Effective Membership Campaigns

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Effective Membership Campaigns
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• Share the Phi Theta Kappa Experience
• Increase awareness
• Providing opportunities for every eligible
  student
• Grow your chapters membership

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Why do we do it?

• First step in Phi Theta Kappa Experience
• Level 1 Five Star requirement
• Membership acceptance is 8-13 depending on
  campus size
• Greater at small, more rural colleges
• Less at large, urban/suburban colleges

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Create a Membership Team

• Membership Officer
• Build leadership within your chapter
• Set goals for membership
• Strategy for reaching goals

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Have a Membership Timeline

• File of eligible student information from College
  Registrar
• Orientation date/time/location
• Mail date for invitations
• Date for follow up by email or phone
• Formal Induction Ceremony
• Deadline for accepting membership
• Open an Enrollment Period in PAM

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Membership Invitations

• Offer Online Membership Enrollment
• PAM can help form letters or address labels
• Letter from the College President and Chapter
  Advisor/Chapter President
• Member Benefits Brochure

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Conduct Orientation Meetings

• Formal or informal
• Invite college administrators
• Emphasize benefits, not time requirement
• Share member testimonies
• Highlight transfer scholarships and personal
  development opportunities, CollegeFish and
  Competitive Edge
• Include time for Q A

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Third Times a Charm

• Follow-up email or postcard
• Phone-a-thon
• Tapping
• Announcements by college faculty
• Key Advantage web video

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Embrace Diversity

• Part-time and night students
• Technical Students
• Students in terminal degree programs
• Dual-enrolled high school students
• Minority students
• International students

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Phi Theta Who?

• Raising Awareness/Visibility
• Phi Theta Kappa Day on Campus
• Faculty as your sales team
• College Project
• New Student Orientation
• Ads in College newspaper
• College TV and Radio PSAs, promotional slides

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Pinnacle Award

• Build a strong membership base
• Up to five 45 Membership fee scholarships, based
  on membership increases of 5 or more over the
  previous year
• Hold fall and summer membership campaigns

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Other Resources

• www.ptk.org/campaign
• 800-946-9995
• Member.services_at_ptk.org

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Q A

• Onjalai.flake_at_ptk.org
• HQ Contact
• West Williamson
• Director of Chapter Relations
• Email west.williamson_at_ptk.org