d e n
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Oh, call me Perseverance, please. Im very
persistent.
Hello, we are Peas and my name is Preparedness.
S
A
E
How do you do? From my smile you know that Im
Politeness.
P
Im Promptness. Im always being in time.
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Squash family (??, ?????, ??? ??) Their duty
Squash Gossip Squash Criticism
Squash Indifference
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Success Lettuce (??, ??)family know the
importance of good team-work. Their slogan is

• Let us love one another.
• Let us be faithful.
• Let us be loyal.
• Let us be unselfish.
• Let us be truthful.

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Here are two turnips(??). They are twins!
Mummy tells me to turn up with a new idea
Daddy tells me to turn up with the determination
to do a better job tomorrow than I did today.
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• Sample 1
• I think intelligence and hard work are the most
  important things. First you must be intelligent.
  You wont be able to succeed if you are stupid.
  But intelligence alone is not enough. You alse
  need to work hard. Success is something you have
  to earn painstakingly.

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• Sample 2
• In my opinion, the most important thing is to be
  prepared and perseverant. Opportunities only
  favor those who are prepared. Many people
  complain that they dont have the opportunity to
  succeed. That is not true. The fact is that they
  are not ready and dont see the opportunity, not
  to say how to seize it. Then perseverance is also
  very important. Once you start a thing, you
  shouldnt give up when you face difficulty. You
  have to try again and again to figure out a way
  to solve the problem. There are a lot of stories
  about how winners persist on the way to success.

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• Sample 3
• I think your dreams and the determination to
  pursue them are two vital factors for your
  success. Once you make up your mind to follow
  your dreams, you will become very independent and
  diligent. Besides, physical fitness is also
  important to success. As the old saying goes,
  health is the capital to revolution. Then to
  succeed, you also need outside support such as
  social relationships and family influence. They
  will contribute to your success if you can use
  them properly.

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Listening-in
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• Part 1 Listening-in
• ( ) 1. The girl was ill because her watch was
  missing.
• ( ) 2. The priest came to make the girl realize
  it was not sensible to be unhappy about the loss.
• ( ) 3. The girl was happy again because the
  priest gave her a more beautiful watch.
• ( ) 4. The true life is that you know how to
  face the life and live for yourself.
• ( ) 5. Some people lose in their lives because
  they dont know how to restart from the failure.

T
T
F
T
F
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Script

• A girl lost her favourite watch and she was very
  unhappy, she even fell sick because of that.
• The priest came to visit her while she was sick
  and asked her, If one day you accidentally
  dropped one hundred thousand dollars, would you
  accidentally dropped another two hundred thousand
  dollars again?
• No the girl replied, Of course not.
• The priest said again, If that is the case, why
  did you let yourself lose two weeks of happiness
  after you have lost your watch? And also went on
  to let yourself lose two weeks of health?

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• The girl was suddenly enlightened(??) and jumped
  out of bed. She said, You are right. I refuse to
  lose more than what I did. From today onwards, I
  will earn back the money I need to buy myself
  another watch.
• Life is full of winning and losing and also full
  of challenges. It doesnt matter if you lose, if
  you live for yourself, then that is true life.
• Some people refuse to accept the truth and to
  start again, thus they end up losing more and
  more in life and end up nothing can be done to
  bring back what they lost.
• If you are losing in your life now, dont
  continue letting yourself lose more than what you
  did. Put a stop to that situation and do not be
  afraid to start from scratch(????).

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• Part 2 Listen and Answer
• 1. What do the successful people have in common?
• Successful people have some characteristics in
  common. They are optimistic and persistent they
  have both intellectual skills and the ability to
  work well with other people and they love their
  work.
• 2. What is the speakers opinion on roles of
  genetics and environment in ones success?
• He thinks the roles of genetics and environment
  in ones success is still in doubt.
• 3. Why does the speaker regard our view of who is
  winner is not always fair or accurate?
• Because he considers that some people are usually
  ignored when we define winning, such as women.

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Script

• There are many paths to winning. Some people go
  down in(???) history for their influential
  political leadership. Others are remembered for
  spectacular scientific breakthroughs for
  composing great symphonies, or writing brilliant
  poetry. But whatever path they take, successful
  people seem to share a few common
  characteristics. They are optimistic and
  persistent they have both intellectual skills
  and the ability to work well with other people
  and they love their work. In fact, for these
  people, work is more like a must than a job.

