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Title: ISTANBUL TECHNICAL UNIVERSITY


1
ISTANBUL TECHNICAL UNIVERSITY TURKISH
AIRLINES Operations Logistics Management in Air
Transportation Dr. David Gillen (University of
British Columbia) Dr. Benny Mantin (University
of Waterloo) June 9-14, 2014
2
Logistics
  • Learning Objectives
  • Key components of logistics
  • Order Processing, Inventory, Transportation,
    Sourcing, Warehousing, Materials Handling, and
    Packaging, integrated through a network of
    facilities (warehouses and distribution centers)
  • Logistics is integral to a firms strategy
  • Keys to managing logistics costs
  • Inventory management
  • Transportation management
  • Supply Chain Flexibility and Synchronization

3
What is logistics?
  • Logistics is the design and administration of
    systems to control movement and spatial
    positioning of factor inputs (raw materials,
    labor, capital, energy) work-in-process, and
    finished inventories at the lowest total cost.
  • Our focus will be on inventory management and
    transportation management

4
The five functions of logistical work are
interrelated
5
What do we know about Turkey
  • 81 provinces
  • Bordering countries Armenia, Azerbaijan,
    Bulgaria, Georgia, Greece, Iran, Iraq, Syria
  • Population (January 2013) 74.6 million (18th
    largest in the world)
  • Urbanization about 72
  • Age structure 014 years (26.0) 1564 years
    (67.9) 65 and above (6.1)
  • Nominal GDP (2012) US790.5b
  • GDP per capita (US current prices) (2012) -
    US10,595.2
  • GDP Composition Agriculture (9.1) Industry
    (27.9) Services (63.0)
  • Public debt 40.4 of GDP
  • Labor force (2012) 26.5 million

6
Geographic Strength
7
International Freight-Modal Split
8
Growth in Logistics Activities
9
Care in Comparing Logistics Costs
10
(No Transcript)
11
U.S. logistics cost, 1980-2010 in five year
intervals (B)
Year Nominal GDP (T) Inventory Cost Transportation Cost Administrative Cost Total Logistics Cost Logistics of GDP
1980 2.80 220 214 17 451 16.1
1985 4.22 227 274 20 521 12.3
1990 5.80 283 351 25 659 11.4
1995 7.40 302 441 30 773 10.4
2000 9.82 374 594 39 1007 10.3
2005 12.43 395 739 46 1180 9.5
2010 14.60 396 769 47 1212 8.3
12
The cost of logistics
13
Logistics Costs Canada-U.S. Comparison
14
Logistics will continue its renaissance in the
future
  • Information technologies will automate many of
    the traditionally manual logistical functions
  • Automated port and rail operations
  • RFID tagging of materials
  • Advanced technologies for warehousing and
    inventory operations
  • Removal of trade barriers will continue to expand
    global trade and logistics
  • Outsourcing versus near-shoring
  • Implications for airlines?

15
Logistical value proposition-Manufacturing
Service Industries
  • Logistical value proposition consists of a
    commitment to key customer expectations and
    requirements at a minimum cost
  • The two elements of this value proposition are
    Service and Cost Minimization
  • Firms must make appropriate tradeoffs between
    service and cost for each of their key customers

16
Service benefits are created by logistical
performance in 3 areas
  • Availability involves having inventory to
    consistently meet customer material or product
    requirements
  • Operational performance deals with the time
    required to deliver a customers order
  • Key metrics for this area involve delivery speed
    and consistency
  • Service reliability involves the quality
    attributes of logistics
  • Key to quality is accurate measurement of
    availability and operational performance over time

17
Cost minimization using the total cost logistics
model
Traditional Cost Logistics Model
Total Cost Logistics Model
  • Focused on achieving the lowest possible cost for
    each individual function of logistics
  • For example, Transport the material the cheapest
    way possible
  • Expected lowest cost based on decisions that were
    cheapest for individual functions
  • Ignored the impact of cost decisions across
    logistics functions
  • Focused on achieving the lowest total cost across
    each function of logistics
  • A cost decision in one function should consider
    impact to costs of all other logistics functions
  • For example, Transporting material the cheapest
    way is slower than other choices. This requires
    an increase in storage cost to hold the material
    longer
  • Would it still be a lower cost to use the
    cheapest mode of transport?

