QR Codes and You

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QR Codes and You

• A better understanding of QR Codes and how to use
  them

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What are QR Codes?

• UPC codes- read left to right 1 dimensional
  
• 2d codes- read left to right top to bottom
• each dot1 or0

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Where are QR Codes being used?
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Size Matters
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How can QR Codes used?

• The app can do lots of things with the data
• Display text
• Email
• SMS
• Website (most common)
• Start Audio / Video

• Any QR app can decode the image(please dont
  encourage people to do proprietary QR app
  extensions its bad for the industry).

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Why are QR Codes free?

• Royalty Free
• Invented by Denso for warehousing production
  services

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Proprietary codes?
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Alternatives to QR Codes

• Image Recognition
• (or why door knobs dont come with instructions)

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Alternatives to QR Codes

• NFC- (Near Field Communications)

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Indirect vs Direct (what you need to know but
will probably do anyway).
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Analytics build or buy

• Build it into the URL
• Google Analytics URL Builder
• http//www.google.com/support/analytics/bin/answer
  .py?hlenanswer55578
• Vendor suppliedproprietary but more features

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Vendors Lie
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Fee vs. free

• Free service snapshotFree, or direct mobile
  bar codes, which simply contain the URL address
  of a Web page encoded into the QR code, are
  available from many online services. 
• Advantages include
• Free or low cost
• Disadvantages include
• You need to use your own analytics tools.
• The full URL is embedded in the QR code using
  direct implementations.The longer URL will
  probably result in a larger QR code size than
  indirect implementations. (Use dns redirection).
   
• Since these free mobile bar codes simply contain
  URLs, code directs must be manually updated
  therefore more expensive in terms of man hours
  used. 

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Tips to Remember

• Use a URL shortening service (or dns
  redirection)- keep your payload as small as
  possible.
• Rigorously test your new QR code image with
  different smart phones and bar-code readers.
• Contrast is also a critical factor, if you elect
  to change the palette colors.
• Design and placement plan ahead.
• Optimize landing page for mobile-dont be lazy!
• TEST your branded QR code images
• Lower quality camera phone
• Size your branding based on the lowest common
  denominator of  QR-code software and smart device

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Not just for marketing
From here they can do the following - Find out
more detailed specifications- Read customer
reviews of the product (up sell to a better
model). - Add to Wish list, this wish list
would be accessible from both desktop and mobile
browsers for later review or even  in store
shopping list - Send to email - email a friend
asking their thoughts would you like this /
is this the right one
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Not just for marketing
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Not just for tech
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QR Code Structure
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QR Overlay vs. QR Embedding
Do This
NOT This
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Creative Interpretations(Bad Ideas)
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My QR related sites

• Check out this site for a 60 second overview on
  QR codes
• http//www.Cognation.net/QR/
• My personal blog has articles on QR codes and
  their use in the real world.
• http//blog.collins.net.pr/search?qqr
•  
• Think of QR codes as a right mouse button to
  anything physical. Anything you want more
  contextual information about just click.