?????O???????? ??? ????F??????? ????????

1
?????O??????????? ????F??????? ????????

• ??µ?t??? ?. F?t??d??
• ????da ?at????? ?e???????a?
• ??f??? ?????f???a??? S?st?µ?t??
• ?µ?µa ?????f??????
• ?a?ep?st?µ?? ??a??????

2
??? ??apt?sseta?
?p?ped? ?p??es???
?fa?µ???? ?p?????st?? p?? d????? t?? d??at?t?ta
ep????????a? ?a? pe??ß?????t?? e??as?a?
?p?d?µ? ?????? ?a? ????sµ????
3
??? ?p?s??pe?
????t?ta ????
??????µ?a
?p?d?µ?
4
?? ep?d?????µe µe t?? e?????????t?ta
???pt??? e?????????? ?p?d?µ?? ?a? ?p??es???

• ????s? ??e?t?????? pa?e??µe??? ?p??es???
• ?a?????? ???sßas? ???e st??µ? ?a? ap? ???e s?µe??
• ???s? p????µ???? ?p??es???

??????s? t?? ??t?s?? e??????????
?p??es???/ a??pt??? e?????????? ????t???a?
5
?? ???a???
???????a t?? ?????f???a? ??????µ?a t?? G??s??
???t???a ???????a ???µ??a???? ??????µ?a
??tas?? ???as?a?
??tas?? G??s??
????te? t?? G??s?? ? ??µ???????? ????
?p??e???s?a?? St?at?????
?a??d????µe?? ap? ep??e???se??
?a??d????µe?? ap? a???. d??aµ???
6
?? St????

• ? p???t??? e?????????? se µ?a ?e??f??e?a ??e?
  t??? a????????? st?????
• ??µ??????a ?p?d?µ?? d??t??? ??a t?p?????
  d?µ?s???? f??e?? t? ?p??? ep?t??pe? t?? ???s?
  ?a???t?µ?? p????f???a??? s?st?µ?t?? µe ????? ????
  pe??p?? 30 ?????a ?a? t?? d?a?es?µ?t?ta
  p????µ???? ?p??es??? ?p?? ß??te? ep????????a
• ??????s? one-stop-shop p??s????s?? ?p??es???
  ep????????a? ??a ??e? t?? d?µ?s?e? ?p??es?e? t??
  pe??????

7
?? St???? (s????e?a)

• ?a ???e? ? pe????? pe??ss?te?? a?ta????st??? µe
  ße?t??s? ?a? d?e??????s? t?? p??sßas?? se
  e?????????? ?p??es?e? ??a ep??e???se?? ?a?
  p???te? ?a? t?? d?e?????s? t?? pa??????
  t??ep????????a??? ?p??es??? ??a ep??tas? t??
  ?p?d?µ?? t???.
• ?a e?a??st?p????e? ? ?e???af??? ??f?a??
  ap?µ???s?.

8
?p?f?se??

• ???? te????????? p?atf??µa ep????eta? (?pt??? ??a
  ? ??t? ????)
• ?d???t?s?a d??t??? ? p??sßas? se d?a??s?µ? d??t??
• Insourced ? outsourced d?a?e???s? d??t???