18
Different perspectives on cost minimization
Traditional Cost Logistics Model
Total Cost Logistics Model
  • Minimize order processing cost
  • Minimize inventory cost
  • Minimize transportation cost
  • Minimize warehousing, materials handling and
    packaging cost
  • Minimize facility cost
  • __________________________
  • Lowest logistics cost
  • Minimize (order processing inventory
    transportation warehousing, materials handling
    and packaging facility) cost
  • _________________________
  • Lowest total logistics cost

19
Framework Total Logistics Cost Function
20
Components of TLC
TLC (Q, r T, ST) RDi (UCTDi/365) (SDi/Q)
(QCI/2) rIC K(Di/Q) N(Z)S1
where TLC total logistics cost R
Transportation Rate per Unit between Origin and
Destination D Annual Demand for some good i U
Carrying Cost of In-transit Inventory C Value
per Unit T Transit Time of Transportation
Alternative S Fixed Ordering Cost per Order Q
Order Quantity I Carrying Cost of Warehoused
Inventory r Safety Stock K Stockout Cost per
Unit N(Z) Unit Loss Integral S1 Standard
Deviation of Demand During Transit Time ST
Standard Deviation of Demand During Lead Time
21
How these Costs are Distributed
22
Cost Conflicts Speed versus Service Reliability
23
Other Cost Conflicts/Tradeoffs
24
Transportation
  • Transportation is the operational area that
    geographically moves and positions inventory
  • There are three basic ways to satisfy
    transportation requirements
  • Operate a private fleet of equipment
  • Contract with dedicated transport specialists
  • Engage carriers that provide different
    transportation services as needed on a per
    shipment basis

25
Measuring Costs
  • Cost Structure
  • Accounting Costs
  • Variable costs
  • Material
  • Manufacturing/production
  • shipping
  • Fixed costs
  • Contracts
  • Capital
  • Manufacturing/production
  • Ownership
  • Purchase
  • Acquisition
  • Usage
  • salvage
  • Opportunity cost-forgone sales
  • Costs vary with factor prices, productivity
    output
  • Scale economies
  • Scope economies
  • Utilization economies
  • Density economies
  • Agglomeration economies
  • Value of time/reliability

26
Pricing
  • Concept to Willingness to Pay
  • Unit cost or average cost pricing
  • Cost plus pricing
  • Incremental cost pricing
  • Differential Pricing (special case of Ramsey
    pricing)
  • Non-linear pricing and two-part tariffs
  • Bundling and unbundling

27
The scope of integrated logistical operations
28
Logistical integration requires achieving six
objectives simultaneously
  • Responsiveness
  • Variance reduction
  • Inventory reduction
  • Shipment consolidation
  • Quality
  • Life cycle support

29
Example situations for flexible logistics
structure
  • The customer-specified delivery facility might be
    near a point of equal logistics cost or equal
    delivery time from two different logistics
    facilities
  • The size of a customers order creates improved
    logistical efficiency if serviced through an
    alternative channel arrangement
  • Decision to use a selective inventory stocking
    strategy
  • Agreements between firms to move selected
    shipments outside the established echeloned or
    direct arrangements
  • Co-opatition (Cooperation Competition)

30
Supply chain synchronization
  • Supply chain synchronization is the operational
    integration of multiple firms across a supply
    chain
  • Seeks to coordinate the flow of materials,
    products and information between supply chain
    partners to reduce duplication of effort
  • Seeks to reengineer internal operations of
    individual firms to leverage overall supply chain
    capability

31
The logistics performance cycle is the basic unit
of supply chain design and operational control
  • The performance cycle represents elements of work
    necessary to complete the logistics related to
    customer accommodation, manufacturing or
    procurement
  • A performance cycle consists of the following
    elements
  • Nodes
  • Links
  • Inventory
  • Base stock
  • Safety stock
  • Input and output requirements

32
Performance cycle uncertainty
  • Major objective of logistics in all areas is to
    reduce performance cycle uncertainty
  • Operational variance is randomly introduced
    during the cycle through
  • The structure of the performance cycle itself
  • Operating conditions
  • The quality of logistical operations

33
Total time to complete the customer delivery
cycle is based on each task within the cycle
Figure 2.8 Performance Cycle Uncertainty
34
Inventory managementthe Economic Order quantity
model

34
35
  • Knowing what you've got,
  • Knowing what you need,
  • Knowing what you can live without
  • Thats inventory control.

