Title: ISTANBUL TECHNICAL UNIVERSITY
1ISTANBUL TECHNICAL UNIVERSITY TURKISH
AIRLINES Operations Logistics Management in Air
Transportation Dr. David Gillen (University of
British Columbia) Dr. Benny Mantin (University
of Waterloo) June 9-14, 2014
2Logistics
- Learning Objectives
- Key components of logistics
- Order Processing, Inventory, Transportation,
Sourcing, Warehousing, Materials Handling, and
Packaging, integrated through a network of
facilities (warehouses and distribution centers) - Logistics is integral to a firms strategy
- Keys to managing logistics costs
- Inventory management
- Transportation management
- Supply Chain Flexibility and Synchronization
3What is logistics?
- Logistics is the design and administration of
systems to control movement and spatial
positioning of factor inputs (raw materials,
labor, capital, energy) work-in-process, and
finished inventories at the lowest total cost. - Our focus will be on inventory management and
transportation management
4The five functions of logistical work are
interrelated
5What do we know about Turkey
- 81 provinces
- Bordering countries Armenia, Azerbaijan,
Bulgaria, Georgia, Greece, Iran, Iraq, Syria - Population (January 2013) 74.6 million (18th
largest in the world) - Urbanization about 72
- Age structure 014 years (26.0) 1564 years
(67.9) 65 and above (6.1) - Nominal GDP (2012) US790.5b
- GDP per capita (US current prices) (2012) -
US10,595.2 - GDP Composition Agriculture (9.1) Industry
(27.9) Services (63.0) - Public debt 40.4 of GDP
- Labor force (2012) 26.5 million
6Geographic Strength
7International Freight-Modal Split
8Growth in Logistics Activities
9Care in Comparing Logistics Costs
10(No Transcript)
11U.S. logistics cost, 1980-2010 in five year
intervals (B)
Year Nominal GDP (T) Inventory Cost Transportation Cost Administrative Cost Total Logistics Cost Logistics of GDP
1980 2.80 220 214 17 451 16.1
1985 4.22 227 274 20 521 12.3
1990 5.80 283 351 25 659 11.4
1995 7.40 302 441 30 773 10.4
2000 9.82 374 594 39 1007 10.3
2005 12.43 395 739 46 1180 9.5
2010 14.60 396 769 47 1212 8.3
12The cost of logistics
13Logistics Costs Canada-U.S. Comparison
14Logistics will continue its renaissance in the
future
- Information technologies will automate many of
the traditionally manual logistical functions - Automated port and rail operations
- RFID tagging of materials
- Advanced technologies for warehousing and
inventory operations - Removal of trade barriers will continue to expand
global trade and logistics - Outsourcing versus near-shoring
- Implications for airlines?
15Logistical value proposition-Manufacturing
Service Industries
- Logistical value proposition consists of a
commitment to key customer expectations and
requirements at a minimum cost - The two elements of this value proposition are
Service and Cost Minimization - Firms must make appropriate tradeoffs between
service and cost for each of their key customers
16Service benefits are created by logistical
performance in 3 areas
- Availability involves having inventory to
consistently meet customer material or product
requirements - Operational performance deals with the time
required to deliver a customers order - Key metrics for this area involve delivery speed
and consistency - Service reliability involves the quality
attributes of logistics - Key to quality is accurate measurement of
availability and operational performance over time
17Cost minimization using the total cost logistics
model
Traditional Cost Logistics Model
Total Cost Logistics Model
- Focused on achieving the lowest possible cost for
each individual function of logistics - For example, Transport the material the cheapest
way possible - Expected lowest cost based on decisions that were
cheapest for individual functions - Ignored the impact of cost decisions across
logistics functions
- Focused on achieving the lowest total cost across
each function of logistics - A cost decision in one function should consider
impact to costs of all other logistics functions - For example, Transporting material the cheapest
way is slower than other choices. This requires
an increase in storage cost to hold the material
longer - Would it still be a lower cost to use the
cheapest mode of transport?
