APPLICATIONS OF REINFORCEMENT THEORY

1
APPLICATIONS OF REINFORCEMENT THEORY

• Pay for Performance or Knowledge (Merit Pay)
• Organizational Behavior Modification (OB MOD)
• Specific, desired, individual behaviors reinforced

2
The Learning Organization

• The knowledge needed by organizations is
  increasing
• Acquired knowledge needs to be managed (preserved
  and communicated)
• Everyone participates (often in teams) in
  identifying and solving problems
• There is open-book management of information
• Training is extensive, frequent

3
Chapter 4

• Workplace Emotions, Attitudes and Stress
• Emotions are a component of Attitudes
• Extreme emotions can lead to Stress.

4
Emotional Intelligence

• Author Daniel Goleman says incompetence in
  management occurs more often from lack of EQ than
  lack of IQ.

5
(No Transcript)
6
Attitudes The ABC Model

• Affect
• Feelings for an object
• Behavioral Intentions
• How one would like to act toward it
• Cognition
• Beliefs about it

7
Attitude Change Techniques

• Persuasion
• Cognition -gt Behavior
• Conditioning
• Affect -gt Cognition -gt Behavior
• Cognitive Dissonance Production
• Behavior -gt Cognition-gt Affect
• (Based on the assumption that people are
  motivated to protect their self-concepts. This
  requires a perceived consistency among the three
  components.)

8
Cognitive Dissonance

• Students participate in boring task
• Paid (1 or 20) to tell others task is
  worthwhile
• Students rate their actual feelings
• Which group actually viewed task as more
  worthwhile?

9
Attitudes Job Satisfaction

• Percent Satisfied
• Switzerland-- 82
• Canada ------- 73
• U.S. ------------ 65
• Japan --------- 44
• (Many other countries gt U.S.)

10
Job Satisfaction and Age

• Job Satisfaction - Increases with age