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• Of course, many questions about winners remain
  unanswered. What roles do genetics and
  environment play in the equation(??,???)? How can
  we know who around us will be remembered as
  winners and which people, though famous today,
  will be forgotten in the future? Its also
  possible that our view of who is winner is not
  always fair or accurate. For example, the
  achievements of women are not recognized as often
  as they should be.

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• Bridge the Cultural Gap
• We talk about seeing both sides of a question as
  if every question has only two sides. We (1)_____
  that everyone is either a success or failure
  when, in fact, infinite (2)__________ of both are
  possible. There is a world of (3)__________
  between I have failed three times and I am a
  failure. (4)__________, the words failure and
  success cannot be (5)__________ applied to a
  complex, living, (6)__________ human being. They
  can only (7)__________ the situation at a
  particular time and place.

assume
degrees
difference
Indeed
reasonably
changing
describe
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• (8)_______________________________________________
  ______________________. What we dont always
  recognize is that what looks like failure may, in
  the long run, prove beneficial.
  (9)_______________________________________________
  ______________. Step one is to ask, Why did I
  fail? Resist the natural impulse to blame
  someone else. Ask yourself what you did wrong,
  how you can improve. If someone else can help,
  dont be shy about inquiring.

Our society places so much emphasis on making
it that we assume that any failure is bad
It can make a positive contribution to your life
once you learn to use it
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• Though we may envy the assurance that comes with
  success, most of us are attracted by courage in
  defeat. There is what might be called the noble
  failure the special heroism of aiming high,
  doing your best and then, when that proves not
  enough, moving bravely on. As Ralph Waldo Emerson
  said (10)_______________________________________
  _________________________________, and the more
  falls he gets, moves faster on.

A mans success is made up of failure, Because
he experiments and ventures every day
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In-class Reading PassageBorn to Win
46
Difference between a winner and a loser
47

• A winner says, let me do you a favor
• A winner says, I must do it
• A winner says, its difficult but possible
• A winner says, yes, but it can be better.
• A winner sees happiness of harvest
• A winner sees possibilities
• A winner believes everyone can win
• A winner prefers principles to trifles
• A winner brings it out
• A winner is doing sth
• A winner has a plan
• A winner has ideals

• A loser says, thats not my business
• A loser says, it must be done
• A loser says, its possible but difficult
• A loser says, yes, still there is worse.
• A loser sees bitterness of labor
• A loser sees difficulties
• A loser believes everyone may lose
• A loser prefers trifles to principles
• A loser lets it be
• A loser is making wishes
• A loser has an excuse
• A loser has idealism

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• In-class Reading Passage Born to Win
• 1. Introduction (para 1)
• Each person has__________________________
• 2. The meanings of winner and loser (para 2)
• A winner is one who
• ______________________________________
• A loser is one who________________________
• 3. Few people are winners and losers ________
  (para 3)
• 4. Winners (para 47)_____________of a winner
• A. a winner is_________
• B. a winner is not afraid
• ______________________________________
• C. a winner is____________________________
• D. a winner has__________________________
• E. a winner cares about____________________

the potential to win in his own way.
responds genuinely by being trustworthy and
responsive.
fails to respond genuinely.
all the time.
characteristics
genuine.
to do his own thinking and to use his own
knowledge.
flexible.
a love for life.
the world and its people.
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• 5. Losers (para 810)
• Possible causes
• ___________________
• ___________________
• ___________________
• ___________________
• Characteristics of a loser
• A. a loser lacks
• ___________________
• ___________________
• ___________________
• B. a loser has difficulty
• ___________________

poor conditions cruelty unhappy relationships
disease continuing disappointments inadequate
physical care.
an ability to appropriately express himself
through a full range of possible behavior.
giving and receiving love.
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• 1. a. refer to a person as a winner
• b. Chinese people usually refer to Wang Jinxi
  as the Iron man.
• 2. a. It is a matter of degree.
• b. It was a matter of life and death for them.

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• 3. a. He can change his plans when the situation
  calls for it.
• b.The task before us calls for courage and
  determination.
• 4. a. care about the world and its people
• b. You say you care about the poor, but you
  dont help them.

52

• 5.a. in the face of national and international
  difficulty
• b. We are powerless in the face of such
  forces.
• 6. a. be also born totally dependent on the
  environment
• b. Most college students are still dependent
  on their parents for financial support.

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• 7.a. contribute to making people losers
• b. Exercise contributes to better health.
• 8. a. a loser is held back
• b. No one can hold back the wheel of history.

