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3. ??????(4P)

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Title: Author: Last modified by: Shin Shing Created Date: 2/20/2003 8:23:42 PM Document presentation format: – PowerPoint PPT presentation

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Title: 3. ??????(4P)


1
????
  • ??? ????
  • 2.1 ????
  • 2.2 ???????
  • 2.3 ????
  • ??????? ???

????????
2
2.1 ?????????
  • ??????
  • ??????????(???????????)????????,?????????
    ??

????????
3
  • ??????
  • ??????????????????????
  • ???????????????????????,??????????????????

????????
4
2.2 ???????
  • ?????????

????
????
????
????
????????
5
??? ????
  • ????
  • 1. ??????
  • 2. ?????????????
  • 3. ??????(4P)
  • ??????????????,??????????????????????????????????
    ??????????????????????????????????????????????????
    ?????

????????
6
??? ????
  • ?????????????????????
  • 1. ??????????????,????
  • ???????? ?
  • 2. ???????????????,???
  • ???????
  • 3. ???????????,???????
  • ??,?????????,??
  • ?????????,?????
  • ???????

????????
7
??? ????
  • ???????????????????????,???????????

????????
8
2.3 ????
  • ???????????????????????????????????

?????????
????
????
????? ???? ?????? ????? ????? ?????
??????? ??????? (?????? ???????)
??4P (????? ?????? ????)
????????
9
??????
  • 1. ????????????????
  • ???(?????????????
  • ?????????????????
  • ?????????????),???
  • ?????????????,???
  • ????????
  • 2. ???????????????
  • ?,????,?????

????????
10
???????????
  • ???????,?????????????????,??????????????
  • ??1. ??????????????
  • 2. Hello Kitty ????????????????????
  • ???????,??????????????,??????????????????????????

????????
11
??????(4P)
  • (?) ?? (Product)??????????,???????????????,??????
    ??????????????????
  • (?) ?? (Price)???????,??????????????????,????????
    ??????

????????
12
  • (?) ?? (Place)???????????,???????????????????????
    ?????????????,?????????
  • (?) ?? (Promotion)??????????,??????????????,?????
    ??????????,???????????????????????????????????

????????
13
????
  • 2.1 ?????????
  • 1. ?????????????????
  • ???????????
  • 2. ?????????????????
  • ?????,???????????
  • ???????

????????
14
  • 2.2 ???????
  • 1. ?????????????????
  • ???????,??????????
  • ???(?????????)?
  • 2. ??????????,???????
  • ?????????
  • 3. ????????????????,?
  • ??????????

????????
15
  • 2.3 ????
  • 1. ?????????????????
  • ??????????????????
  • ???????????
  • (1)??????????,??????
  • ??????????????,???
  • ??????????????????
  • ???????????,?????

????????
16
  • (2)????????????????,
  • ?????????????,????
  • ????,????????? (????
  • ??????????????????
  • ????????)?
  • (3)?????????????????
  • ??????????

????????
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