Title: ??????????????? ???????
1?????????????????????????????
- ???? ???????????????2?????
21.??????????????
- ??????????????????
- ?????????(?????????????????)??????????????????????
??,????,????????????????????????????????????????,?
???????????????????????. - ??????????????,???????????,???????????(???????????
)????????????,???.
32.???????
- ??????????????,???1??8????.
- 1.??
- 2.???????
- 3.?????
- 4.?????
- 5.??
- 6.??
- 7.??
- 8.??
42.1.??(1)
- ??????????
- ??????????????????????.
- ???????????????????(??????????)???.???????????????
?????????????????.?????????????.??,??????(Measurem
ent error??)??????.(?1)
?1.?????????????????????,????????????.(Groves(198
9)????).
52.1.??(2)
- ??????????????
- ??????????????????
- (??)????????????????????.
- ??????????????????????????.
- ???????????????????,???????????????.
- ?????????????????,???????????????????????????,????
(???)??????(?????)????(??????????????)??????????.
62.1.??(3)
- 2??????????
- ??????????????????????????.
- ??????????,???????,????????????.
- ??????????????????????.
- ??????????,????????.??,???????(?????????)???????,
?????????.
72.2.???????(1)
- ??????2??
- ??????????????,??????????????,?????(???)????????,?
?????????????????. - ????(???(???))????????(???)??????????.
- ?????????????????,(???????????)??????????????(Veho
var and Lozar Manfreda, 2003). - ????????????
82.2.???????(2)
- ????????
- ?????????????????,????.
- ???????????????,?????????????????(????,2003).
- ????,?Web????(????,2003)???????????????????????(?
?,2001),???????????????(Couper,
2000)????????????????????.
92.2.???????(3)
- ?????????????
- ?????????????????????????,????????????????.
- ??,??????????????????????????,????????????????????
?.?????????????????????????????????. - opinion giver(?,2002)
- ?????????,???????????,??????????????????.
- professional respondents,???????(????,2003)
102.3.?????(1)
- ??
- ??????????????????????,??????????????????,??(????
?????????????????????????,2004)??????????????????.
- ????,????????????????,???????????????????.?????,??
??(?????????)???????(?????????????????????????????
?)??????(????,2003)???????.
112.3.?????(2)
- ??????
- ?????
- ??????????????????????(?????????????).
- ?????????????.???????????.
- ??
- ?????????????????.
- ??????????????????.
- ???
- ??????,?????????????????????.
- ?????,????????.
122.3.?????(3)
- ?????????
- ??????
- ????????.
- ??????????????(????)???????(????????)?????.
- ??????????????
- ??????????????????????.
- ?????????????
- ????,???????????????????????.(e.g. Terhanian,
Smith, Bremer and Thomas (2001)??????????????) - ???????????(??????????????????????????????????????
????).
132.4.?????(1)
- ?????????????
- ??????????????????????.
- ????
- ???(????)2003??????????????12?????(2003?5?1?????
???1,112?) - ???????????????????????,2003?5?13?2003?7?01?????
7?????????. - ????????882(?????????79.3).
142.4.?????(2)
- ???????????????
- ???????2????????,??????????????????????,??????????
?????,??????????????????????????.
?2.???????????????????????????.???????????????????
,?????????????,?????????????.
152.4.?????(3)
- ?????????????????(1)
- ?????????,????,??????????????????????????.
- ???,?????????????,??????????????????,?????,????,??
??????????????,????????/???????????,??????????????
/??????????????????.
162.4.?????(4)
- ??????????????????(2)
- ?????????3???????,?1.??????????????2.20???????????
??????????????,?3.10?????????,?4.?????????,???????
?????????????????????????.
?3.??????????????????????.????1??2???????,?3??4?
?5???????2????,????????????,???????????????.
172.4.?????(5)
- ????????????????
- ???????12??????????????,???????,??????????????,?
??????????. - ?????,?????????????,???????(??????,1987)??13??13
0?????,?????3????,?39??????????. - ??12???????,??????(1987)??????????????????,?????
?????????????3????????. - ??????(1987)??????????????????????????,????(198
7)????,???????????????,??????10???????????????????
???????????????3??????.
182.4.?????(6)
- ???????????
- ???,????????????????????????????,??????,??????????
??,????????????????????????. - ??,??????????????????,????????????,???????????????
????????????????????????????????.
192.5.????(1)
- ???????????
- ??????(1987)????????????????????,????????????(??
??3????????????????????)??????,??????????????(????