18Different perspectives on cost minimization
Traditional Cost Logistics Model
Total Cost Logistics Model
- Minimize order processing cost
- Minimize inventory cost
- Minimize transportation cost
- Minimize warehousing, materials handling and
packaging cost - Minimize facility cost
- __________________________
- Lowest logistics cost
- Minimize (order processing inventory
transportation warehousing, materials handling
and packaging facility) cost - _________________________
- Lowest total logistics cost
19Framework Total Logistics Cost Function
20Components of TLC
TLC (Q, r T, ST) RDi (UCTDi/365) (SDi/Q)
(QCI/2) rIC K(Di/Q) N(Z)S1
where TLC total logistics cost R
Transportation Rate per Unit between Origin and
Destination D Annual Demand for some good i U
Carrying Cost of In-transit Inventory C Value
per Unit T Transit Time of Transportation
Alternative S Fixed Ordering Cost per Order Q
Order Quantity I Carrying Cost of Warehoused
Inventory r Safety Stock K Stockout Cost per
Unit N(Z) Unit Loss Integral S1 Standard
Deviation of Demand During Transit Time ST
Standard Deviation of Demand During Lead Time
21How these Costs are Distributed
22Cost Conflicts Speed versus Service Reliability
23Other Cost Conflicts/Tradeoffs
24Transportation
- Transportation is the operational area that
geographically moves and positions inventory - There are three basic ways to satisfy
transportation requirements - Operate a private fleet of equipment
- Contract with dedicated transport specialists
- Engage carriers that provide different
transportation services as needed on a per
shipment basis
25Measuring Costs
- Variable costs
- Material
- Manufacturing/production
- shipping
- Fixed costs
- Contracts
- Capital
- Manufacturing/production
- Ownership
- Purchase
- Acquisition
- Usage
- salvage
- Opportunity cost-forgone sales
- Costs vary with factor prices, productivity
output - Scale economies
- Scope economies
- Utilization economies
- Density economies
- Agglomeration economies
- Value of time/reliability
26Pricing
- Concept to Willingness to Pay
- Unit cost or average cost pricing
- Cost plus pricing
- Incremental cost pricing
- Differential Pricing (special case of Ramsey
pricing) - Non-linear pricing and two-part tariffs
- Bundling and unbundling
27The scope of integrated logistical operations
28Logistical integration requires achieving six
objectives simultaneously
- Responsiveness
- Variance reduction
- Inventory reduction
- Shipment consolidation
- Quality
- Life cycle support
29Example situations for flexible logistics
structure
- The customer-specified delivery facility might be
near a point of equal logistics cost or equal
delivery time from two different logistics
facilities - The size of a customers order creates improved
logistical efficiency if serviced through an
alternative channel arrangement - Decision to use a selective inventory stocking
strategy - Agreements between firms to move selected
shipments outside the established echeloned or
direct arrangements - Co-opatition (Cooperation Competition)
30Supply chain synchronization
- Supply chain synchronization is the operational
integration of multiple firms across a supply
chain - Seeks to coordinate the flow of materials,
products and information between supply chain
partners to reduce duplication of effort - Seeks to reengineer internal operations of
individual firms to leverage overall supply chain
capability
31The logistics performance cycle is the basic unit
of supply chain design and operational control
- The performance cycle represents elements of work
necessary to complete the logistics related to
customer accommodation, manufacturing or
procurement - A performance cycle consists of the following
elements - Nodes
- Links
- Inventory
- Base stock
- Safety stock
- Input and output requirements
32Performance cycle uncertainty
- Major objective of logistics in all areas is to
reduce performance cycle uncertainty - Operational variance is randomly introduced
during the cycle through - The structure of the performance cycle itself
- Operating conditions
- The quality of logistical operations
33Total time to complete the customer delivery
cycle is based on each task within the cycle
Figure 2.8 Performance Cycle Uncertainty
34Inventory managementthe Economic Order quantity
model
34
35 - Knowing what you've got,
- Knowing what you need,
- Knowing what you can live without
- Thats inventory control.