Frank Wheeler, Revolutionary
36
Inventory
  • Definition The stock of any item or resource
    used in an organization

Raw Materials Component Parts
Work-In-Process
Replacement parts, tools supplies
Goods in transit to warehouses or customers
Finished Products
37
Importance of Inventory2005 Fiscal Year
Wall Mart (Billion ) Wall Mart (Billion ) Boeing (Billion ) Boeing (Billion ) General Motors (Billion ) General Motors (Billion ) Dell (Billion ) Dell (Billion )
Cash Short-Term Investments 6.4 5.9 50.4 9.0
Account Receivable 2.6 5.2 180.7 5.4
Inventories 32.2 73.5 7.7 35 30.1 9.6 0.57 3.3
Other Current Assets 2.5 2.8 51.7 2.6
Total Current Assets 43.8 100 22 100 312.9 100 17.7 100
Other Assets 94.3 38.1 163.1 5.4
Total Assets 138.2 60 476.1 34.1
38
Importance of Inventory Management
  • ... by 1990 Wal-Mart was already winning an
    important technological war that other
    discounters did not seem to know was on.
    Wal-Mart has the most advanced inventory
    technology in the business and they have invested
    billions in it. (New York Times, Nov. 95)
  • Kmart increased its inventories to 8.3 billions
    in the third quarter of 2001 with an expectation
    of more shoppers. But higher sales never
    materialized, leading to a disastrous holiday
    selling season. Kmart filed for bankruptcy on
    Jan. 22. (Business Week, Mar. 02)

39
Importance of Inventory ManagementMore Recent
News
  • SanDisk suspends production as inventories pile
    up for makers of computers, cell phones, and TVs
    (Business Week, Dec. 08)
  • Natural-gas futures soared 15 Thursday after
    U.S. inventory data slightly eased concerns about
    the possibility of a storage glut (Wall Street
    Journal, Sept. 11, 09)
  • Fruit growers were blessed with excellent weather
    this year. But that hasnt translated into a
    great year for the provinces cherry and
    blueberry growers, as a bumper crop has flooded
    the market and pushed down prices. (The Vancouver
    Sun, Aug. 09)
  • The Ford assembly plant in Oakville and 3,000
    workers will remain idle this week because of a
    parts shortage from a supplier in India. (Toronto
    Star, Oct. 27, 09)

40
Why should you hold inventory?
Predictable Variability
Seasonal Inventories
What are some of the inventories that you have?
Unpredictable Variability
Safety Stock
Economies of Scale
Cycle Stock
Why do you have these inventories?
Transportation times / Flow times
Pipeline Inventories
Other Strategic / Speculative / etc.
41
Why should you not hold inventory?
  • Inventory increases certain costs such as
  • Carrying cost
  • Cost of customer responsiveness
  • Cost of diluted return on investment
  • Large-lot quality cost
  • Cost of production problems, etc.
  • The Sea of Inventory
  • Inventory hides problems

42
Reducing waste The Sea of Inventory
43
How much inventory should you hold?
  • Trade-off 1
  • Trade-off 2

44
Inventory Costs
45
Inventory Classification
A classification to help manage inventories better
  • (The above percentages are approximate)

46
Motivation ATM
  • How much cash do you take out from ATM?
  • Why not more or less?

47
Economic Order Quantity (EOQ)
  • The Economic Order Quantity (EOQ) balances
  • Assumptions
  • Known annual demand, constant demand rate
  • No uncertainty

48
Notation
D Annual Demand Rate
Q Lot or batch size
S Set-up cost per lot/batch, or average cost of processing/placing an order
C Unit cost
H Annual holding and storage cost per unit of average inventory
i Percent carrying cost (e.g., interest rate)
Usually, H iC.
49
Cycle Stocks Tradeoff between fixed costs and
holding costs
  • Profile of Inventory Level over Time

Q
Demand rate
Quantity on hand
Time
Receive order
Receive order
Receive order
50
Example The South Face
  • Some facts about The South Face retail shop

D Annual Demand Rate 1200 jackets/year
S Set-up cost per lot/batch, or average cost of processing/placing an order 2,000
C Unit cost 200 per jacket
i Percent carrying cost (e.g., interest rate) 25
Thus, H iC (0.25)(200) 50 per unit-year
  • What order size (Q) would you recommend for The
    South Face?

