Classifications of Type

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Font ClassificationsLearning to Identify Fonts

• Typography is the art of expressing ideas in
  printed form through the selection of appropriate
  typefaces.

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Stroke

• Curved and straight lines that create the
  character
• Stroke Line

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• SERIF a short line at the end of the main
  strokes of a character

T
F
T
F
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Serif aka Roman

• Characteristics
• Have serifs
• Have thick and thin strokes in same letter

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Serif aka Roman

• When is it used
• Most common type
• Reading material books, magazines
• Personality
• Traditional
• Stability

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Square Serif - also called Block or Slab serif

• Characteristics
• Have serifs (square or rounded)
• Strokes of equal weight

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Square Serif - also called Block or Slab serif

• When is it used
• large and bold headlines
• EX. Western Themes, football, sports, etc.
• Personality
• masculine

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Sans Serif

• Characteristics
• No serifs / sans means without
• Strokes of equal weight
• Sometimes referred to as Gothic

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Sans Serif

• When is it used
• Signage
• Legibility
• Personality
• Simple, traditional type
• More modern than Serif

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Textletter or Blackletter

• Characteristics
• Designed to look like monks scribing or
  calligraphy - came from handwriting of the early
  scribes
• Fancy, Ornate, elegant
• New York Times uses Textletter

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Textletter or Blackletter

• When is it used
• Usually used on official documents
• Because it is difficult to read, should not be
  used for body text
• Personality
• Old, Aged

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Script Cursive

• Characteristics
• Looks like cursive handwriting
• Script Letters connect (joined)
• Cursive letters DO NOT connect

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Script Cursive

• When is it used
• Looks personalized invitations (ex. wedding)
• Do NOT use in ALL CAPS difficult to read
• Personality
• Feminine

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Novelty/Decorative

• Characteristics
• Type that does not fit in other classifications
• Fancy, sometimes multi-colored

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Novelty/Decorative

• When is it used
• Gives a quick impression based on the shapes of
  the characters
• Is not usually easy to read
• Should be used in small doses
• Personality
• Each has their own

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Ways For Type to Stand Out

• BOLD
• THIN
• CONDENSED
• EXPANDED
• ITALIC

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Questions

• Which font would probably be found on a wedding
  invitation?
• Which font has a lot of personality on its own?
• What is a serif?
• Which fonts have serifs?
• What does sans mean?

Script
Novelty
Decorative stroke on the main stroke
Serif / Roman Square Serif
without
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