Frank Wheeler, Revolutionary
36Inventory
- Definition The stock of any item or resource
used in an organization
Raw Materials Component Parts
Work-In-Process
Replacement parts, tools supplies
Goods in transit to warehouses or customers
Finished Products
37Importance of Inventory2005 Fiscal Year
Wall Mart (Billion ) Wall Mart (Billion ) Boeing (Billion ) Boeing (Billion ) General Motors (Billion ) General Motors (Billion ) Dell (Billion ) Dell (Billion )
Cash Short-Term Investments 6.4 5.9 50.4 9.0
Account Receivable 2.6 5.2 180.7 5.4
Inventories 32.2 73.5 7.7 35 30.1 9.6 0.57 3.3
Other Current Assets 2.5 2.8 51.7 2.6
Total Current Assets 43.8 100 22 100 312.9 100 17.7 100
Other Assets 94.3 38.1 163.1 5.4
Total Assets 138.2 60 476.1 34.1
38Importance of Inventory Management
- ... by 1990 Wal-Mart was already winning an
important technological war that other
discounters did not seem to know was on.
Wal-Mart has the most advanced inventory
technology in the business and they have invested
billions in it. (New York Times, Nov. 95) - Kmart increased its inventories to 8.3 billions
in the third quarter of 2001 with an expectation
of more shoppers. But higher sales never
materialized, leading to a disastrous holiday
selling season. Kmart filed for bankruptcy on
Jan. 22. (Business Week, Mar. 02)
39Importance of Inventory ManagementMore Recent
News
- SanDisk suspends production as inventories pile
up for makers of computers, cell phones, and TVs
(Business Week, Dec. 08) - Natural-gas futures soared 15 Thursday after
U.S. inventory data slightly eased concerns about
the possibility of a storage glut (Wall Street
Journal, Sept. 11, 09) - Fruit growers were blessed with excellent weather
this year. But that hasnt translated into a
great year for the provinces cherry and
blueberry growers, as a bumper crop has flooded
the market and pushed down prices. (The Vancouver
Sun, Aug. 09) - The Ford assembly plant in Oakville and 3,000
workers will remain idle this week because of a
parts shortage from a supplier in India. (Toronto
Star, Oct. 27, 09)
40Why should you hold inventory?
Predictable Variability
Seasonal Inventories
What are some of the inventories that you have?
Unpredictable Variability
Safety Stock
Economies of Scale
Cycle Stock
Why do you have these inventories?
Transportation times / Flow times
Pipeline Inventories
Other Strategic / Speculative / etc.
41Why should you not hold inventory?
- Inventory increases certain costs such as
- Carrying cost
- Cost of customer responsiveness
- Cost of diluted return on investment
- Large-lot quality cost
- Cost of production problems, etc.
- The Sea of Inventory
- Inventory hides problems
42Reducing waste The Sea of Inventory
43How much inventory should you hold?
44Inventory Costs
45Inventory Classification
A classification to help manage inventories better
- (The above percentages are approximate)
46Motivation ATM
- How much cash do you take out from ATM?
- Why not more or less?
47Economic Order Quantity (EOQ)
- The Economic Order Quantity (EOQ) balances
- Assumptions
- Known annual demand, constant demand rate
- No uncertainty
48Notation
D Annual Demand Rate
Q Lot or batch size
S Set-up cost per lot/batch, or average cost of processing/placing an order
C Unit cost
H Annual holding and storage cost per unit of average inventory
i Percent carrying cost (e.g., interest rate)
Usually, H iC.
