Persuasive Elements

1
Persuasive Elements
2
There are seven.

• Logical appeal
• Emotional appeal
• Rhetorical questioning
• Parallelism
• Exclamation
• Repetition
• Restatement

3

• All of these elements are used TO PERSUADE.

4
Logical appeal

• What is logic?
• A proper or reasonable way of thinking about or
  understanding something.
• http//www.youtube.com/watch?vsghncnGkFAo
• How does Spock always prove hes right?

5
Logical appeal

• Logical appeal
• Using facts, figures, numbers, tangible evidence,
  charts, graphs, statistics to persuade.

112
6
Logical appeal

• If youre giving a speech about why there should
  be stricter laws regarding drunk driving, what
  are some examples of facts you might use to
  persuade people to take your side?
• Every day in America, another 27 people die as a
  result of drunk driving crashes (NHTSA).
• How do facts hold up in arguments?

7
Emotional appeal

• What are emotions?
• A mental state that arises spontaneously rather
  than through conscious effort and is often
  accompanied by physiological changes a feeling.
• How does this make you feel?
• http//www.youtube.com/watch?v9gspElv1yvc
• What is its purpose?

8
Emotional appeal

• Using emotion, visuals, stories, or anecdotes
  that produce sadness, empathy, or sympathy with
  the intent of changing someones opinions or
  feelings.
• Look for stories and situations that pull at your
  heart strings.

9
Emotional appeal

• If youre giving a speech about why there should
  be stricter laws regarding drunk driving, what
  are some examples of emotions you might use to
  persuade people to take your side?
• In 2011, 226 children were killed in drunk
  driving crashes. Of those, 122 (54 percent) were
  riding with the drunk driver (National Highway
  Traffic Safety Administration).
• How does this statistic make you FEEL?

10
Rhetorical questioning

• What is a rhetorical question?
• A question that is asked in order to make a
  point. The question is not posed to elicit a
  response, but rather to encourage the listener to
  consider a message or a viewpoint.
• http//www.youtube.com/watch?vcCK6wQ0BoxI
• What is the purpose of the questions asked in the
  commercial?

11
Rhetorical questioning

• If youre giving a speech about why there should
  be stricter laws regarding drunk driving, what
  are some examples of questions you might ask to
  persuade people to take your side?
• Why are people continuously allowed to have a
  license if they break the rules so many times?

12
Parallelism

• What is parallelism?
• The deliberate repetition of a word or phrase at
  the beginning of several successive verses,
  clauses, or paragraphs.
• Examples
• We shall fight on the beaches, we shall fight on
  the landing grounds, we shall fight in the fields
  and in the streets, we shall fight in the hills"
• -Winston S. Churchill
• Last night, Japanese forces attacked Hong Kong.
• Last night, Japanese forces attacked Guam.
• Last night, Japanese forces attacked the
  Philippine Islands. Last night, the Japanese
  attacked Wake Island.
• And this morning, the Japanese attacked Midway
  Island.
• - FDR, Pearl Harbor Address
• What was the purpose of this speech? What was FDR
  trying to get America to believe?

13
Parallelism

• Can you spot it?
• http//www.youtube.com/watch?vOehry1JC9Rk
• Maybe I understand
• Somewhere I read

14
Parallelism

• If youre giving a speech about why there should
  be stricter laws regarding drunk driving, what
  are some examples of parallelism you might use to
  persuade people to take your side?
• Try this one yourself! Take three minutes with a
  partner to discuss. We will be sharing out.

15
Exclamation

• What is exclamation?
• Using charged words to excite, anger, or rally
  the audience to action.
• Look for exclamation points and loud verbal
  tones.
• http//www.youtube.com/watch?v7pdWAcK6Eh8

!
16
Exclamation

• If youre giving a speech about why there should
  be stricter laws regarding drunk driving, what
  are some examples of exclamation you might use to
  persuade people to take your side?
• Take a minute to think, then well share out.

17
Repetition

• What does it mean to repeat something?
• What is repetition?
• Using the exact same words to produce the exact
  same idea.
• What is the effect?
• The effect is placing emphasis on key points or
  ideas one wants the audience to focus on.
• http//www.youtube.com/watch?vooM-RGUTe2E
• What is the purpose? Is it persuasive?
• http//www.youtube.com/watch?vYx9xO98kcBU
• What is the purpose? Is it persuasive?

18
Repetition

• If youre giving a speech about why there should
  be stricter laws regarding drunk driving, what
  are some examples of repetition you might use to
  persuade people to take your side?
• What might you repeat?

19
Restatement

• What does it mean to restate something?
• What is restatement?
• Using different words to produce the same idea.
• Look for key points and main ideas to be restated
  (using different words) but emphasizing the same
  idea.
• Example He's passed on! This parrot is no more!
  He has ceased to be! He's expired and gone to
  meet his maker! He's a stiff! Bereft of life, he
  rests in peace! If you hadn't nailed him to the
  perch he'd be pushing up the daisies! His
  metabolic processes are now history! He's off the
  twig! He's kicked the bucket, he's shuffled off
  his mortal coil, run down the curtain and joined
  the bleedin' choir invisible! THIS IS AN
  EX-PARROT!

20
Restatement

• If youre giving a speech about why there should
  be stricter laws regarding drunk driving, what
  are some examples of restatement you might use to
  persuade people to take your side?
• For as long as cars have been around, drinking
  and driving has been a danger. Countless lives
  are lost to the senseless act of getting behind
  the wheel drunk. Many families have been torn
  apart. Drinking and driving is never safe.

21
Which elements are seen here?
22
Which elements are seen here?
23
Which elements are seen here?