Doin' It Au Natural:

1
Doin' It Au Natural Natural Search Tools and
Tips Rebecca Kelley, Search Marketing Consultant,
SEOmoz.org rebecca_at_seomoz.org
2
Great Free Tool Xenu

• Free downloadable program
• Crawls any site you provide
• Analyzes site for broken links
• Provides title tags, outlinks, inlinks, server
  information

2
3
Xenu in Action
3
4
Xenu's Broken Link Report

• Broken links
• Redirected URLs
• Valid URLs you can submit to a search engine
• Valid HTML pages with titles
• Broken pages from local links
• Orphan files

4
5
Xenu Report Example
5
6
Great Free/Paid Tool SEOmoz's Rank Checker

• Checks rankings for URL keyword
• Supports Google, Yahoo! MSN, Ask
• Can search across foreign TLDs
• Can archive past rankings for comparison/analysis

6
7
Rank Checker in Action
7
8
Rank Checker Position Change
8
9
Rank Checker Archives
9
10
Natural Search Tip How to Deal with Duplicate
Content and Keyword Cannibalization
10
11
Ways to Check for Dupe Content

• Search for snippets of text within quotation
  marks and add filter0 at the end of the query
  string in the address bar
• example text siteexample.com
• copyscape.com's dupe content detector

11
12
If You Are Using Licensed Content (either yours
or theirs)

• Licenser Have licensees use meta name "robots"
  content"noindex, follow" in their pages' headers
• Licensee Embed content in iframes
• Licensee Leave product descriptions blank and
  let your users write product reviews

12
13
Dupe Content Within Your Site?

• 301 any duplicate pages to the canonical source
• Have dupe pages focus on unique, valuable
  variations of your main term
• Ensure that these pages link back to the
  original, canonical source for the singular term

13
14
Example Evo's Product Page
14
15
Thank You!
Rebecca Kelley, Search Marketing
Consultant SEOmoz.org rebecca_at_seomoz.org
15