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• 9. a. A loser has difficulty giving and receiving
  love.
• b. Do you have any difficulty in finishing
  the task in time?
• 10. a. enter into close, honest, direct
  relationships with others.
• b. Well enter into details at the next
  meeting.

55

• Ex.2
• 1. flexibility 2. dependence 3. creation
• 4. domination 5. inadequate 6. unique
• 7. evaluation 8. guilty 9. contribution
• 10. limit
• Ex.3
• 1. range 2. capacity 3.
  cruelty
• 4. manipulate 5. rigid 6.
  limitations
• 7. unaware 8. helpless 9. contributed
• 10. genuinely
• Ex.4
• 1. channelinto 2. come to a conclusion
• 3. in his own right 4. live up to
• 5. in the face of 6. care about
• 7. call for 8. referred toas
• 9. contribute to 10. held back

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• Ex. 5
• 1. to live up to her parents expectations
• 2. It is a matter of principle
• 3. The occasion calls for a cool head
• 4. the president of a large firm doesnt care
  much about dress
• 5. In the face of great difficulty
• 6. she became a famous actress in her own right
• 7. your suggestion has greatly contributed to the
  accomplishment of our work
• 8. She was unable to hold back her excitement
• 9. in persuading people to leave their homes for
  more developed area
• 10. our shop has entered into a contract with a
  clothing firm to by 100 T-shirts a week

57

• Part 5 Listen to the Summary
• Each person has the (1)__________ to win in his
  own way few people are winners and losers
  (2)__________. The winners must have some certain
  (3)_____________, while some (4)__________may
  lead a person to (5)__________.To the losers
  they (6)__________an ability to
  (7)____________express themselves through a full
  (8)__________ of possible behavior, and they have
  difficulty giving and receiving love.

potential
all the time
characteristics
causes
lose
lack
appropriately
range
58

• ??P79 Ex. 1
• 1. A. be thankful or grateful for
• B. recognize and enjoy the good qualities or
  worth of
• 2. A. the amount that sth can hold or contain
• B. ability or power
• 3. A. n. a particular television station
• B. v. direct sth towards a particular purpose
• 4. A. join with others in giving
• B. help in causing a situation, event, or
  condition

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• 5. A. that can bend or be bent easily
• B. that can change or be changed to be
  suitable for new needs
• 6. A. the fact of having broken a moral rule or
  official law
• B. the feelings produced by knowledge or
  belief that one has done wrong
• 7. A. adj. likely to develop into a particular
  type of person or thing in the future
• B. n. the inherent ability for growth and
  development
• 8. A. stiff, not easy to bend
• B. firm or fixed, difficult to change or
  unwilling to change

60

• Ex. 2
• achieve------achievement
• depend------dependence
• cruel---------cruelty
• genuine------genuineness
• aware--------awareness
• capable------capability
• expect-------expectation
• limit---------limitation/limit
• unique-------uniqueness
• respond-----response
• disappoint---disappointment
• behave-------behavior

61

• Ex. 3
• 1. entered into
• 2. channeledinto
• 3. holds/held back
• 4. unaware of
• 5. separatesfrom
• 6. referred toas
• 7. lived up to
• 8. calls of
• 9. contributes to
• 10. see/sawas

62

• Translation
• 1. Lack of confidence contributed to his failure.
• 2. She has shown great courage in the face of her
  serious illness.
• 3. We came to the conclusion that she was telling
  the truth.
• 4. His secretary failed to tell him about the
  meeting.

63

• 5. Learning languages isnt just a matter of
  memorizing words.
• 6. Once she has made her decision, no one can
  hold her back.
• 7. Itll be difficult to live up to the standards
  set by our captain.
• 8. The scientist referred to the discovery as the
  most exciting new development in this field.

64
After-class Reading Passage 1Better Late than
Never
65

• ??????? ?????????????????,?????10000????,???
  ??,??????200????????1000????????????,?????????,???
  ??????????????????????????????????????????,???????
  ?????????????????????????,????????????????????(KFC
  )?????????????(PIZZA HUT)????????TACO BELL??A
  W?Long John Silvers(LJS)???????????????????????
  ????????????????????,???????????????????????
  ?,????????????????,??????,???????????????????
  ????????????????????,????????????????????????????
  ?????,?????????,?????????????

66

• ????? ??????--Sanders???1890????????????????
  ???,?????????????,???????????????????????????,????
  ?????????????????????????,??????,?????????,??????
  ????????????,??????????????????,???????1935???????
  ??,???????????????
• ?????????????????????????????????,???????
  ????,?????????????????66???,?????
  1946??????,???????????????????--???,??????????????
  ?????????????,????????????????????????,??????,????
  ???????400?????? ???????????66????105????????
  ?????,??????????????????????,???????????,????????,
  ?????????????-??????,???????????????????????,?????
  ????????????????????,????,????????????????

