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WEBINAR

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Title: PowerPoint-Pr sentation Author: Mag. Margit Braun Last modified by: Mobiel21 Created Date: 2/15/2005 12:56:09 PM Document presentation format – PowerPoint PPT presentation

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Title: WEBINAR


1
  • WEBINAR
  • Provisions for cyclists
  • 06/06/2012
  • Marius Homocianu, City of Iasi

2
Background Objectives
  • How was modal split for cycling and cycling
    conditions in your cities before the measures
    were implemented?
  • Before the implementation of the measure 59 City
    Cycle Routes, Iasi didnt express a particular
    interest in bicycle use no cycling
    infrastructure, no campaign promoting bicycle use
    as an alternative transport mode
  • The use of bicycle was insignificant - around 1
    of the total number of trips were effectuated
    using bicycle, especially by pupils and students
  • The objective of the measure - to encourage
    people to use the bicycle as an alternative mode
    of transport for their trips, in order to reduce
    the traffic and pollution

3
Challenges
  • What are the main challenges for cycling in your
    cities (e.g. cultural, physical obstacles, etc.)?
  • Change peoples transport behaviour, oriented
    towards modes of transport like the private car
    or public transport through the education and
    promotion campaign of bicycle use, combined with
    the implementation of School travel plans, we
    obtained a significant improvement in this regard
  • Some difficulties for cycling in certain zones of
    the city, generated by the relief conditions or
    the urban arrangement
  • The safety of cyclists problem partially solved
    by the construction of the bike trail

4
Implementation
  • How are the challenges addressed (the measure)?
  • The construction of a bike trail, which
    incorporates bicycle parking places and special
    colored street markings to indicate the bicycle
    route
  • The bicycle use promotional campaign, which
    consists of two major components
  • - organizing events for promoting bicycle use
  • - school education and media promotion
    campaign for using the bicycle

5
Results
  • What are the results of the implementation of the
    measure (e.g. change in modal split, extension of
    cycling network, introduction of soft measures,
    etc.)?
  • Cycle route constructed (10,784.50 m)
  • Cycling promotion campaign BICICOOLTURA
    realized
  • - events organized, with important
    participation of citizens the opening of the
    bike trail, TRIAL Contests, Bike orientation
    contest, The whole family on green wheels contest
  • - promotional materials distributed in 11
    High Schools and 5 Universities 10.000 flyers,
    5000 note books, 2000 school time tables, 1000
    inscribed pens, 1000 brochures, 1000 inscribed
    t-shirts, 400 inscribed cyclists water bottles,
    400 inscribed backpacks
  • - radio promotion, TV promotion, publicity
    in newspapers and two press conferences
  •  

6
Results
  • The level of awareness and acceptance indicators
    increased
  • The number of cyclists, counted within 3 hours in
    the morning and 1,5 hours in the afternoon,
    passing through a point on the cycle lane,
    increased from 111 in October 2010 to 148 in
    October 2011
  • The use of bicycle among pupils and students in
    their home school trips increased from 1
    before implementation to 8 after implementation

7
Conclusion
  • Objectives achieved
  • Given the success of this type of measure,
    ARCHIMEDES demonstrated the opportunity of
    continuing the bicycle use promotion campaign and
    extending the cycling infrastructure
  • These conclusions lead to the development of a
    global mobility strategy, which involves a set of
    measures and correlated policies of transport and
    urbanism, a component of this strategy being the
    extension of the cycle infrastructure in the
    city, by the construction of two new bike trails

8
Thank you Marius Homocianu contact mariushomocia
nu421_at_hotmail.com
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