ONLINE WRITING TIPS

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ONLINE WRITING TIPS

• Juliet Davis

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9 Tips for Online Writing

• 1) The first 11 characters count most (grabbers
  How to, 5 Ways, New, Now, or recognizable
  name, etc.).
• 2) Nothing negative, not even positive messages
  stated in the negative (e.g., I dont, I have
  not, etc.)
• 3) Be conciseuse the fewest words for the
  greatest meaning (leave room for retweet)
• 4) Avoid clever headlines (people dont have time
  to figure it out.)
• 5) Use vivid languagevivid verbs, etc. (Instead
  of Many people are deciding not to go to Chick
  Fillet, which is bringing down revenues, more
  vivid language would be Chick-Fillet boycot
  dents revenues.
• 6) Avoid boggy introductory phrases (Examples
  When August arrived . . . If youre looking for
  excitement . . . )
• 7) Avoid personal judgment words great, good,
  bad (instead, describe lively, bland,
  thrilling, etc.)
• 8) Avoid cliches.
• 9) Avoid there are and it is (Instead of
  There are many ways to improve Twitter
  headlines, you could say 5 Ways to Improve
  Twitter Headlines.

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Questions?