Marketing Your Launch April 18-19

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Marketing Your LaunchApril 18-19
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Everybody markets. Most do it poorly.
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FIVE STAGES OF CHURCH PLANTING RELATED
TOMARKETING YOUR LAUNCH
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• Why so few are speaking about marketing today

1. It is uncool
2. They dont think it will work
3. They only use word of mouth
4. Perception that it costs too much
5. Not want to share trade secrets

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POLL 1
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12 Rules For Marketing Success
An athlete is not crowned unless he competes
according to the rules. II Tim. 2 5
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• Build Up Your Faith
• What promises or truths can you build your faith
  related to marketing on?

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Do you not say, There are yet four months, then
comes the harvest? Look, I tell you, lift up
your eyes, and see that the fields are white for
harvest. John 435 ESV And Jesus came and said
to them, "All authority in heaven and on earth
has been given to me. Go therefore and make
disciples... Matt. 2818, 19a ESV
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Why mass market your launch

1. Great way to discover the ripe
2. Guests come at same time
3. Reaches beyond your reach
4. It is a fast way to gather a crowd
5. Vital if you have a small core

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Wisdom has built her house She has sent out her
young women to call from the highest places in
the town. Prov. 91...3 ESV
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Project 1 Outline why it is worth time and money
to implement an effective marketing strategy.
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2. Clarify Your Assumptions

1. People are not eager to be reached
2. People resist change
3. People are overloaded
4. Harder soil harder work
5. Takes many to find a few
6. Rifled marketing gets more distance

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Project 2 What other assumptions should we be
making?
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1. Laser Your Purpose

Get the unreached to come
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You Ready To Market When You

1. Understand your target
2. Know what you are offering
3. Have resources to get to many
4. Know its limitations
5. Can back it up

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Project 3 What do you need to get ready before
you start marketing?
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• 4. Highlight Your Unique Benefits

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What is in it for them?

1. New
2. Easy to understand, practical Bible teaching
   (mainly message)
3. Close by
4. Focus on the real Jesus and lets the Bible trump
   all traditions
5. Honor for those who earn it

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• How to milk the newness factor
• Monthly Previews
• 1st Public Service, 2nd, 3rd
• Grand Opening
• Introductory Service
• First Easter
• First Christmas

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• How much will it cost to receive the benefits?
• Very little to come and see
• Everything if want to experience God and to bear
  much fruit

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Project 4 List all the things that make your
church distinctive from other churches.
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• 5. Choose a Respectable Name

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The best names

1. Feel like a church for anyone who lives in this
   area
2. Avoid negative stereotypes

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Baptist Cath Meth. Penta C of C
Pushy 86 7 0 29 31
Self-serving 50 32 14 5 13
Discriminates 47 44 5 15 35
Hateful 30 13 5 15 18
Modern 15 4 50 19 18
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Examples of good names

• Fellowship of the Woodlands
• Northwood (Church for the Communities)
• Seabreeze Community Church
• Bay Marin
• Mission Trails
• South Bay Church
• Stonewater Church

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Project 5 What names are you considering for
your church? Why?
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6. Blitz Your Area

1. Send or deliver cards
2. Internet marketing
3. Banners around the area
4. Newspaper articles or ads
5. Invitations cards
6. Radio or TV spots
7. Theater ads

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POLL 2
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Project 6 What are all the ways you plan to
blitz your area?
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• 7. Design Alluring Direct Mail Pieces

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Advantages Of Direct Mail

1. Must be handled
2. It zeros in on your target
3. Staying power
4. Can be passed on
5. Is a good investment
6. Can say a lot on it

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Direct Mail Design

1. Event oriented with a date
2. Written from their point of view
3. Utilize you
4. Focus on benefits not features
5. Motivational not informational
6. Get advice, and multiple proof readers

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Project 7 Pick this flyer apart. What could be
better?
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Evaluate this flyer
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• 8. Grab Their Attention
• Be Remarkable

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Break through the Im too busy filters

1. High Interest (felt needs)
2. High values
3. Unique
4. From a trusted friend

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Project 8 What do you think will grab your
targets attention?
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10. Craft Appealing Message Titles  
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Effective Message Titles

1. High interest or values
2. Clarity over cleverness
3. Pathway to success
4. Tie in with a current event, season

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Project 9 Pick this flyer apart. What could be
better?
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Project 10 List some message titles that you
believe your target would respond to.
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• 11. Describe Yourself Carefully

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Project 11 How will you describe yourself and
your church?
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Increase Effectiveness by

1. Hitting the area repeatedly
2. Inviting people in several ways
3. Making it easy to read, and understand
4. Using the right level of excellence
5. Giving yourself plenty of time

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Project 12 What are some ways you can increase
the effectiveness of your launch?
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11. Execute The Details Of Your Marketing
Strategy
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Checklist for Direct Mail

• Basic Information to include
• Date and day of week
• Time
• Location map
• Phone number
• Email
• Website

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Website

1. What is your purpose?
2. See it as an extension of your mailer
3. Dont give too much away
4. Make it very easy to find
5. Think motivational not informational

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Checklist For Direct Mail

• Highlight the message
• Bulk mail permit
• Printer
• Turnkey mail house
• Address Our Neighbors at
• Childrens ministry
• Jeans OK
• Timing with post office

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Project 13 What do you still need to check off
your direct mail checklist?
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12. Stick With What Is Working
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Project 14 What do you still want to know about
marketing?
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• Rap Up and Next Sessions

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For more information Launch Training, www.
saddleback.com/aboutsaddleback/leadershipacademy/l
aunch/ Dr. John Worcester Church Planting
Leadership CNBC Saddleback Church Planting
Consultant Johnw_at_churchplanting.net ChurchPlanting
.net
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