SDP Value Add in a Cloud Web 2.0 World

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SDP Value Add in a Cloud Web 2.0 World
ITU Workshop on Service Delivery Platforms
(SDP) for Telecommunication Ecosystems from
todays realities to requirements and challenges
of the future(Geneva, Switzerland, 17 October
2011 )

• Eric G Troup
• CTO, WW Communications Media Industry
• Microsoft Corporation

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Focus of this Presentation

• The needs of the Breadth Service Developer
• The needs of the Communications Service Provider
• Microsofts Interest

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The Business Problem
Time-to-market is increasingly becoming the main
differentiator, however internal innovation slow
and expensive with little re-use
Innovation on the web bypassing telco
Difficult to manage the hybrid cloud
Effort to create telco development communities
and APIs having limited success
Complex monetization models
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Limitations of Current Telecom SDPs
Cost and complexity of establishing business
relationships
Lack of standardized management support the
hidden cost
Development environments too domain specific
APIs too telco centric
Few and rigid business models
Richness of API feature set very limited
Lack of governance, tooling and 3rd party
composition limits organic innovation
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New Requirements
Enable multiple flexible business
models (Business Model as a Service)
Provide an environment where cloud developers can
mash-up, make improvements and add to the library
Expose more and richer capabilities from network,
OSS/BSS and the cloud(s)
Define and expose a standard set of management
functions
Provide structured capability to expose services
across many developer communities
Expose the tools to enable end to end management
over the hybrid cloud
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Key Areas of Focus by Telcos

• Enabling a Richer Developer Experience
• Common Tools
• Richer Application Sets
• Effective usage of 3G, 4G/LTE network services
  for enhanced user experience.
• Managing end-to-end across
• Service Layer
• Cloud Resource Layer
• Network Infrastructure Layer
• Enabling Telco 3G, 4G/LTE capabilities to be
  combined with Applications for competitive
  advantage.

BSS/OSS/SDP as a Service (SaaS)
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Microsoft is a Global Service ProviderService
Delivery via Partners is a Core Strategy
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Simplified View of the GoalOne Framework for
CSP, IT/Enterprise, and Cloud
Telco 2.0 Developers (MSDN)
Consistent Development Environment
Attractive to Broad Developer Ecosystem
Service Broker, Lifecycle Management, Governance,
SOA Best Practices, Middleware, Web Services
Exposure of underlying components
Real-time Orchestration (fine grained
control) Coarse grained Exposure
Real-time Orchestration (fine grained
control) Coarse grained Exposure
Real-time Orchestration (fine grained
control) Coarse grained Exposure
BSS OSS
Network SDP Developer
Web 2.0 Developer
IT Pro Developer
Fine-grained Network Application
Resource Controls (Charging, Policy, etc.)
Fine-grained IT Application Resource
Controls (Charging, Policy, etc.)
Fine-grained Cloud Application
Resource Controls (Charging, Policy, etc.)
Network Gateways and Exposure
Gateways and Exposure
Gateways and Exposure
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The Use Case ofEnd-to-End Service Management
Great Developer Experience!
End-to-End Visibility
Management Interfaces
Management System(s) (BSS/OSS)
Service Delivery Broker
B2B Interfaces
Service Orders and Provisioning
Management System(s) (BSS/OSS)
Trouble Tickets / FM / PM / QoS / SLA
Charging / Billing / Settlement
CRM
Telecom Operator
Cloud/Service Operator
MPLS
BandwidthManager
LYNC

• Key Functions
• Developer Support Tools
• Service Lifecycle Management Metadata
• Wizards for SOA Best Practice
• Catalog Functions
• Runtime Operations

Application
XboxLive
Application
Network Logical Resources
Cloud Virtualized Resources
Great Customer Experience
Network Physical Resources
Network Virtualized Resources
Office 365 Premium with QoS
Functional Interfaces
Microsoft
Internet Backbone
Operator Core Network
Access Network
Microsoft Network / CDN
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Thank You