49Cycle Stocks Tradeoff between fixed costs and
holding costs
- Profile of Inventory Level over Time
Q
Demand rate
Quantity on hand
Time
Receive order
Receive order
Receive order
50Example The South Face
- Some facts about The South Face retail shop
D Annual Demand Rate 1200 jackets/year
S Set-up cost per lot/batch, or average cost of processing/placing an order 2,000
C Unit cost 200 per jacket
i Percent carrying cost (e.g., interest rate) 25
Thus, H iC (0.25)(200) 50 per unit-year
- What order size (Q) would you recommend for The
South Face?
51The South Face
D Annual Demand
Q Lot or batch size (Number of jackets per replenishment order)
S Order or setup cost
H Annual Holding cost
Q/2
Number of orders per year D/Q
Average inventory Q/2
???
???
Annual Setup Cost (D/Q) S
Annual Holding Cost (Q/2) H
Annual Total Cost Annual Setup Cost Holding Cost
52The South Face Cost
Per Order/Batch Q Batches per Year D/Q Annual Setup Cost Annual Holding Cost Annual Total Cost
50 24.0 48000 1250 49250
100 12.0 24000 2500 26500
150 8.0 16000 3750 19750
200 6.0 12000 5000 17000
250 4.8 9600 6250 15850
260 4.6 9231 6500 15731
270 4.4 8889 6750 15639
280 4.3 8571 7000 15571
290 4.1 8276 7250 15526
300 4.0 8000 7500 15500
310 3.9 7742 7750 15492
320 3.8 7500 8000 15500
330 3.6 7273 8250 15523
340 3.5 7059 8500 15559
350 3.4 6857 8750 15607
400 3.0 6000 10000 16000
500 2.4 4800 12500 17300
600 2.0 4000 15000 19000
700 1.7 3429 17500 20929
53Cost Minimization Goal
Total Cost
54Economic Order Quantity
D Annual Demand Rate
S Order or Setup Cost
H Annual Holding Cost
55Economic Order QuantityThe South Face
D 1200 jackets/year
S 2,000
H 50 per unit-year
- What is the optimal order quantity?
- How many times would you place orders per year,
i.e., frequency of ordering? - What is the time duration between successive
orders (this is also called the cycle time or
reorder interval)?
56EOQ and Sensitivity Analysis
- What happens to the cost and optimal quantity as
the parameters change?
As . Cost EOQ Frequency
S ? ? ? ?
H? ? ? ?
D? ? ? ?
57Managerial Implications of EOQ
- Cost curve is almost flat near the optimal
point - Use the EOQ formula, but do not worry about
making minor adjustment to get a number that is
more realistic for your organization - The flatness of the cost curve implies that the
EOQ figure is robust - Estimating holding cost is usually difficult
- The EOQ formula guarantees that the optimal
order quantity is not very sensitive to errors in
estimation
58Managerial ChallengesHow to estimate costs?
59Managerial ChallengesHow to reduce the EOQ
inventory?
- Reduce the set-up cost
- Re-evaluate sources of fixed costs, and find ways
to reduce, spread-out, or eliminate these costs
60Appendix material
61Contents
- I. INTEGRATED LOGISTICS MANAGEMENT
- Ia. The Growth of Logistics and Its Role in the
Economy - A. What is Logistics?
