Surveys - PowerPoint PPT Presentation

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Surveys

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Copy the s with a smiley face on them. A survey is a data collection tool used to gather information about individuals. Surveys are commonly used in psychology ... – PowerPoint PPT presentation

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Title: Surveys


1
Surveys
  • Copy the slides with a smiley face on them.

2
What is a Survey?
  • A survey is a data collection tool used to gather
    information about individuals.
  • Surveys are commonly used in psychology research
    to collect self-report data from study
    participants.
  • A survey may focus on factual information about
    individuals, or it might aim to collect the
    opinions of the survey takers.

3
How is a survey administered?
  • 1. Structured interview - the researcher asks
    each participant the questions.
  • 2. Questionnaire - the participant fills out the
    survey on his or her own.

4
  • Surveys are generally standardized to ensure that
    they have reliability, validity and so that the
    results can be generalized to the larger
    population.

5
Survey Advantages
  • Collect a large amount of data in a short period
    of time.
  • Less expensive .
  • Can be created quickly and administered easily.
  • Can be used to collect information on a wide
    range of things, including personal facts,
    attitudes, past behaviors and opinions.

6
Survey Disadvantages
  • Poor survey construction and administration can
    undermine otherwise well-designed studies. 
  • The answer choices provided on a survey may not
    be an accurate reflection of how the participants
    truly feels.
  • While random sampling is generally used to select
    participants, response rates can bias the results
    of a survey.

7
Types of Survey Data Collection
  • Some of the most common ways to administer survey
    include
  • Mail - An example might include an alumni survey
    distributed via direct mail by your alma mater.
  • Telephone - An example of a telephone survey
    would be a market research call about your
    experiences with a certain consumer product.
  • Online - Online surveys might focus on your
    experience with a particular retailer, product or
    website. 
  • At home interviews - The U.S. Census is a good
    example of an at-home interview survey
    administration.

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