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Mid-America International Agri-Trade Council

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Title: Mid-America International Agri-Trade Council


1
Mid-America International Agri-Trade Council
Food Export USA - Northeast
Bringing the Foods of Mid-America and Northeast
to the World
2
Mission Statement
The Mid-America International Agri-Trade Council
(MIATCO) is a non-profit organization of 12
Midwestern state and agricultural promotion
agencies that use federal, state, and industry
resources to promote the export of Midwestern
food and agricultural products.
3
Who is MIATCO?
  • Private, non-profit international trade
    organization
  • Members are State of Departments of Agriculture
  • Work with producers and processors in the Midwest
  • Small and medium-sized producers/processors and
    cooperatives
  • Focus on products that are value-added,
    consumer-oriented

4
Private Trade Association
  • Utilizes human and financial resources of the 12
    Midwest State Departments of Agriculture
  • Provide a wide access of USDA services to
    companies through member state offices
  • Members serve as a one-stop shop to companies
    within their state
  • Governed by a Board of Directors consisting of
    Secretary , Director or Commissioner of
    Agriculture from member states

5
MIATCO Members
  • Illinois Department of Agriculture
  • Indiana Department of Agriculture
  • Iowa Department of Economic Development
  • Kansas Department of Commerce
  • Michigan Department of Agriculture
  • Minnesota Department of Agriculture
  • Missouri Department of Agriculture
  • Nebraska Department of Agriculture
  • North Dakota Department of Agriculture
  • Ohio Department of Agriculture
  • South Dakota Department of Agriculture
  • Wisconsin Department of Agriculture

6
Participant in FAS
  • Promotional activities under FAS programs are
    carried out by MIATCO and other agricultural
    trade associations, state-regional trade groups,
    and cooperative groups
  • Administers Branded Program funds
  • Plans, manages, and contributes staff resources
    and funds to execute projects and activities

7
State Regional Trade Groups
8
State Regional Trade Groups
Mid-America International Agri-Trade
Council 309 W. Washington St. Suite 600 Chicago,
IL 60606 T 312/334-9200 F 312/334-9230 www.miat
co.org
Food Export USA Northeast 150 S. Independence
Mall W Public Ledger Building 1036 Philadelphia,
PA 19106 T 215/829-9111 F 215/829-9777 www.foo
dexportusa.org
Western U.S. Agricultural Trade Association 4601
NE 77th Ave. Suite 200 Vancouver, WA USA 98662 T
360/693-3373 F 360/693-3464 www.wusata.org
Southern U.S. Trade Association 2 Canal St. New,
Orleans, LA T 504/568-5986 F
504/568-6010 www.susta.org
9
Products
  • Focus on products that are value-added,
    consumer-oriented
  • Branded food products

10
Strategic Alliance With Food Export USA
  • Alliance began April 1, 2000
  • Common strategy in complementary markets
  • Coordinated activities with similar tactics
  • We have seen many benefits

11
Food Export USA Members
  • Delaware Department of Agriculture
  • Maine Department of Agriculture
  • Massachusetts Department of Agricultural
    Resources
  • New Hampshire Department of Agriculture
  • New Jersey Department of Agriculture
  • New York Department of Agriculture and Markets
  • Pennsylvania Department of Agriculture
  • Rhode Island Department Corp.
  • Vermont Agency of Agriculture, Food and Markets

12
FAS Program Funding
  • Annual Application Process (UES)
  • Competitive with other Cooperators and State
    Regional Trade Groups (SRTGs)
  • Products not handled by other Cooperators -
    mostly value-added, consumer-oriented products
  • Subject to Foreign Ag. Service (FAS) regulations
    on reimbursement

13
Programs Services
  • Focus on providing export services to
    small, value-added Midwestern companies
  • Exporter Education
  • Market Entry
  • Market Promotion

14
In- Market Representatives
  • Canada (M)
  • Mexico (M)
  • Mercosur (M)
  • Japan (M)
  • Korea (M)
  • India (M)
  • Hong Kong (M)
  • China (M)
  • Taiwan (M)
  • Southeast Asia (M)
  • Canada (F)
  • Caribbean (F)
  • Central America (F)
  • Germany (F)
  • United Kingdom (F)
  • France (F)
  • Czech Republic Hungary (F)
  • Middle East (F)
  • Seafood (F)

(M) MIATCO (F) Food Export USA
15
Export Education
  • Newsletter Global Food Marketer
  • Educational Seminars
  • Web Site, (www.miatco.org)
  • Food Export HelplineTM
  • Export Essentials Online

16
Newsletter
  • Covers MIATCO and Food Export USA activities.
  • Calendar of Events
  • Market Updates
  • Marketing Tips
  • Column by Dennis Lynch, Food Export Helpline
    Counselor

17
Educational Seminars
  • In collaboration with our member states
  • Expert presenters and export-related service
    providers.
  • Tailored to the local audience
  • Among the topics covered
  • Overseas opportunities and challenges
  • Step by step breakdown of export transactions
  • MIATCO and Food Export USA programs and services

18
Food Export Helpline
  • Customized assistance based on exporters specific
    needs
  • Top markets, strategy, pricing, transportation
    logistics
  • Assistance for suppliers on how to get ready for
    Buyers Missions and Trade shows.
  • No fee, but registration is required.
  • Brochures available.

