Agnes Cusack ([e-mail])

1
Agnes Cusack (agnes.cusack_at_mme.org.au)
2

• We believe the more we know about each
  other,the better we are able to live with each
  other.

vision mission

• Vision
• To give people from new and emerging communities
  the skills to speak out and be heard
• Mission
• Help train community champions
• Connect media professionals with refugee and
  migrant communities
• Encourage greater diversity of opinion in the
  media

3
media exchange

• What do we do?
• Since 2008 we have
• Trained 200 young people in media skills
• Recruited 70 volunteer journalists
• Conferences
• Media communications contract work
• Our training is informed by the fundamentals of
  good journalism, fairness, listening to both
  sides of the story and getting it right.

4
speaking out

• Video of young people who have completed media
  skills training courses with the Multicultural
  Media Exchange available at vimeo.com/36392720

5
big Idea media exchange social enterprise

• The Media Hub is a one-stop shop for media and
  communications
•  
• Serving refugee and migrant communities
•  
• All not-for-profits in Victoria

6
good idea

• Opportunities abound
• Most medium sized not for profits (incomes lt 20
  million a year) do NOT have communications staff
• Strong need to improve communications to talk to
  members, donors and the public

7
reality bites

• We flunked the Crunch
• We went from
• small
• to
• 
  tiny

8
STANFORD d school

• D (Design) School at Stanford University,
  California.
• https//youtube.googleapis.com/v/SreWDz-Ap0k?hlen
  _USampversion322

9
human centered design toolkit (US spelling)
Hear
Create
Deliver
(http//www.hcdconnect.org)
10
test test test

• Bias is toward action
• Dont do a lot of strategizing
• Dont do ten year plans
• Work in a real space
• Test, test, test - so you are not surprised when
  the idea works!
• Then do your strategic plan

David Kelley
11
incubator

• Take a chunk of the project you can get your
  arms around and test it

12
Pro Bono prototype

• Pro Bono Australia has offered to test the market
• (Its website has 35,000 hits a month in
  Victoria.)
• Pro Bono pilot will
• Identify the need for media and comms among NFPs
• Identify what services are required
• Help connect consultants with clients
• MEAA PRIA agreed to alert freelancers to the
  website

13
social enterprise
14
thank you .