67

• KFC?????????,??????? We Do Chicken Right!
  ??????????

68

• ??(1)????????
• ??(2)???????
• ??(3)???????-)
• ??(4)?????????
• ??(5)???????!
• ??(6)??????????
• ??(7)????????
• ??(8)?????????......
• ??(9)??????,??!!
• ??(10)?????????
• ??(11)????????!
• ??(12)????????......
• ??(13)????????

69

• ??(14)??????(??)??!   (????????????)
• ??(15)???????????!
• ??(16)????????,??!
• ??(17)????????? ?
• ??(18)???,?? !
• ??(19)???????????!!!
• ??(20)?????????
• ??(21)?????????(??????????! )
• ??(22)??????????!
• ??(23)????????(???????????)
• ???????????

70

• Para. 1-6 An introduction to a mans plan
  for_______________.
• Para. 7-33 A series of_________ in Harlans
  earlier life.
• Para. 34-42 The transition in his life
  from_______ to________.

kidnapping a girl
failures
failure
success
71

• 1. a. drop out of Greenwood School
• b. Teenagers who drop out of high school have
  trouble/difficulty finding jobs.
• 2. a. give away all their possessions
• b. The supermarket is giving away a box of
  sugar to everyone who comes today.

72

• 3. a. And then his expected life span ran out.
• b. Our supplies finally ran out.
• 4. a. It was his own daughter hed meant to
  kidnap from his runaway wife (L46-47)
• b. I meant to go running this morning, but I
  overslept.

73

• 5. a. carry on with remarkable success
• b. We must carry on till success in spite of
  the extremely difficult conditions.

74

• Ex.2
• 1. prosperous 2. depressed
• 3. innocence 4. misery
• 5. successive
• Ex.3
• 1. succession 2. resented
• 3. odd 4. insurance
• 5. depression
• Ex.4
• 1. run out 2. carry on
• 3. out of reach of 4. A succession of
• 5. given away

75

• Ex. 5
• 1. I dont think its a good idea to drop out of
  school
• 2. the look on her face gave her away
• 3. Though they are running out of food and drink
• 4. I never meant to offend you
• 5. the children carried on until they came back
  to the camp

76

• Part 5 Listen to the Summary
• Harlans early life was full of
  (1)__________________ things his father died
  when he was only five. He (2)_____________ the
  school at fourteen, then he entered the society
  and tried (3)______________ jobs, but
  (4)__________ he failed most of them
  (5)_________________. Time flied and it was the
  time for him to (6)__________, but he didnt
  (7)__________ until he started his new business
  and succeeded. Today he was (8)__________
  worldwide as the founder of KFC.

failures and unfortunate
dropped out of
a succession of
failed
for various reasons
retire
give up
well-known
77

• Get to know something about McDonald

78
McDonald???Ray Kroc
79

• ??????,??????????,???????????????????
• Ray Kroc, an American. The year when he was born,
  gold rush had already been over. An opportunity
  to make a fortune brushed past him.
• 15????????,1931??????????????????????
• At the age of 15, he dropped out of the high
  school. The economic depression in 1931 made him
  penniless to study in a university.
• ????????????.
• Made a living by selling paper-made cups to the
  peddlers.
• ???????????????????????,??????,??????????
• Wanted to do a good job in house estate.
  Unfortunately, the second world war made a drop
  in the house price. He failed again.

80

• ????,?????,??????????????????????
• He had been a first-aid driver, a piano player
  and a stirrer salesman.
• ??????,????????????,?????????
• Depression , adversity and unfortunate
  accompanied and made fun of him.
• 1955?,???????????????,?????????????????
• In 1955, he got back home, sold his family
  property and started a business.
• ????????52??,?????????????,????????????????????
  ???,??????
• At the age of 52, this layman learnt to make
  hamburgers in a mobile restaurant of McDonald
  brothers.

81

• ??270????????????(Ray Kroc)52????????????
• He loaned and brought this mobile restaurant at
  the cost of 2.7 million dollars and then founded
  McDonald.
• ???????????????QSCV???Q???(Quality),
  S????(Service), C?????(Clean) V????(Value)
• The golden principle is QSCV-----Q is quality, S
  is service, C is clean and V is value.
• ??????????,??????????????????????????,??????1?????
  ???????????????
• Through the painstaking management of decades,
  McDonald has already become the biggest fast food
  company taking hamburger as staple food. There
  are more than 10,000 chain branches at home and
  abroad.

