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Ch4.??????

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Title: Ch4.??????


1
Ch4.??????
2
????
  • ??
  • ??????????
  • ??????????????
  • ?????????
  • ??Hofstede?????????
  • ?????????????

3
??
  • ????????,?????????,???????????????????????
  • ?????????,?????????????????????????
  • ??????????? ? ???????????

4
????????
  • ?????
  • ??????????????,????????????,??????,???????????????
    ?(share)
  • ??????????????,??????????,????????
  • ?????
  • ???
  • ???
  • ???

5
?????????
  • ??????Edward T. Hall,???????(Beyond
    Culture)???,????????????????(High Context
    Culture)????????(Low Context Culture)????,????????
    ?????????????

6
???????
  • ??
  • ??
  • ????
  • ????
  • ??????
  • ?????

7
??
  • ????????????????????,?????????????,???????????????
    ?????,?????????????????,??????????????,????????

8
??
  • ???????????????????,???????????????????(???????)?
    ?????

9
????
  • ?????????????????????????????????????,????????????
    ???????????,????????????????????????????

10
????
  • ?????? (Social Stratification)?????????????,??????
    ??????????????????

11
???
  • ????? (Value)????????????????????????????????????
  • ??????????,??????????????????????
  • ????????,??,???????????????????,??????????????????
    ??????,???????????????

12
????????
  • ??(Norms)????????,????????????,????????(Custom)???
    (Mores)?????????????????,?????????????????????

13
?????(1/3)
  • ???????????,??????????????????????????????????????
    ????,???????????,?????????????????????????????????
    ?????,??????70??????,?????,????????,?????????????
    ???????,???????????,???????????????,???????????,??
    ??????????????????????????

14
?????(2/3)
  • ?????????????????,??24??????????????,?1995??10??
    ?2000??33???????????????,??18???????????????,?19
    95??22,???2000?8?

15
?????(3/3)
  • ???,????????????????????????????????????5?????????
    ???????????????????,????????

16
??????????? (1/2)
  • Hofstede?????
  • ????
  • ??????
  • ?????????
  • ?????
  • ?????????

17
???????????(2/2)
  • Hofstede?????
  • ????????????????????,?Hofstede??????????????
  • Hofstede?????IBM?????????,??????
  • Hofstede???????????????,???????????????
  • ????1983???,????,?????????

18
??????????(1/2)
  • ???????
  • ?????????
  • ??????????
  • ?????????????

19
??????????(2/2)
  • ?????????
  • ??????????
  • ????
  • ????????
  • ?????????????
  • ???????????????
  • ???????????
  • ???????????

20
  • The End
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