E-business

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Sisteme integrate pentru -business Mobile
marketing
Razvan Daniel Zota Catedra de Informatica
Economica ASE Bucuresti zota_at_ase.ro http//zota.as
e.ro/eb
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Solu?ii de mobile marketing
1. Huzzah Media Managing multiple mobile
marketing campaigns? Huzzah Media is an
all-in-one mobile marketing solution specifically
designed to help small businesses connect with
mobile customers through various mobile channels.
Its suite of mobile marketing services includes
Huzzah Apps, a do-it-yourself mobile app maker
Huzzah Loyal, which brings loyalty programs to
mobile devices Huzzah Mobile Ads for purchasing
advertisements on apps, searches and other mobile
properties and Text Marketing to send offers and
notifications to customers via text message. All
of this can be done in one centralized hub,
making it easier to streamline and manage
campaigns.
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Solu?ii de mobile marketing
2. Mogreet Express The easiest and most popular
way to reach customers on their mobile phones is
by texting them. Text message marketing
serviceMogreet Express aims to make texting
customers a breeze by automating campaigns.
First, choose a keyword that represents your
business. Combined with an assigned short code,
customers will use this keyword to join your
text-messaging list for example, by texting
"JOESPIZZA" to 585858. The autoreply feature then
lets you send a welcome message or a thank-you
offer the moment customers join the list, while
the scheduling feature lets you automatically
send future text messages. You can also track
your success with real-time analytics that
monitor campaign performance, subscriber counts,
sent messages and more.
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Solu?ii de mobile marketing
3. ScanLife Another popular form of mobile
marketing is using mobile devices to find out
more information about a product simply by
scanning a bar code or quick-response (QR)
code.  ScanLife's Mobile Engagement Platform goes
the extra mile by letting customers scan
everything from UPC and QR codes to NFC, images,
print ads and even actual objects. After
scanning, customers are taken directly to
websites, videos and other interactive sources.
Such technology was once only available to large
companies with generous marketing budgets, but
ScanLife gives small businesses access to the
same high-tech consumer mobile engagement
solution on a small business budget.
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Solu?ii de mobile marketing
4. Convertro Figuring out marketing budgets and
gauging returns on investment (ROI) can be
challenging for small businesses, particularly
when it comes to mobile marketing. Convertro elimi
nates the guesswork by delivering key insights
into mobile ad performance, allowing small
business owners to make well-informed mobile
marketing decisions. This platform can track all
mobile elements on the path to purchase by
creating customer profiles, no matter what
devices they use to engage with your business.
For example, if a prospective customer sees a
mobile ad on his or her tablet, sees an ad for
the same product on her smartphone two days later
and then finally makes the purchase on his or her
laptop, Convertro's cross-device attribution
technology accurately determines the impact of
the mobile activities toward the final purchase.
If small business owners have this information,
they can make data-driven decisions on how to
shift their ad spending toward the most efficient
and profitable channels with the greatest ROI.
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Solu?ii de mobile marketing
5. Outspoken Are videos more your thing?
Formerly payvia, Outspoken is a different kind of
mobile marketing platform. In addition to plain
text messages, Outspoken lets businesses send
high-quality multimedia messages to boost
engagement during mobile marketing campaigns. Its
video transcoding service, called Brilliant, aims
to deliver the highest visual and audio quality
across different devices and carriers. This way,
customers always have the best possible
experience, whether they are using an iPhone,
Android or Windows device on ATT, Verizon,
T-Mobile or other services.
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Solu?ii de mobile marketing
6. SUMOTEXT Sometimes, what small business
owners need is a comprehensive mobile marketing
solution. SUMOTEXT is a mobile relationship
management platform that offers a wide range of
mobile marketing solutions. These include mobile
coupons, mobile loyalty programs,mobile wallets,
mobile alerts and mobile giving (for donations).
SUMOTEXT offers four flexible service options
based on your business's needs self-service for
do-it-yourself campaigns managed services,
including dedicated training, execution and
support hybrid services that combine an account
manager and in-house execution and API for
advanced users.
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Solu?ii de mobile marketing
7. MobSav Who doesn't love a great deal? Combine
online coupons with GPS, and you've got MobSav, a
mobile app that lets businesses reach, attract
and offer discounts to local customers. They
could be down the street, around the corner or
already in your store, and a simple alert or app
check will reveal special discounts that could
potentially lead to a purchase. All customers
have to do is show their device to take advantage
of their discounts. Additional features include
bar-code coupons, unlimited ads to local
customers, and reporting tools. MobSav is used by
thousands of customers, making it an excellent
addition to existing or future marketing
campaigns.
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Solu?ii de mobile marketing
8. Thumbvista Mobile marketing is all about
sending texts and alerts at the right time and
place. Thumbvista, a mobile marketing company
that specializes in geofencing and location-based
messaging, can help. After customers opt in to
receive text messages, Thumbvista lets businesses
collect specific demographic information and use
it as filters to better target consumers for
instance, by gender, age and location. Then,
Thumbvista's geofencing technology lets users set
up a "geofence" around the target perimeter
using buildings, blocks, miles and other
locations to trigger where, when and to which
customers alerts and text messages should be
sent. By letting small businesses tailor their
mobile marketing campaigns, Thumbvista lets them
create more effective and relevant messages while
providing ultimate control over marketing spends
and ROI.
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Solu?ii de mobile marketing
9. Foursquare The beauty of mobile marketing is
that customers can also do the work for
you. Foursquare, a mobile app that connects
people to businesses, engages customers by
allowing them to check in, recommend and create
conversations about local businesses they visit.
Categories include food and coffee, shopping, the
arts, nightlife, outdoor activities and more. The
app also connects to Facebook for an even wider
net of potential and repeat customers. Foursquare
has more than 45 million users and 1.5 million
registered businesses. 
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Solu?ii de mobile marketing
10. MailChimp Is email marketing part of your
marketing strategy? With the majority of mobile
users now checking their inboxes on smartphones
and tablets, it's more important than ever to
make sure customers can view emails the way they
were intended. Email marketing service MailChimp o
ffers mobile-friendly email templates that make
emails look good on any device. Users can choose
from professionally designed templates or create
their own. Spare customers from emails that
aren't formatted correctly for their device, and
put the focus on your message instead.
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Solu?ii de mobile marketing

• 11. Mobile Mixed
• Don't know where to start with mobile marketing?
  Try Mobile Mixed, an online resource packed with
  useful tools for businesses wishing to go mobile.
  There, you'll find a collection of informative
  articles, podcasts, interviews and videos, as
  well as a variety of mobile marketing tools.
  Mobile Mixed also offers mobile marketing
  coaching, strategy plans, workshops and other
  services. Those who like to learn by doing can
  also check out "The SMS Marketing Handbook," a
  step-by-step guide to help businesses get started
  with mobile marketing.