?3??????????????????????)????????. - ??,???,???,?????3???,??????????????????,??????????
???,???????????????????.
202.5.????(2)
- ????10????????
- ?1???,???,???,?????3???????,10??30??????????????.
?1.????????10??30??.???????(??????,1987)?13??130
??????.???????,?????????,???????????????.
212.5.????(3)
- ?????????(1)
- ???????????????,????????????????????????????????,?
???,????????????????. - ??????????????????????????????(2002?)?1
- ?????????????????(2003?)?2?????????????????(2002?)
?3 - ??????????????(1998?)?4
- ?1 ????????????????????(2003)
- ?2 ????????????(2003)
- ?3 ?????????????(2003)
- ?4 ????????10?????????????(1999)
222.5.????(4)
- ?????????(2)
- ???????1,????????????,????????????????????????????
????????????????,??????????????. - ????????,?????????????????????.
- ??????,???????????????????????.
- ?1 ??????????(2003)??.
- ??????????????.
- ?????????????.??????????????????????,?????????????
????????,?????,???????(???????????)???????????????
????????????.
232.5.????(5)
- ??????????????????
- ?????????10?????????????,?????????????????????????
?
?4.????????????????2???????????(4.???).
242.5.????(6)
- ??????????????????
- ??????????????????????(??????????)??10????????????
?,????????????????????????????.
?5.?????????????????????2??????????????????????(7.
?????).
252.6.??
- ?????????
- ????,???????????????.
- ??????????
- ???????????
- ???
- ???????????????
- ????????
- ???????????????
262.7.??
- ???????????
- ???????????????(??????????????,????????,??????????
?????). - ????????????????????(?????????,?????,???????????).
- ????????????
- ????????.
- ??????????????.
- ????????????(Couper, 2000)????????????.
272.8.??(1)
- ?????????????
- ?????,???????????????,??????????????1???????????,?
??????????????????????(Rosenbaum and Rubin,
1983). - 2000??????????,??????????????????????????????????
????????????????????????,?????????????????????????
(Terhanian, Smith, Bremer and Thomas , 2001).
282.8.??(2)
- ??(???)
- ????
- ?????????????????????1?(??????),??????0?(???????)?
??2???. - ????
- ?????????,???10????????2???????????????????(??)???
????2?21????????.
?2.???????????????????.???????????.
292.8.??(3)
- ??(??)
- ??????????????????(?6).
?6.??????????????????????.?2???????????????????.
303.????????
- ?2.6????????????
- ???????????????????
- ????,???30??????????
- ???????????,????????????,??????.
- 7??????.
- ?????????????,????????????.
- ??????????????????????????
- ?????????????(????).????????
- ???????????(???????1????).
- ?????????????.
- ?????????????????????????.
314.??(1)
- Couper, M. (2000). Web surveys A review of
issues and approaches, Public Opinion Quarterly,
64(4), pp.464-494. - ?????????????????????????????(2004).??????????????
??????????????. - George Terhanian, Renee Smith, John Bremer and
Randall K. Thomas (2001),"Exploring analytical
advances. Minimizing the biases associated with
Internet-based surveys of non-random samples",
Worldwide Online Measurement Conference, ESOMAR
Publication Series, 248, pp.247-272. - Groves, R. (1989). Survey errors and survey
costs. Wiley. - ????(2002).????????????.???,86,pp.32-38.
- ????????????(2003).????????????,?????????15?6???.?
???????????.(http//www8.cao.go.jp/survey/h15/h15-
life/) - ?????????????(2003).????,?????? ??15?5??.?????.
- Rosenbaum, P. R., Rubin, D. B. (1983). The
Central Role of the Propensity Score in
Observational Studies for Causal Effects.
Biomatrika, 70, pp.41-55.
324.??(2)
- ????????10?????????????(1999).?????? ?10?????
1998?????.?????????????83. - Vasja Vehovar and Katja Lozar Manfreda (2003).
Meta-analysis of web surveys. ????????????????????
????????????????,pp.1-14. - ?????????????(1987).????????????????????????(?).
?????,58(3),pp.158-165. - ?????????(1987).????????????,??????,124,pp.2-11.
- ??????????(2003).DENTSU_R-net???????????????????
??4??????????????,????????????????????????????????
??,pp.55-74 - ???(2001).??????????????????,????.????,49(1),pp.20
1-213. - ??????(2003).??????????????????.?????????????????
???????????????????,pp.15-32. - ????????????????????(2003).??????????????????.????
?????????.