9
? ????? t?? ??µ?s??? F??????
?p?d?µ?
?e?t?????e?
ISP/ASP
Telco
???s????s? µe d?µ?s?? epe?d?t?
???s????s? Turnkey
10
?p?d?µ?? se ?e???e? ???e??
?. ??est??da?
?.???s?ts????
?. ???µa?
?. .??d?µ?te????
?. ??????
?. Se????
??µ?t???
?. ??????
?. ?aß??a?
?. F?????a?
?. ??e?a?d???p????
?. ?dessa?
?. ??e???d?e?a?
?. ????sa?
?. T?s??
?. ?t??eµa?da?
?.?ast?????
?. ?????a?
?.?????????
?.???????
?. ?ate?????
?.G?eße???
?. ??a???t??
?. ?e????a???
?. ?a?aµp??a?
?. G?a???????
?. ?a??sa???
?. ?????a???
????µe??tsa
?. ?.????a?
?. ?a?d?ts??
?. ?????
?.Fa?s????
??ta
?. ??eß????
?.??t??????
?. ?aµ????
?a?pe??s?
?. ????????
?. ?ta???t??
?.?a?p??t??
?. ?????d??
?.????µe???
?. ?es????????
?. ?a???d???
?.T?ßa?
?. ????
?. ?eßad???
?.????st?????
?. ??????
?. ?at????
?. ??????st???
?.S????????
?. ?a???????
?. ?????????
?. ?µa???da?
?. ?a????
?. ??????
?. ??????
?.?a?p????
?. ???p????
?. ??µ??p????
Sp??t?
?.?ess????
?. ?????
?. ?????
?.?a?aµ?ta?
?. ??d??
?. ?a????
?. ?e??µ???
?.??a??e???
?. ??.????????
?. S?te?a?
?. ?e??pet?a?
11
?e ????f??? ..
Existing Dial Infrastructure
12
???s? ??????????? ?p??es??? st?? ????p?
13
??e?sd?s? ??????????t?ta?
14
?? G?????? Internet
15
??????? ??????????t?ta? st?? ????da
16
????? ????? st? ??ad??t??
?p???e? a????? ??a t?? d?µ??????a pe??ß?????t??
d????s?? ?a? d?a??µ?? p????f???a? t? ?p???
a?t?st???e? st? ??????µ??? a??pt??? ?a? e??s??e?
t?? ??????µ??? s??e??as?a
????p? (30) 511.7 Gbps
???e?a ?µe???? (2) 55.2Gbps
?s?a(18) 9.7Gbps
?e?t???? ?a? ??t??? ?µe???? (16) 1.9Gbps
?f????(18) 0.01Gbps
? a???µ?? st?? pa????es? a?t?st???e? st?? a???µ?
?????
17
??se?? ??a ?etaf??? ?????f???a?
?p???e? ? t?s? ??a p?? ???ss???p?µ???
µetaf??? ?????f???a? µeta?? t?? ??at??
?? ??????
North America
Japan
Singapore
Korea
Asia
China
Malaysia
Thailand
162 Gbps
North America
Ref. World trade volume
413 billion
North America
42 Gbps
1 Gbps
564 billion
428 billion
(Source CIAJ based on Packet Geography 2002,
TeleGeography, Inc.)
(Source WTO International Trade Statistics
2000?
18
? ??????????t?ta ?? ??s?d?µa

• ?p?????? ep??e???s?a?? µ??t??a ?s? t? e???? ?????
  ?a? ? ????t???t?ta a???????, a??? ?? a??a???
  apa?t??? ta?t?????? e??????
• ?? e?s?d?µa p????pte? ap? t?? e?????????
  p??sßas?, d?a????s? p????f???a? ?a? p??sßas? se
  pe??e??µe??
• ? p??sßas? ?a??d??e?ta? ap? t?? ??t?s? t?
  pe??e??µe?? ?a? ?? ?p??es?e? ?a??d????? t??
  ??t?s? ??a p??sßas?
• ? p??sßas? e??a? apa?a?t?t? a??? ?? s??se??
  pe?at?? ?a? t? ??st?? ßas??eta? st?? ?ata????s?
  ?p??es???
• ?p??es?e?
• ?e??e??µe??
• ???sßas?

19
?? ?a??de??µa t?? ??d?sfa????

• Offer World Cup Ticket on digital TV and to
  broadband PC customers
• All interactive services exclusive on Telenor
  platforms
• 1/3 of the matches exclusive on pay TV, the
  others on NRK/SVT/TV4/DR/TV2D also on Telenor
  distribution platforms

- PC Internet -
- TV -
- Telephone/mobile -

• One main feed and several extra feeds
• Interactive services
• Programme guide
• Voting
• Vote for All Star Team
• First goal competition
• Player information
• Competitions
• Betting (TBD)
• Subscriber and advertising revenue

• Live streaming of matches
• On demand streaming
• Teams
• Match set-up
• Match reviews
• Playergossip
• Match analysis
• Multi camera production
• Betting (possibly)
• Advertising and subscriber revenue

• SMS Goal updates
• SMS selection, man of the match
• Football (soccer) Quiz
• SMS live chat
• SMS interaction with presenter
• Betting (TBD)
• SMS traffic generating revenues

20
?a?????te? p?? ?p?ß?????? ??????????t?ta
? t?µ? ?a? ? ta??t?ta de? e??a? ????? µ? s??des??
st? d??t??
Source ABS, Cat. 8129 (2000)
21
?? ??e?? ?a??????e? ???s?de?
???p??sµ??/?p?????st??
???sßas?
?e??e??µe??
22
??e????ta?

• ???µe se µ?a d?aµ??f??µe?? ??????µ?a t?? ???s??
  p?? ep??e??e? s?µa?t??? t?? pe??fe?e?a?? a??pt???
• ?? ??t??µe?? e??a? ? p???t?ta ???? ?a? ?
  ??????µ??? e??µe??a t?? p???t??
• ?? ?e??f??e?e? ????? s??????e? ?p?d?µ?? e??a?
  p?s? se a?ta????st???t?ta
• ? ????????t?ta ap?te?e? µ?s? ße?t??s?? t??
  a?at????st???t?ta? af?? s??e?sf??e? st?? ße?t??s?
  t?? ??s?? t?? p???t?? ?a? t?? ep??e???se??