- B. History of Logistics
- C. Role of Logistics in the Economy
- D. Why Logistics is gaining in importance
- Ib. The Integrated Logistics Management Concept
- A. Definition
- B. Logistics is concerned with questions
about inventories - D. Strategic profit analysis
- Ic. Logistics As An Element of Corporate
Strategy - A. A Few Logistics Facts
- B. Corporate Leverage From Logisitics
- C. Product Strategy Innovation Phase
- D. Product Strategy Cost Leadership Phase
- E. Product Line (Customer Service) Strategies
62Contents
- Id. Distribution Channels
- A. Channels Definition, Types, Functions
- B. Integrated Channel Concept
- C. Some Logistical Implications
- Ie. Customer Service
- A. Defining Customer Service
- B. Measuring Customer Service
- C. Relationship of Customer Service to
Marketing - D. Optimizing Customer Service
- E. Stockouts
- F. Stockout Costs
- G. ABC Analysis
- If. International Logistics
- A. Importance of International Logistics
- B. International Strategies
- C. Some Additional Considerations
63Contents
- II. LOGISTICS SYSTEM ELEMENTS
- IIa. Inventory Management - Introduction
- A. Financial Impact
- B. Reasons for Holding Inventory
- C. Types of Inventory
- D. Example of Financial Impact
- IIb. Inventory - Carrying Costs
- A. General
- B. Capital Costs
- C. Other Costs
- D. Annual Inventory Costs
- E. Valuing Inventory (i.e. Value on Balance
Sheet) - F. Why Inventory Costs are Often Misstated
- IIc. Inventory - Management Under Certainty
(EOQ) - A. Basic Inventory Cycle
- B. Ordering Costs
- C. Effect of Decrease in Cycle Time
- D. Total Costs
- E. Optimum Quantity to Order
64Contents
- IId. Inventory - Uncertainty
- A. Calculating Safety Stocks
- B. Example of Safety Stock Calculations
- C. The Flip Side Reducing Cycle
Variability for Your Customers - D. Appendix Derivation of Formula for sc
- IIe. Inventory - Control
- A. Stock Control Methods
- B. Inventory System Design
- C. Fixed Order Point
- D. Fixed Order Interval
- E. Transport Choice Case
- F. Items covered in readings, not in lectures
- G. Postscript Inventory, Production,
Marketing, Finance - IIf. International Shipping
- A. Importance
- B. Technology
- C. Demand - Shippers (Two main market segments)
- D. Supply - Shipping Carriers/Owners
- E. Freight Rates
65Contents
- IIg. Transport - Modes and Service
Characteristics - A. Mode Characteristics
- B. Costs
- C. Rate-Service Tradeoff
- IIh. Transportation Consolidation
- A. Types of Consolidators
- B. Reasons for Consolidation
- C. Types of Consolidation
- D. Typical LTL Routing
- E. Containers
- IIi. Transportation Traffic Management
- A. Traffic Management Functions
- B. Deregulation
- C. Negotiations
- D. Private Versus Public Carriage
66Contents
- IIj. Warehousing
- A. Functions of Warehousing
- B. Types of Warehouses
- C. Optimal Number of Warehouses
- D. Optimal Size of Warehouse
- E. Stock Location Methods
- F. Order Picking Design
- G. Public versus Private Warehouse Choice
- H. A Note on Warehouse Costs
- IIk. Facility Location
- A. Two Types of Locational Decisions
- B. Transport Cost Models
- C. Other Locational Decisions
- D. Tactical Location Considerations
67Contents
- IIl. Packaging
- A. The Two Functions of Packaging
- B. Unitization
- C. Packaging Materials
- D. Some Packaging Problems/Solutions
- E. Where/When Should Packaging Be Added?
- IIm. Purchasing
- A. Introduction
- B. Forward Buying
- C. Other Aspects of Purchasing
- IIn. Materials Management
- A. Introduction
- B. Materials Requirement Planning (MRP)
- C. Manufacturing Resource Planning (MRP II)
68Contents
- IIo. Total Quality Management
- A. Introduction
- B. TQM versus Traditional Approach
- C. Employee motivation
- D. Examples
- IIp. Just-in-Time Systems
- A. Just-In-Time-System
- B. Manufacturing Resource Productivity (MRP
III) - IIq. Production Systems
- IIr. Distribution Requirements Planning
- A. Distribution Requirements Planning (DRP)
- IIs. Order Processing
- A. The Order Cycle
- B. The Order Processing System
- C. Impact on Logistics
- D. Implications of Advanced Order Processing
Systems
69Inventory Turns 2007 Canada