Christian Brooks

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Keep your data clean
Christian Brooks 19th October 2005
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Agenda

• QAS
• Data management
• Capturing, cleaning and maintaining data
• Summary questions

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QAS - Company Overview

• Address management and data accuracy solutions
• 50m turnover
• Over 9,000 customers worldwide
• 600 B2B Customers
• Wholly owned subsidiary - Experian

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Partner Solutions
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Agenda

• QAS
• Data management
• Capturing, cleaning and maintaining data
• Summary questions

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Priorities

• Over 80 of organisations say inaccurate data
  costs them money

Source NOP World research and Royal Mail
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Why Maintain Customer Data?

• Data Quality has an impact on the ability to
• Supply product or service
• Maintain improve efficiency
• Generate future sales
• Support brand meet legislation
• Support decision making
• Improved customer perception

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QAS B2B Customers
Using QuickAddress improves my
agents efficiency and performance, increasing
profitability and reducing cost. 
QuickAddress ensures we retain correct customer
details, the future use of which improves sales
opportunities.  Moreover QAS will integrate with
my systems the way I want it."
Carol Rogerson, Managing Director, Direct Dialog
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Agenda

• QAS
• Data management
• Capturing, cleaning and maintaining data
• Summary questions

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QAS Data Management

• Three Principles of Address Data Management
• Capture
• Fast accurate collection of name and address
  data through ALL channels into the organisation
• Clean and maintain
• Correct, complete, update and standardise name
  and address information across your business
• Suppress enhance
• Identify those who cant or dont want contact,
  profile to concentrate on those who will be
  responsive

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Data Capture
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Capturing Data

• Speed and efficiency gains
• 10,000 addresses captured
• 1 minute per address entry saved
• Hours
• 21 Days / 1 Working Month

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Cleaning Formatting
Accurate address Scandic Credit Commerce
Limited G West Rhodes Brazennose House
East Brazennose Street MANCHESTER M2 5BL
Inaccurate address Scandik Ltd Brazerhose
House, Brazerhose Street MANCHESTER M2
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Impact of dirty data
16 of Recipients will treat Direct Mailings as
Junk Mail immediately if addressed incorrectly.
www.dmis.co.uk
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Cleaning and Maintaining Data
QuickAddress Batch with Business Data Product
Overview
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Cleaning and Maintaining Data

• QuickAddress Batch with Business data

• Cleansing
• Experian National Business Database

• Formatting
• Any format
• Standardisation across databases

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Cleaning and Maintaining Data
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Cleaning and Maintaining Data
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Enhancing Data

• Appending data to address records
• Telephone Numbers (TPS)
• Fax Numbers (FPS)
• Experian URN
• Employee Numbers
• Location Type
• SIC Codes

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Cleaning and Maintaining Data
Data Audit Available
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Cleaning and Maintaining Data
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Professional Services

• Installation configuration
• Integration services
• Training
• Migration Services (audit, merge, clean)
• Solution accreditation
• Bespoke data builds

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FAQs

• Where do I go from here?
• How long will this take?
• Will it integrate into our system?
• How much resource will we need?
• What is the cost of this?

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In Summary

• QAS
• Data integrity
• QuickAddress Pro with Business
• QuickAddress Batch with Business
• Ease of use
• Speed
• Accuracy
• Support