82
After-class Reading Passage 2The Pursuit of
Excellence
83
(No Transcript)
84
(No Transcript)
85
(No Transcript)
86
(No Transcript)
87
(No Transcript)
88
(No Transcript)
89

• ????????05?1?11???,???????1883???????????,??
  ??????????????????????????2?11?,??????????????
  ??,?????????150???????????????????????????,2?11???
  ???????????????????????????,??????600?????,???????
  ?????????????,?????????????????????
• ????,1874?11?30??????????????????,???????,???????
  ??????????????????????????,???????????????????????
  ???????,??????????????,?????????????

90

• ?????????
• ????,7???,??????????????????????????????????????
  ????????,?????????????????,??????????????,????????
  ???????????????,???????????,????????????????
• ???????,?????????????????????????????????????18
  83????9?????????,?????????,???????,????????????
  ?(??????????,??????????????????)???,???????????
  ??,??????????

91

• ???????
• ??????,1886?????12??,??????????????????????????
  ???????,?????????????????????,???????????????,????
  ?????,?????,?????????????
• ??,????????????,??????????????????????????,????
  ????????????????????????,?????????????????

92

• ???????
• ???,????????,?????150??????????????????????????
  ?????????????????????????????,??????????????????
  ???,???????????????????????????,????????????????
  ????
• ???????????????????,??????????????????????????
  ????????????????,????????????????????????????,??
  ????????????????

93
(No Transcript)
94

• ?????????
• ??,????????????????,???????????,??????????,?????
  ????????????,??????????,????????,?????????????
  ????,????,?????????????????,??????????????????
  ??
• ???,??????????????,?????????,?????????????,????,
  ?????,?????????????????????,????????????????,??
  ???????????????,???????308?????????,??????????
  ??????????,???????????????????????????????,?
  ????!

95

• ??????
• 1860?,???????????,????????????????????????????????
  ???????,?????????,??????32?,??????,???????????????
  ????????????????????????????????
• ??????,??????????,??????????????????????????????
  ??????????????????,?????????,????????,???????,????
  ,?????????,??????????????????,????,???????????????
  ?,???????????

96

• ????
• ?????????????,??????????????,?????????????????,???
  ?????,????,??????????????????????!??????????,???
  ?????????????,???????????!???????????????,????,??
  ?????,??????,?????????????????????,?????????????
  ???????????,????????????,????,??????????????????,
  ??????????????

97

• ??
• ??,???????????????????
• ?,????,???????????
• ??,????,?????????? 

98

• ?????????
• ?????????????????????????????????????????,????????
  ??????????????????????,??????????,????????????,???
  ????,?????????????????????,??,?????????,??????????
  ??,?????????????????????,??????????????,????????
  ????????????????????,????????????????,????????,???
  ?????????????????,????????????????????????????????
  ?,?????,???????????,????????????????,?????????????
  ??,????????,?????????????????,???????10???????????
  ??????,???????,???400??

99

• Gettysburg Address Abraham Lincoln
• (Delivered on the 19th Day of November, 1863
  Cemetery Hill, Gettysburg, Pennsylvania )
• Four score and seven years ago, our fathers
  brought forth upon this continent a new Nation,
  conceived in Liberty, and dedicated to the
  proposition that all men are created equal. Now,
  we are engaged in a great Civil War, testing
  whether that Nation, or any nation so conceived
  and so dedicated, can long endure. We are met
  here on a great battlefield of that war. We have
  come to dedicate a portion of it as a final
  resting-place for those who here gave their lives
  that their Nation might live. It is altogether
  fitting and proper that we should do this.

100

• But, in a larger sense, we cannot dedicate, we
  cannot consecrate, we cannot hallow this ground.
  The brave men, living and dead, who struggled
  here, have consecrated it far above our poor
  power to add or detract. The world will little
  note nor long remember what we say here, but it
  can never forget what they did here. It is for
  us, the living, rather to be dedicated here to
  the unfinished work which they have thus far so
  nobly carried on. It is rather for us to be here
  dedicated to the great task remaining before us
  that from these honored dead, we take increased
  devotion to that cause for which they here gave
  the last full measure of devotion that we here,
  highly resolve, that these dead shall not have
  died in vain that this Nation, under GOD, shall
  have a new birth of freedom and that government
  of the People by the People (and) for the People
  shall not perish from the earth."