19
Export Essentials Online10 Module Online
Training System
  • 1. Exploring Export Options
  • 2. Market Research
  • 3. The Export Marketing Mix
  • 4. Strategic Planning
  • 5. International Marketing Activities
  • 6. Pricing, Quoting Terms of Sale
  • 7. Logistics Physical Distribution
  • 8. Documentation Procedures
  • 9. Payment Methods Strategies
  • 10. Exporting-A Business of Details
  • Low cost and flexible
  • Free demo at www.exportessentials.org

20
Market Entry
  • Market Builder
  • Food Show PLUS!SM
  • Buyers Missions
  • Trade Missions
  • Trade Lead Connection

21
MARKET BUILDER SERVICE
SERVICES INCLUDE MARKET SCAN REP FINDER
  • Service designed to help companies understand
    product potential
  • Assists companies to make and solidify market
    contacts
  • Assists companies to determine strategic plan

22
Market Scan
  • Store Check and Distribution Analysis
  • Helps participants to determine whether products
    similar to theirs are being sold in the foreign
    market
  • Competitive Product Shopping
  • Participants receive product samples of similar
    and competing products sold in the market
  • Importation Analysis
  • Participants receive a report that identifies
    regulations and restrictions affecting the
    importation of the product into the country
  • Distributor Referrals
  • Samples and literature are given to pre-qualified
    importers
  • Companies receive a distributor referral report
    and targeted importer list
  • Provides feedback on company products from active
    importers, including product size, packaging,
    labeling, taste, formulation, shelf life, price
    and market suitability

23
Rep Finder
  • Distributor Referrals
  • Samples and literature are given to pre-qualified
    importers
  • Companies receive a distributor referral report
    and targeted importer list
  • Provides feedback on company products from active
    importers, including product size, packaging,
    labeling, taste, formulation, shelf life, price
    and market suitability
  • 2. Market Visits
  • Company representative will travel to local
    market to follow-up on research provided in steps
    one and two
  • Company will receive assistance with hotel
    arrangements and logistics, an introductory
    market briefings and a meeting schedule with
    potential buyers

24
MARKET BUILDER SERVICE
Available in the following markets
  • Caribbean
  • China
  • Czech Republic
  • England
  • France
  • Germany
  • Hungary
  • India

Japan Korea Canada Mercosur Mexico Middle
East Taiwan
Southeast Asia Central America Hong Kong Taiwan
25
FOOD SHOW PLUS!tm Services
  • Assisting exhibitors with registration
  • Pre-show product research regarding pricing,
    import regulations, competitor analysis
  • Targeted invitation of qualified buyers to
    exhibitor booths and setting appointments
  • Translation of exhibitor materials for show
    visitors
  • Providing technical interpreters at the show
    booth
  • On-site show assistance by local in-market
    representative

26
FOOD SHOW PLUS!tm Services
  • In-market briefing and local industry tours
  • Qualifying exhibitors leads from the show and
    conducting checks on the top few.
  • Writing and sending a generic follow-up letter in
    the local language to all contacts.
  • Services provided to tradeshow exhibitors
  • Adds value to the trade show experience
  • Provides more potential for sales
  • Takes intimidation factor out of tradeshow

27
BUYERS MISSION
  • Brings buyers from target countries to U.S.
  • One-On-One Meetings with buyers and suppliers
  • Usually in conjunction with a trade show

28
Trade Missions
  • A three-day activity to bring exporters to a
    targeted market
  • Participants receive import analysis and
    competitive product check
  • Seminars on product and label requirements
  • A table-top reception for suppliers to feature
    products to many buyers
  • One-On-One MEETINGS with buyers.
  • Companies featured in a mission brochure that is
    printed in the local language
  • Essential tools provided such as ground
    transportation and interpreters throughout the
    mission

29
Trade Lead Connection
  • Leads are received from in-market
    representatives, FAS Overseas Offices and leads
    from our website.
  • Lead is sent to states and registered companies
    within 24 hours
  • Companies must register to receive the full lead.
    If companies are not registered for the service
    but meet the product request, they will receive a
    partial lead and encouraged to sign up!
  • Registered companies will complete an evaluation
    at the end of the year

30
Market Promotion
  • Branded Program
  • In-Store Promotions

31
Retail and Foodservice Promotions
  • Usually at request of market
  • Broad category of products
  • Ideally with some assurance of long-term product
    placement
  • Not a primary part of our strategy

32
Performance Measures
  • Actual increase in export sales
  • Projected increase in export sales
  • Number of new distributorships established
  • Number of companies with a first-time export sale
    in a market
  • Number of new contacts between exporters and
    foreign buyers
  • Number of companies who increase export sales 20
    or more

33
MIATCOs Branded Program
34
Branded Program Overview
  • Cost share assistance for brand products in
    foreign markets
  • 50 cost reimbursement of eligible expenses
  • U.S. Food agricultural products only
  • Application from a U.S. Company
  • Small companies only (lt500 employees) or
    cooperatives
  • Products not covered by another industry group

35
What Are Eligible Expenses?
  • Advertisements and publications
  • International trade shows (incl. Limited travel
    costs)
  • Promotions demonstrations
  • Public relations and seminars
  • Freight costs for samples
  • Package and label changes
  • Certain domestic trade shows

36
Requirements of the Program
  • All products minimum 50 U.S. Agricultural origin
  • All products promoted as Made in USA
  • Activities approved in advance
  • Company incurs all expenses up front
  • Funds released on a reimbursement basis, subject
    to documentation
  • Importer/distributor expenses also eligible

37
Other Details
  • Maximum request is 250,000
  • Minimum request is 2,500
  • 200 application fee
  • non-refundable
  • 6 administrative fee
  • non-refundable
  • based on approved allocation
  • Expenses incurred before approval are NOT
    eligible (except for pre-payment of booth/travel
    expenses)
  • Five year country limit (additional 5yrs for
    specific shows)
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