Kickers Soccer Services

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Kickers Soccer Services

• Presented by
• Jim Fischer

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Executive Summary
Soccer is a sport that in the last 20 years
has experienced a marked growth in the number of
the people who play the game, especially at the
youth level. However in some areas, especially
around Philadelphia, this growth has been
hampered by the lack of available field space and
the volunteers to maintain what space is
available. Kickers Soccer Services was
formed to help address that issue. The five
owners of the company have over 150 years
experience involved in the game as players,
coaches, referees, league, and club
administrators. Our concept is that we are
experts in planning, marketing, and running
indoor and outdoor tournaments. Soccer
tournaments provide the biggest ROI for an
organization. To address the field space concern
we have obtained permits to public areas in and
around Philadelphia to host outdoor soccer events
and have agreements in place with many indoor
facilities to host events as well. Kickers also
offers field maintenance and lining services so
that organizations can focus on teaching and
coaching the players of today and tomorrow.
After all, soccer should be about the kids.
Our web site has links that detail each of our
services, and the pricing models for each one.
Upon receipt of your inquiry one of the owners
will contact you to discuss specifics. We can
tailor our services to your needs.
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Business Description

• Industry
• Soccer tournament and field organization.
• Mission Statement
• Our goal is to provide soccer teams and
  organizations in the Philadelphia and surrounding
  area a low cost, stress free option to organize
  tournaments, leagues, and fields. The owners
  will use their combined experience of over 150
  years in the game to make your event as
  profitable as possible. By investing that profit
  in the organization you can give the players a
  competitive advantage on the field.
• Customer Needs
• Stress free way to raise funds for their
  organization/team
• Creation and development of fields
• Maintenance of fields
• Products and Services
• League scheduling
• Tournament organization and scheduling
• Field development
• Field maintenance
• Equipment negotiation services

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Market Analysis

• Customer Base
• Local soccer organizations/teams.
• Target Markets
• Philadelphia Area soccer teams and organizations
  that have a need to raise funds.
• Soccer teams and organizations that have a need
  for field maintenance (setting up and lining) on
  a periodic basis.
• Projected Growth
• Growth of about 5 is anticipated the first year.
• Second and Third year growth is anticipated to be
  10 per year.

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Competitor Analysis

• Who is the competition?
• The main competition to Kickers would be the
  Mid-Atlantic Premier Soccer (MAPS). MAPS runs
  invitational and college showcase soccer
  tournaments throughout the Northeast United
  States.
• Competition strengths
• Very well organized and successful.
• Well know for Premier soccer tournaments that
  attract college coaches to watch potential
  recruits.
• Competition Weaknesses
• Only geared to the premier soccer
  player/organizations. Does not focus on the mid
  to entry level player/team.
• Only focuses on tournaments, does not offer any
  other type of service.
• Does not control facilities where events are
  held.
• Unique service offerings
• Kickers will use their expertise and knowledge
  to organize your event.
• Our competitive advantage
• Our competitive advantage is that we focus
  primarily on the average soccer player of local
  organizations. Our owners have over a combined
  150 years experience in the playing, coaching,
  referring, and administration of leagues and
  organizations in the Philadelphia area.

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Operations

• Product Delivery
• We will come to your location to maintain fields
  or run the tournament for a team/organization.
• Customer Service
• Pre-event meeting, coordination.
• E-mail support
• Office phone
• Management Team
• Founder and President Jim Fischer
• CEO is Tom Coordinator
• VP of Marketing is Michael Director
• VP of Operations is Susie Sunshine
• Legal Counsel is Ed Eagle
• Web site Hosting and Development
• All aspects of the Kickers Soccer Services Web
  site will be handled by Jim Fischer

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Financials

• Required Financing for Start Up
• Each of the Five members of the Management Team
  contributed equally to the 100,000 investment
  for the start up. Breakdown is as follows
• 7,000 for technology (computers, software, web
  hosting)
• 3,000 annual cost for storage facilities
• 5,000 for field maintenance supplies
• 5,000 for office supplies.
• 50,000 for first year salary projections
• 30,000 set aside for future use.
• Financing Providing
• Kickers Soccer Services has obtained a 100,000
  Line of credit through Beneficial Bank.
• Profitability
• A small profit of about 5 is expected in the
  first year. Projections for years two and three
  are 10 - 15 each year.
• All profits for the first two years will be
  reinvested into the company.