Title: Mid-America International Agri-Trade Council
1Mid-America International Agri-Trade Council
Food Export USA - Northeast
Bringing the Foods of Mid-America and Northeast
to the World
2Mission Statement
The Mid-America International Agri-Trade Council
(MIATCO) is a non-profit organization of 12
Midwestern state and agricultural promotion
agencies that use federal, state, and industry
resources to promote the export of Midwestern
food and agricultural products.
3Who is MIATCO?
- Private, non-profit international trade
organization - Members are State of Departments of Agriculture
- Work with producers and processors in the Midwest
- Small and medium-sized producers/processors and
cooperatives - Focus on products that are value-added,
consumer-oriented
4Private Trade Association
- Utilizes human and financial resources of the 12
Midwest State Departments of Agriculture - Provide a wide access of USDA services to
companies through member state offices - Members serve as a one-stop shop to companies
within their state - Governed by a Board of Directors consisting of
Secretary , Director or Commissioner of
Agriculture from member states
5MIATCO Members
- Illinois Department of Agriculture
- Indiana Department of Agriculture
- Iowa Department of Economic Development
- Kansas Department of Commerce
- Michigan Department of Agriculture
- Minnesota Department of Agriculture
- Missouri Department of Agriculture
- Nebraska Department of Agriculture
- North Dakota Department of Agriculture
- Ohio Department of Agriculture
- South Dakota Department of Agriculture
- Wisconsin Department of Agriculture
6Participant in FAS
- Promotional activities under FAS programs are
carried out by MIATCO and other agricultural
trade associations, state-regional trade groups,
and cooperative groups - Administers Branded Program funds
- Plans, manages, and contributes staff resources
and funds to execute projects and activities
7State Regional Trade Groups
8State Regional Trade Groups
Mid-America International Agri-Trade
Council 309 W. Washington St. Suite 600 Chicago,
IL 60606 T 312/334-9200 F 312/334-9230 www.miat
co.org
Food Export USA Northeast 150 S. Independence
Mall W Public Ledger Building 1036 Philadelphia,
PA 19106 T 215/829-9111 F 215/829-9777 www.foo
dexportusa.org
Western U.S. Agricultural Trade Association 4601
NE 77th Ave. Suite 200 Vancouver, WA USA 98662 T
360/693-3373 F 360/693-3464 www.wusata.org
Southern U.S. Trade Association 2 Canal St. New,
Orleans, LA T 504/568-5986 F
504/568-6010 www.susta.org
9Products
- Focus on products that are value-added,
consumer-oriented - Branded food products
10Strategic Alliance With Food Export USA
- Alliance began April 1, 2000
- Common strategy in complementary markets
- Coordinated activities with similar tactics
- We have seen many benefits
11Food Export USA Members
- Delaware Department of Agriculture
- Maine Department of Agriculture
- Massachusetts Department of Agricultural
Resources - New Hampshire Department of Agriculture
- New Jersey Department of Agriculture
- New York Department of Agriculture and Markets
- Pennsylvania Department of Agriculture
- Rhode Island Department Corp.
- Vermont Agency of Agriculture, Food and Markets
12FAS Program Funding
- Annual Application Process (UES)
- Competitive with other Cooperators and State
Regional Trade Groups (SRTGs) - Products not handled by other Cooperators -
mostly value-added, consumer-oriented products - Subject to Foreign Ag. Service (FAS) regulations
on reimbursement
13Programs Services
- Focus on providing export services to
small, value-added Midwestern companies
- Exporter Education
- Market Entry
- Market Promotion
14In- Market Representatives
- Canada (M)
- Mexico (M)
- Mercosur (M)
- Japan (M)
- Korea (M)
- India (M)
- Hong Kong (M)
- China (M)
- Taiwan (M)
- Southeast Asia (M)
- Canada (F)
- Caribbean (F)
- Central America (F)
- Germany (F)
- United Kingdom (F)
- France (F)
- Czech Republic Hungary (F)
- Middle East (F)
- Seafood (F)
(M) MIATCO (F) Food Export USA
15Export Education
- Newsletter Global Food Marketer
- Educational Seminars
- Web Site, (www.miatco.org)
- Food Export HelplineTM
- Export Essentials Online
16Newsletter
- Covers MIATCO and Food Export USA activities.
- Calendar of Events
- Market Updates
- Marketing Tips
- Column by Dennis Lynch, Food Export Helpline
Counselor
17Educational Seminars
- In collaboration with our member states
- Expert presenters and export-related service
providers. - Tailored to the local audience
- Among the topics covered
- Overseas opportunities and challenges
- Step by step breakdown of export transactions
- MIATCO and Food Export USA programs and services
18Food Export Helpline
- Customized assistance based on exporters specific
needs - Top markets, strategy, pricing, transportation
logistics - Assistance for suppliers on how to get ready for
Buyers Missions and Trade shows. - No fee, but registration is required.
- Brochures available.
