Propaganda Techniques

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Propaganda Techniques
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Propaganda

• Techniques used to influence public opinion
• Often used by politicians
• Many Types

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Propaganda Techniques

• Name Calling
• Uses negative labels to stigmatize opponents
• My opponent is a card-carrying liberal
• Bandwagon
• Encourages the listener to do something because
  its the popular thing to do.
• More and more of us want new blood in
  Washington, and were voting for Jones

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Propaganda Techniques

• Testimonial
• Convinces only through the endorsement of a
  respected personality
• If hes okay with General Colin Powell, then
  hes okay with me.
• Plain Folks
• Attempting to come across as the common
  personIm the same as you
• I know what its like to not have enough money
  to pay my bills.

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Propaganda Techniques

• Glittering Generality
• Says little specifically, but conveys emotion.
• John Jones has made this nation a better place!
• Transfer
• Using symbols to get emotion
• Speaker standing in front of the White
  House/American Flag/Capital/etc.

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Propaganda Techniqes

• Card stacking
• Presents evidence in a partial or slanted way.
• The average income is risingtechnically
  correct, but only the top 10 of incomes are up
• False Cause
• a )Insists that one event caused the other just
  because it came first
• b) As soon as Jones was elected, savings banks
  began to fail.

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Propaganda Techniqes

• 9. Appeal to Emotion
• Summons fear, anger, or pity to secure listener
  support.
• If we dont fight crime my way, your child wont
  feel safe walking the streets.
• 10. False Cause
• Insists that one event caused the other just
  because it came first
• As soon as Jones was elected, savings banks
  began to fail.

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Propaganda Techniques