Internet Traffic Mastery SEO

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Internet Traffic MasterySEO

• Search Engine Optimization
• By Alexei Kouleshov

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What is SEO?

• Search engine optimization (SEO) is the process
  of improving the volume and quality of traffic to
  a web site from search engines via "natural"
  ("organic" or "algorithmic") search results.
  (Wikipedia)

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Purpose of SEO

• Make the site more relevant to fit SE algorithm
• Bring you more targeted traffic

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SEO

• Onsite optimization
• Offsite optimization

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Onsite optimization

• Keyword density within content (2-6)
• Title
• Description and Keywords (exact KW)
• Linking structure (navigation)
• Extra features sitemap, blog (WordPress blog
  has all SEO components)
• Clean coding (CSS and no FrontPage)

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Onsite Optimization

• Firefox plugins
• Search Status Plugin helps you analyze the page
  for
• Keyword density
• Meta Tags (Keywords and Description of the page)
• Links (incoming, outgoing andnofollow)

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Offsite Optimization

• Submitting to search engines
• Submitting to directories
• Exchanging links
• Submitting to relevant sites
• Getting others to put your exact link (not
  affiliate link) on their site

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Links

• Has to contain keyword that you optimize for in
  link title.
• Works like reference.
• Something that people are reading has a reference
  to original source or something that is worth
  checking out.
• Google came up with PR algorithm. The higher the
  PR, the more authority that page has.

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Links

• Links from forums
• Do a search in Google for your keyword followed
  by word forum
• Links from blogs
• http//www.technorati.com
• http//blogsearch.google.com
• Links from Articles
• www.goarticles.com
• www.ezinearticles.com
• www.articlecity.com
• Link Exchange
• http//market.iwebtool.com/link_exchange.html
• http//www.gotlinks.com/
• http//www.linkmetro.com

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Recommendations

• Optimize for 3 4 keywords
• Build sitemaps
• Link within your sites (page to page) based on
  keyword, not the phrase click here
• Get as many high PR pages to link to your pages
  as you can

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DONTs

• Do not stuff your pages with keywords.
• Do not use invisible text to hide keywords
• Do not use spam systems to get you indexed, as
  sooner or later you will be punished.

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Help and Tools

• Forums.digitalpoint.com
• http//sitening.com/seo-tools
• Check your statistics regularly to see which
  keywords bring you traffic

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Pros and Cons

• Pros
• Doesnt always require financial investments
• Done either in-house or it can be outsourced to a
  specialized company
• High search engine rankings have a positive
  effect on branding (Interactive Advertising
  Bureau 2004).
• Increase ROI
• Cons
• Takes time to get desired positions
• Lots of effort and time required for competitive
  terms
• No guarantee that you will get the position you
  want
• Search Engines change their algorithms that can
  affect your ranking

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Our Experience

• SEO is great for
• Personal exposure
• Names, Brands and Company names are fairly easy
  to optimize for.
• Regional exposure
• Whilst its hard to get ranking for SEO Expert,
  its relatively easy to get SEO Expert Brisbane.
• Obscure exposure
• Very specific descriptive keywords.

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Our Experience

• This is how we used SEO

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Questions?

• Email me at
• alexei_at_youreasywebsolutions.com