51
The South Face
D Annual Demand
Q Lot or batch size (Number of jackets per replenishment order)
S Order or setup cost
H Annual Holding cost
Q/2
Number of orders per year D/Q
Average inventory Q/2
???
???
Annual Setup Cost (D/Q) S
Annual Holding Cost (Q/2) H
Annual Total Cost Annual Setup Cost Holding Cost
52
The South Face Cost
Per Order/Batch Q Batches per Year D/Q Annual Setup Cost Annual Holding Cost Annual Total Cost
50 24.0 48000 1250 49250
100 12.0 24000 2500 26500
150 8.0 16000 3750 19750
200 6.0 12000 5000 17000
250 4.8 9600 6250 15850
260 4.6 9231 6500 15731
270 4.4 8889 6750 15639
280 4.3 8571 7000 15571
290 4.1 8276 7250 15526
300 4.0 8000 7500 15500
310 3.9 7742 7750 15492
320 3.8 7500 8000 15500
330 3.6 7273 8250 15523
340 3.5 7059 8500 15559
350 3.4 6857 8750 15607
400 3.0 6000 10000 16000
500 2.4 4800 12500 17300
600 2.0 4000 15000 19000
700 1.7 3429 17500 20929
53
Cost Minimization Goal
Total Cost
54
Economic Order Quantity
D Annual Demand Rate
S Order or Setup Cost
H Annual Holding Cost
55
Economic Order QuantityThe South Face
D 1200 jackets/year
S 2,000
H 50 per unit-year
  • What is the optimal order quantity?
  • How many times would you place orders per year,
    i.e., frequency of ordering?
  • What is the time duration between successive
    orders (this is also called the cycle time or
    reorder interval)?

56
EOQ and Sensitivity Analysis
  • What happens to the cost and optimal quantity as
    the parameters change?

As . Cost EOQ Frequency
S ? ? ? ?
H? ? ? ?
D? ? ? ?
57
Managerial Implications of EOQ
  • Cost curve is almost flat near the optimal
    point
  • Use the EOQ formula, but do not worry about
    making minor adjustment to get a number that is
    more realistic for your organization
  • The flatness of the cost curve implies that the
    EOQ figure is robust
  • Estimating holding cost is usually difficult
  • The EOQ formula guarantees that the optimal
    order quantity is not very sensitive to errors in
    estimation

58
Managerial ChallengesHow to estimate costs?
59
Managerial ChallengesHow to reduce the EOQ
inventory?
  • Reduce the set-up cost
  • Re-evaluate sources of fixed costs, and find ways
    to reduce, spread-out, or eliminate these costs

60
Appendix material
61
Contents
  • I. INTEGRATED LOGISTICS MANAGEMENT
  • Ia. The Growth of Logistics and Its Role in the
    Economy
  • A. What is Logistics?
  • B. History of Logistics
  • C. Role of Logistics in the Economy
  • D. Why Logistics is gaining in importance
  • Ib. The Integrated Logistics Management Concept
  • A. Definition
  • B. Logistics is concerned with questions
    about inventories
  • D. Strategic profit analysis
  • Ic. Logistics As An Element of Corporate
    Strategy
  • A. A Few Logistics Facts
  • B. Corporate Leverage From Logisitics
  • C. Product Strategy Innovation Phase
  • D. Product Strategy Cost Leadership Phase
  • E. Product Line (Customer Service) Strategies

