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1
S?µate?? ??e?p???? Tessa??????? ??e??a ??????
G??µ?? ?? pa?ad?s?a?? ??e?p??e?? t?? ?e?t?????
Feß???????? 2007 Tessa??????
2
???t?s? 1
?? e?d?? ???at?? sa? a??se? ?a ?ata?a???ete ?????? (µ???? 2 ep??????) ?? e?d?? ???at?? sa? a??se? ?a ?ata?a???ete ?????? (µ???? 2 ep??????)
??s?st?
??s?a??s?? 63,0
??????? 37,3
?ats??? / ???? 2,5
??t?p???? 56,1
Ga??p???a 1,9
???? 4,1
3
???t?s? 2
??s? eµp?ste?este t? ???a? p?? a?????ete ap? t? s??pe? ????et ??s? eµp?ste?este t? ???a? p?? a?????ete ap? t? s??pe? ????et ??s? eµp?ste?este t? ???a? p?? a?????ete ap? t? s??pe? ????et
??s?st? ??s?st?
???? 2,0 19,2
???et? 17,2 19,2
???? ? 22,7 77,9
?a????? 55,2 77,9
?G/?? 2,9 2,9
4
???t?s? 3
??s? eµp?ste?este t? ???a? p?? a?????ete ap? t? ??e?p??e?? t?? ?e?t????? sa? ??s? eµp?ste?este t? ???a? p?? a?????ete ap? t? ??e?p??e?? t?? ?e?t????? sa? ??s? eµp?ste?este t? ???a? p?? a?????ete ap? t? ??e?p??e?? t?? ?e?t????? sa?
??s?st? ??s?st?
???? 37,9 83,7
???et? 45,8 83,7
???? ? 8,9 14,8
?a????? 5,9 14,8
?G/?? 1,5 1,5
5
???t?s? 4
??ste?ete ?t? ta ???????? ???ata e??a? ?a??te?a ap? ta e?sa??µe?a ??ste?ete ?t? ta ???????? ???ata e??a? ?a??te?a ap? ta e?sa??µe?a
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?a? 76,8
??? 14,3
?G/?? 8,9
???t?s? 5
Ta p?????ate a???ß?te?a ??a e??????? ???a? ap? ?t? ??a e?sa??µe?? Ta p?????ate a???ß?te?a ??a e??????? ???a? ap? ?t? ??a e?sa??µe??
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?a? 78,8
??? 17,2
?G/?? 3,9
6
???t?s? 6
G?????eta? ?a d?a????eta? ??a e??????? ???a? ap? ??a e?sa??µe?? G?????eta? ?a d?a????eta? ??a e??????? ???a? ap? ??a e?sa??µe??
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?a? 22,2
??? 77,3
?G/?? 0,5
???t?s? 7
G?????eta? se p??e? p???t?te? ?????eta? t? µ?s???? G?????eta? se p??e? p???t?te? ?????eta? t? µ?s????
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?a? 24,6
??? 74,4
?G/?? 1,0
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???t?s? 8
?? e??a? ?at? t?? ???µ? sa? p???t?ta st? ???a? (a????µ?te? apa?t?se??)
S????te?e? a?af????
1. F??s??
2. ?t?p??
3. ??? ???
4. F?s??? ???µa
5. ??t??f? ????
6. ?sµ?
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8. ??e????a? ß?s???
9. G??st?? ??e?p????
10. ?a?a??
11. ??? ?a? t?s? µa?a??
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???t?s? 9
??a ??e?p??e?? µe p?st?p???µ??? s?st?µa p???t?ta? t? ?p??? ?a a?a??????ate ap? ??p??? e?d??? s?µa, ?a t? p??t?µ??sate pe??ss?te?? ??a ??e?p??e?? µe p?st?p???µ??? s?st?µa p???t?ta? t? ?p??? ?a a?a??????ate ap? ??p??? e?d??? s?µa, ?a t? p??t?µ??sate pe??ss?te??
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?a? 71,8
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?G/?? 7,9
???t?s? 10
??????ete s?s?e?asµ??? ???a? ap? ep???µ? eta??e?a ??????ete s?s?e?asµ??? ???a? ap? ep???µ? eta??e?a
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???? s???? 10,3
Sp???a 30,0
??t? 59,6
9
???t?s? 11
??????eta? s?s?e?asµ??? ???a? ap? s??pe? ????et ??????eta? s?s?e?asµ??? ???a? ap? s??pe? ????et
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Sp???a 25,6
??t? 70,4
10
???t?s? 12
G?a p??? ???? ?????? eµp?ste?este t?? ??e?p??? t?? ?e?t????? (µ???? 2 ep??????) G?a p??? ???? ?????? eµp?ste?este t?? ??e?p??? t?? ?e?t????? (µ???? 2 ep??????)
??s?st?
G?at? t?? ??? eµp?st?s??? 47,8
G?at? ??e? t?? p??????a p?? ???? 3,3
G?at? e??a? ?a?a??? 15,5
G?at? e?µa? s??????? ?t? a?????? p???t??? ???a? 39,8
G?at? ? ?d??? f???t??e? ?a ??e? p??ta ta ?a??te?a ???ata 11,6
G?at? e??a? ???t? st? sp?t? µ?? 11,0
???? 4,7
11
???t?s? 13
?? ßas??? ???t???? µe t? ?p??? a?????ete ???a? e??a? ?? ßas??? ???t???? µe t? ?p??? a?????ete ???a? e??a?
??s?st?
? t?µ?, ? 2,8
? p???t?ta 93,4
?G/?? 3,9
12