101

• ????????
• 1963?11?19?
• 87??,????????????????????,????????,???????????????
  ????????????,???????,?????????????????????????????
  ??????????????????????????????????????????????,???
  ???,????????????????????????????????????????????
• ??,??????????,???????????,?????,??????????????????
  ?,???????,??????????,????????????????????????????,
  ????????,????????,????????????,??????????????,????
  ???????,??????????????????????????????????????????
  ??????????????????????????????????????????,?????
  ??????????????????????????,?????????????????????
  ????????,????????????????????

102

• Para. 1-4
• Although he________________ when he was young,
  Churchill became a successful leader.
• Para. 5-7
• Despite his_____________________________
• ______________Lincoln was considered to be the
  greatest president of all time.

behaved badly
humble beginning and a series of failures
and defeats
103

• 1. a. as a matter of fact
• b. As a matter of fact, I didnt intend to
  hurt your feelings.
• 2. a. be expelled from the school
• b. He was expelled for stealing from the
  school.

104

• 3. a. embark on a great career in the British
  military
• b. He determined to have a change and embark
  on a new life.
• 4. a. acknowledge the introduction
• b. Mary acknowledged the gift with a letter.

105

• 5. a. grow up on an isolated farm
• b.The farm is isolated the nearest house is
  30 kilometers away.

106

• Ex.2
• 1. acknowledgement 2. excellence
• 3. isolating 4. pursued
• 5. exposures
• Ex.3
• 1. acknowledged 2. humble
• 3. former 4. expel
• 5. embarked
• Ex.4
• 1. at home and abroad 2. give up
• 3. isolated from 4. expellingfrom
• 5. as a matter of fact

107

• Ex. 5
• 1. your lack of practice is holding you back
• 2. to expel people believed to be dishonest from
  it
• 3. that he should embark on an enterprise of his
  own
• 4. we acknowledged the favor we received
• 5. we are never to isolate ourselves from the
  masses

108

• Part 5 Listen to the Summary
• Winston Churchill (1)____________ a bad boy
  when he was in the public school. However, he
  completed his education and (2)____________
  office and led his people through (3)__________
  when Britain was at a (4)__________. Abraham
  Lincoln, who was born with (5)________________
  and received less education in his early
  childhood, (6)__________ many failures in his
  political life but he finally made a successful
  leader of American. The two examples given in
  this passage (7)__________ a fact that
  background, education, circumstances none of
  these can (8)__________ a creative spirit.

was regarded as
was thrust into
hardships
severe risk
a humble background
experienced
illustrate
hold back
109

• Homework
• Ex. 1
• 110 BBDCA DBDAD
• 1120 ADACA CBBCB
• 2130 ADABA DDACD
• Ex. 2
• 115 BAADC BCCAC BCDAB
• Ex. 3
• 110 CCBDB ABDCC
• Ex.5
• 110 CCDBA ABDDC
• 1120 BBDAD CADCB

110

• Extra translation work for your reference
• ???????
• A Self-portrait of Asians
• 1. ??????????.
• You use the dishwasher as if it were a cupboard.
• 2. ???????.
• You often try to pay the bill before others.
• (to save face. In fact, it is not your turn this
  time.)
• 3. ???????????.
• You never use measuring cups when you prepare a
  meal.
• (?????, ?????.everyone is an experienced cook.)
• 4. ?????????, ??????.
• You save all your shopping bags for garbage.
• (I cannot agree with you more. I am one of
  them)
• 5. ???????????.
• Your family has a pot of hot water available all
  the time.
• 6. ??????????.
• Most of your money is deposited in the bank.
• (even all of the money we earn through our life
  cannot afford an apartment and a car.)

111

• 7. ??????????????.
• Your dad thinks he can fix everything.
• (he always forgets how to assemble those parts
  after he disassembles a radio.)
• 8. ????????????.
• The tablecloth covering your dining table is made
  of plastic.
• (it is easy to clean.)
• 9. ??????, ?????????.
• You will starve yourself before you go to a
  buffet.
• (why not?)
• 10. ?????.
• You drink only boiled water.
• (it keeps me healthy and it costs less than
  orange juice.)
• 11. ????????, ?????????.
• In order to keep the dining room clean, you have
  three meals in the kitchen.
• (a dining room is used only when we have a
  guest.)
• 12. ????????????????.
• You will share the above information with other
  Asian friends.
• (absolutely! Thats what Im doing at the moment.)