62
Contents
  • Id. Distribution Channels
  • A. Channels Definition, Types, Functions
  • B. Integrated Channel Concept
  • C. Some Logistical Implications
  • Ie. Customer Service
  • A. Defining Customer Service
  • B. Measuring Customer Service
  • C. Relationship of Customer Service to
    Marketing
  • D. Optimizing Customer Service
  • E. Stockouts
  • F. Stockout Costs
  • G. ABC Analysis
  • If. International Logistics
  • A. Importance of International Logistics
  • B. International Strategies
  • C. Some Additional Considerations

63
Contents
  • II. LOGISTICS SYSTEM ELEMENTS
  • IIa. Inventory Management - Introduction
  • A. Financial Impact
  • B. Reasons for Holding Inventory
  • C. Types of Inventory
  • D. Example of Financial Impact
  • IIb. Inventory - Carrying Costs
  • A. General
  • B. Capital Costs
  • C. Other Costs
  • D. Annual Inventory Costs
  • E. Valuing Inventory (i.e. Value on Balance
    Sheet)
  • F. Why Inventory Costs are Often Misstated
  • IIc. Inventory - Management Under Certainty
    (EOQ)
  • A. Basic Inventory Cycle
  • B. Ordering Costs
  • C. Effect of Decrease in Cycle Time
  • D. Total Costs
  • E. Optimum Quantity to Order

64
Contents
  • IId. Inventory - Uncertainty
  • A. Calculating Safety Stocks
  • B. Example of Safety Stock Calculations
  • C. The Flip Side Reducing Cycle
    Variability for Your Customers
  • D. Appendix Derivation of Formula for sc
  • IIe. Inventory - Control
  • A. Stock Control Methods
  • B. Inventory System Design
  • C. Fixed Order Point
  • D. Fixed Order Interval
  • E. Transport Choice Case
  • F. Items covered in readings, not in lectures
  • G. Postscript Inventory, Production,
    Marketing, Finance
  • IIf. International Shipping
  • A. Importance
  • B. Technology
  • C. Demand - Shippers (Two main market segments)
  • D. Supply - Shipping Carriers/Owners
  • E. Freight Rates

65
Contents
  • IIg. Transport - Modes and Service
    Characteristics
  • A. Mode Characteristics
  • B. Costs
  • C. Rate-Service Tradeoff
  • IIh. Transportation Consolidation
  • A. Types of Consolidators
  • B. Reasons for Consolidation
  • C. Types of Consolidation
  • D. Typical LTL Routing
  • E. Containers
  • IIi. Transportation Traffic Management
  • A. Traffic Management Functions
  • B. Deregulation
  • C. Negotiations
  • D. Private Versus Public Carriage

66
Contents
  • IIj. Warehousing
  • A. Functions of Warehousing
  • B. Types of Warehouses
  • C. Optimal Number of Warehouses
  • D. Optimal Size of Warehouse
  • E. Stock Location Methods
  • F. Order Picking Design
  • G. Public versus Private Warehouse Choice
  • H. A Note on Warehouse Costs
  • IIk. Facility Location
  • A. Two Types of Locational Decisions
  • B. Transport Cost Models
  • C. Other Locational Decisions
  • D. Tactical Location Considerations

67
Contents
  • IIl. Packaging
  • A. The Two Functions of Packaging
  • B. Unitization
  • C. Packaging Materials
  • D. Some Packaging Problems/Solutions
  • E. Where/When Should Packaging Be Added?
  • IIm. Purchasing
  • A. Introduction
  • B. Forward Buying
  • C. Other Aspects of Purchasing
  • IIn. Materials Management
  • A. Introduction
  • B. Materials Requirement Planning (MRP)
  • C. Manufacturing Resource Planning (MRP II)

68
Contents
  • IIo. Total Quality Management
  • A. Introduction
  • B. TQM versus Traditional Approach
  • C. Employee motivation
  • D. Examples
  • IIp. Just-in-Time Systems
  • A. Just-In-Time-System
  • B. Manufacturing Resource Productivity (MRP
    III)
  • IIq. Production Systems
  • IIr. Distribution Requirements Planning
  • A. Distribution Requirements Planning (DRP)
  • IIs. Order Processing
  • A. The Order Cycle
  • B. The Order Processing System
  • C. Impact on Logistics
  • D. Implications of Advanced Order Processing
    Systems

69
Inventory Turns 2007 Canada
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