• ?at??????p???s? ?ata?a??t??

?ata?a??t?? ?ata?a??t??
?pa?t?t???? ? ?e?a???? ????te?? apa?t?t???? ???a? ?a? ?t? ???e? a? e??a?
?p?f??a?t???? ?a? ?a??p?pt?? ????te?? ?a??p?pt??
???t?µ? sta?e?? e??????? ???a? ?t?p?? ? e?sa??µe??, ??a a?t?? e??a? t? ?d??
?????µ?? ?a p????se? ??t? pa?ap??? ??a t? e??????? ???a? ?e? p???p?ste?e? st? d?????s? e???????? ?a? e?sa??µe???
???a? se ??s? ?a ?e????se? ??a e??????? ap? ??a e?sa??µe?? ???a? ????te?? ??a??? ?a ?e????se? t?? p????e?s? t?? ???at??
G?????e? ?a??te?a t?? p???t?te? t?? µ?s?a???? ??e? e?te??? ???? e????a t? e??a? p???t?ta st? µ?s????
?? e?d??? s?µa p???t?ta? de? t?? d?asfa???e? ?? e?d??? s?µa p???t?ta? t?? ?a??s????e?
?e? a?????e? p?t? s?s?e?asµ??? ???a? ap? ep???µ? eta??e?a ??????e? a??et? s???? s?s?e?asµ??? ???a? ap? ep???µ? eta??e?a
?e? a?????e? p?t? s?s?e?asµ??? ???a? ap? s??pe? ????et ??????e? a??et? s???? s?s?e?asµ??? ???a? ap? s??pe? ????et
64,4 35,6
13

• ???a?e? ???? ??µ???af????

?at?????a ?ata?a??t? F??? F???
?at?????a ?ata?a??t? ??d?a? G??a??a
?pa?t?t???? 56,9 67,9
????te?? apa?t?t???? 43,1 32,1
?at?????a ?ata?a??t? ?????a ?????a ?????a
?at?????a ?ata?a??t? 18-35 36-55 55-65
?pa?t?t???? 51,5 62,7 81,4
????te?? apa?t?t???? 48,5 37,3 18,6
14
?at?????a ?ata?a??t? ???f?s? ???f?s? ???f?s?
?at?????a ?ata?a??t? ??µ?t??? G?µ??s??/???e?? ???/???
?pa?t?t???? 76,5 69,8 51,4
????te?? apa?t?t???? 23,5 30,2 48,6
15
?a?t?t?ta t?? ??e??a?
????es? S?µate?? ??e?p???? Tessa???????
?ta??e?a INTERVIEW
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?e??d?????a ???ef????? µe t??a?a ep????? t??ef?????? a???µ??
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?e????? ??µ?? Tessa??????? (p??e?d?µ??? s?????t?µa ?p????p? ??µ??)
?µe??µ???a ??e?a????? ap? 6/02/2007 ??? 7/02/2007
Sta?µ?se?? S?µf??a µe t? f??? ?a? t?? ?????a
???s?p??? G?a t?? ??e??a e???st??a? 12 e?e???t?? ?a? 2 ep?pte?
? INTERVIEW e??a? p?st?p???µ??? µe t? p??t?p?
d?a?e???s?? p???t?ta? ISO 90012000,
efa?µ??e? t?? ??d??a de??t?????a? t?? ICC/ESOMAR
??a t?? d?e?a???? ?a? d?µ?s?e?s? t??
ap?te?esµ?t?? ??e??a? t?? ?????? ???µ?? ?a?
e??a? µ???? t?? WAPOR. I, Dimitrios Vassiliadis,
INTERVIEW, accept and agree to abide by the
ICC/ESOMAR International Code of Marketing and
Social Research Practice, as well as to accept
the ESOMAR terms conditions