19 Export Essentials Online10 Module Online
Training System
- 1. Exploring Export Options
- 2. Market Research
- 3. The Export Marketing Mix
- 4. Strategic Planning
- 5. International Marketing Activities
- 6. Pricing, Quoting Terms of Sale
- 7. Logistics Physical Distribution
- 8. Documentation Procedures
- 9. Payment Methods Strategies
- 10. Exporting-A Business of Details
- Low cost and flexible
- Free demo at www.exportessentials.org
20Market Entry
- Market Builder
- Food Show PLUS!SM
- Buyers Missions
- Trade Missions
- Trade Lead Connection
21MARKET BUILDER SERVICE
SERVICES INCLUDE MARKET SCAN REP FINDER
- Service designed to help companies understand
product potential - Assists companies to make and solidify market
contacts - Assists companies to determine strategic plan
22Market Scan
- Store Check and Distribution Analysis
- Helps participants to determine whether products
similar to theirs are being sold in the foreign
market - Competitive Product Shopping
- Participants receive product samples of similar
and competing products sold in the market - Importation Analysis
- Participants receive a report that identifies
regulations and restrictions affecting the
importation of the product into the country - Distributor Referrals
- Samples and literature are given to pre-qualified
importers - Companies receive a distributor referral report
and targeted importer list - Provides feedback on company products from active
importers, including product size, packaging,
labeling, taste, formulation, shelf life, price
and market suitability
23Rep Finder
- Distributor Referrals
- Samples and literature are given to pre-qualified
importers - Companies receive a distributor referral report
and targeted importer list - Provides feedback on company products from active
importers, including product size, packaging,
labeling, taste, formulation, shelf life, price
and market suitability - 2. Market Visits
- Company representative will travel to local
market to follow-up on research provided in steps
one and two - Company will receive assistance with hotel
arrangements and logistics, an introductory
market briefings and a meeting schedule with
potential buyers
24MARKET BUILDER SERVICE
Available in the following markets
- Caribbean
- China
- Czech Republic
- England
- France
- Germany
- Hungary
- India
Japan Korea Canada Mercosur Mexico Middle
East Taiwan
Southeast Asia Central America Hong Kong Taiwan
25FOOD SHOW PLUS!tm Services
- Assisting exhibitors with registration
- Pre-show product research regarding pricing,
import regulations, competitor analysis - Targeted invitation of qualified buyers to
exhibitor booths and setting appointments - Translation of exhibitor materials for show
visitors - Providing technical interpreters at the show
booth - On-site show assistance by local in-market
representative
26FOOD SHOW PLUS!tm Services
- In-market briefing and local industry tours
- Qualifying exhibitors leads from the show and
conducting checks on the top few. - Writing and sending a generic follow-up letter in
the local language to all contacts. - Services provided to tradeshow exhibitors
- Adds value to the trade show experience
- Provides more potential for sales
- Takes intimidation factor out of tradeshow
27BUYERS MISSION
- Brings buyers from target countries to U.S.
- One-On-One Meetings with buyers and suppliers
- Usually in conjunction with a trade show
28Trade Missions
- A three-day activity to bring exporters to a
targeted market - Participants receive import analysis and
competitive product check - Seminars on product and label requirements
- A table-top reception for suppliers to feature
products to many buyers - One-On-One MEETINGS with buyers.
- Companies featured in a mission brochure that is
printed in the local language - Essential tools provided such as ground
transportation and interpreters throughout the
mission
29Trade Lead Connection
- Leads are received from in-market
representatives, FAS Overseas Offices and leads
from our website. - Lead is sent to states and registered companies
within 24 hours - Companies must register to receive the full lead.
If companies are not registered for the service
but meet the product request, they will receive a
partial lead and encouraged to sign up! - Registered companies will complete an evaluation
at the end of the year
30Market Promotion
- Branded Program
- In-Store Promotions
31Retail and Foodservice Promotions
- Usually at request of market
- Broad category of products
- Ideally with some assurance of long-term product
placement - Not a primary part of our strategy
32Performance Measures
- Actual increase in export sales
- Projected increase in export sales
- Number of new distributorships established
- Number of companies with a first-time export sale
in a market - Number of new contacts between exporters and
foreign buyers - Number of companies who increase export sales 20
or more
33MIATCOs Branded Program
34Branded Program Overview
- Cost share assistance for brand products in
foreign markets - 50 cost reimbursement of eligible expenses
- U.S. Food agricultural products only
- Application from a U.S. Company
- Small companies only (lt500 employees) or
cooperatives - Products not covered by another industry group
35What Are Eligible Expenses?
- Advertisements and publications
- International trade shows (incl. Limited travel
costs) - Promotions demonstrations
- Public relations and seminars
- Freight costs for samples
- Package and label changes
- Certain domestic trade shows
36Requirements of the Program
- All products minimum 50 U.S. Agricultural origin
- All products promoted as Made in USA
- Activities approved in advance
- Company incurs all expenses up front
- Funds released on a reimbursement basis, subject
to documentation - Importer/distributor expenses also eligible
37Other Details
- Maximum request is 250,000
- Minimum request is 2,500
- 200 application fee
- non-refundable
- 6 administrative fee
- non-refundable
- based on approved allocation
- Expenses incurred before approval are NOT
eligible (except for pre-payment of booth/travel
expenses) - Five year country limit (additional 5yrs for
specific shows)