?a???t?

1
?a???t?µ?a, ?p??e???µat???t?ta, ??pa?de?s?
Sp???? ?a???d????
2
???µat?st???a??? ???e?

• ?? ???????? ???µat?st???? s?µpe???aµß??e? 317
  eta???e?
• ??s? ??µ??ete ?t? e??a? ? ???µat?st???a?? a??a
  a?t?? t?? 317 eta?????

80 d??
? ??s? ??µ??ete ?t? e??a? ? ???µat?st???a?? a??a
t?? Apple
320 d??

• ? ???????? eta???a µe t?? µe?a??te??
  ?efa?a??p???s? st? ???µat?st???? ?????? e??a? ?
  ?????? (7.0 d??)
• ? Apple apas???e? 50000 e??a??µ?????
  ? ?????? 36000
• ??????ta/?p??es?e? ?aµ???? ??a?t? µe?????
  p??st???µe??? a??a?

3
???µat?st???a??? ???e? ?a? ?a???t?µ?e?

• ???ete t?? Groupon

4
(No Transcript)
5
???µat?st???a??? a??e? ?a? ?a???t?µ?e?

• ? Groupon
• ? ???µat?st???a?? t?? a??a ?p??????eta? se 20
  d??
• ?a ?s?da t?? se 3.4 d??
• ?pas???e? 5500 ?pa??????? se 35 ???e?
• ? ?a???t?µ?e? t?? Apple
• ? ?a???t?µ?e? t?? Groupon
• Ta µp????sa? ?? Apple/Groupon ?a e??a? ?d???e?
  st?? ????da
• Ta µp????sa? ?? Apple/Groupon ?a e??a? pet??e?
  e?? ? ?d?a t??? ?ta? ? ????da

6
?? ?a p??pe? ?a a????e? st?? ???a µa? ??a ?a
µp???s??? eta???e? sa? t?? Apple/Groupon ?a
?d?????? ed? ?a? ?a pet????? d?e????
???a? d??at?? ? ???a µa? ?a ?epe??se? t??
??????µ??? t?? ???s? ?a? ?a ???e? a?ta????st???
se pa???sµ?? ep?ped? ????? eta???e? sa? t??
Apple/Groupon
7
?d?e? ?a? ?a???t?µ?e?

• ?? ?d?e? e??a? pa?t?? ?a? µe????? ap? t?? p???
  ap???/?a??te?e? e?e??ss??ta? se ?a???t?µ?e?,
  ??? µ??? s???e??, a??? p???e??, ???s?µe? ??a t??
  ep?t???a ????? ?a? ep??e???se??
• T?µ?saste ?aµ?a ?a???t?µ? ?d?a st? d?µ?s?? t?
  te?e?ta?a de?aet?a
  (? ??afe????at?a e??a? t?
  a???ß?? a?t??et? t?? ?a???t?µ?a?, ep?p????
  t?? p??eµ?e? s??e??? ?a? p??ta ?at?????e? ?a t??
  e???t??e?)

8
???ß?a
9
??s? d?s???? ?ta? ? d?µ??????a t?? ???ß?a?
??se? ???ß?e? ?a µp????sa? ?a ?p???a? st?? ????da
? ???ß?a ??µa t?? ?a??????t?
10
?a???t?µ?a ?a? ep??e???µat???t?ta pa?t??
11
?a s?stat??? t?? ?a???t?µ?a? ?a?
ep??e???µat???t?ta?

• ?at?????? e?pa?de?s?
• ?apa?a??a ??a?t? Google ?a? YouTube

12
(No Transcript)
13
?a s?stat??? t?? ?a???t?µ?a? ?a?
ep??e???µat???t?ta?

• ??pa?de?s?
• ??ß????s? (?p?d?µ??/?e?t?????a)

14
(No Transcript)
15
?a s?stat??? t?? ?a???t?µ?a? ?a?
ep??e???µat???t?ta?

• ??pa?de?s?
• ??ß????s? (?p?d?µ??/?e?t?????a)
• ?f?st?µe?e? eta???e? (?p??e???s?a?? ????t???a)

16
(No Transcript)
17
(No Transcript)
18
????, f???d???? ?a? ???p??? ?????e? ?a
p??e/µe????? st? e??te????
??? sp?e? ? fa???? ?????? t?? ?aµ???? µ?s??? ?a?
p?????t??/ ?p??es??? ?aµ???? p??st???µe??? a??a?
19
?a s?stat??? t?? ?a???t?µ?a? ?a?
ep??e???µat???t?ta?

• ??pa?de?s?
• ??ß????s? (?p?d?µ??/?e?t?????a)
• ?f?st?µe?e? eta???e? (?p??e???s?a?? ????t???a)
• ?a???????e? ep??e???se?? (?p??e???µat???
  ????t???a)

20
Sergey Brin ?a? Lary Page
Mark Zuckerberg
Bill Gates
Andrew Mason
Groupon IPO a??????e? t?? eta???a se 20 d??
Marc Andreessen
Steve Jobs and Steve Wozniak
21
??pa?de?s? ?p??e???µat???t?ta?
??µ???????? ????t???a
?p??e???µat??? ???t??p?a
????pt????, a????e? ?a? e??a???e?
Ge???? e?pa?de?s?
22
???a??st?
?a???t?µ?a, ?p??e???µat???t?ta, ??pa?de?s?,
a?ta????st???t?ta ?a? t? µ????? t?? ???a? µa?