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WESTCON GROUP

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Title: WESTCON GROUP


1
(No Transcript)
2
Welcome - Today's agenda
  • 1100 AM 1115 AM Comstor Overview David
    Ambrose
  • 1115 AM 1215 PM Guest Speaker
  • John Hertel
  • President, Exceleration Business Performance
  • 1215 AM 1245 PM David Ambrose, Comstor
  • 1245 PM 130 PM Lunch
  • Room Citrus Piazza
  • 140 PM 230 PM John Persico, RSA Security
  • 230 PM 300 PM Burns Cleland, e-Watch
  • 300 PM 315 PM Break
  • 320 PM 415 PM Rich Taylor, Cisco Systems

3
Layered Security Optimized
  • Training Program formulated around the LSO guide
    in your information packet
  • Selling to the CxO
  • Vertical Messaging
  • The Business Value Model
  • Communicating security to non-technical decision
    makers
  • Competitive Messaging/Positioning
  • Building the Solution (The Products)
  • Cisco Systems
  • RSA
  • EWatch
  • Quantifying the value (ROI)

4
Layered Security Optimized
  • What is Layered Security?
  • Layered Approach to selling complete security
    solutions incorporating complementary products
    with Cisco security solutions.
  • Ensuring that all exposed areas of the network
    are protected
  • Perimeter, Authentication, etc
  • Comstors first launch of Layered Security
  • Product-focused
  • Technical training program and tools
  • One of the most successful program initiatives
  • Now - Layered Security Optimized expands the
    program with a focus on the selling aspects of
    security to the CXO.

5
Layered Security Optimized
  • New tools for the Business Decision Maker
  • The Comstor Guide to Selling Layered Security
    Solutions
  • New Layered Security Model for Business
    Decision-makers
  • Secure Wireless ROI Calculators
  • Smarter Edge Technology Calculator
  • Health Tech Edge Technology Calculator
  • The Comstor Sales Guide to Layered Security
    Solutions
  • Selling to the CXO
  • Quantify the ROI and sell Risk
  • Translate vertical trends into product messages
  • Sell horizontal security needs

www.comstor.com/layeredsecurity
6
Secure Wireless for Healthcare and Education
  • Interested in entering the these spaces?
  • White Paper
  • Need tools to grow your existing Healthcare and
    Education practice?
  • ROI Tool
  • Resources
  • Comstor Website
  • Solution Demo

www.comstor.com/wireless
7
Corporate Overview
  • Worlds largest convergence networking only
    channel provider
  • Vendor-focused distribution strategy
  • Industry leader of branded, value-added services
    and support programs
  • Comstor locations in Chantilly, Va and
    Broomfield, Co.
  • Presence on every continent with 1,200 people
    strong

8
Complementary Products
  • Security
  • e-Watch
  • Enterasys
  • netForensics
  • Radware
  • RSA Security
  • Tripwire
  • Wireless
  • Enterasys
  • LightPointe
  • Motorola
  • Proxim
  • ReefEdge
  • SpectraLink
  • Network Support
  • ADTRAN
  • APC
  • Avaya
  • Enterasys
  • NSI Software
  • Packeteer
  • PowerDsine
  • Symbol
  • Tripp Lite
  • IP Telephony
  • 3Com
  • ADTech
  • Avaya
  • GN NetCom
  • SpectraLink
  • Storage
  • LeftHand Networks

9
Business Intelligence and Support
  • Vertical MarketsProfit-producing vertical market
    support in government, education and healthcare
  • TrainingBranded, vital training programs in more
    formats than any other distributor
  • Marketing ServicesCustomer marketing services
    for awareness and lead generation

10
Customer Marketing Services
  • Full-service production and consulting
    capabilities that can augment customers
    services, or serve as primary support. We can be
    involved as little or as much as they like - the
    choice is theirs!
  • New technologies
  • web site design
  • banner advertising
  • mini-web promotions
  • online lead generation and survey forms
  • Traditional media
  • direct mail
  • print advertising
  • corporate literature
  • Additional services
  • teleconferences
  • telemarketing and more...
  • multi-media promotions and displays
  • email messaging
  • presentation templates
  • promotional and corporate
  • merchandise
  • public relations

11
Comstors Sales Organization
  • Professional sales team
  • Organization exclusively focus is on Cisco and
    Cisco complementary vendors
  • Organizational structure maps to Ciscos channel
    teams
  • Comstor sales and sales support reps hold the
    following
  • Cisco Product Solutions Essentials Certification
    (CSE)
  • Enterprise Sales Expert Certification
  • AVVID Sales Expert Certification
  • Security Sales Expert Certification
  • Cisco Service Expert Program
  • No Requirement for a 1-800 Tech Support Number!

12
Logistical Strengths
  • Staging
  • Same day integration, testing and shipping
  • Identifies problems and reduces RMAs
  • Saves on shipping costs
  • Inventory Management
  • Project-oriented, guaranteed inventory
    availability
  • Build and hold - Provides complete integration
    and immediate availability
  • Reseller-owned inventory stocking, tracking and
    handling
  • Private Labeling
  • Asset Tagging
  • Resellers logo on packing slips/blind
    drop-shipments
  • Custom Bundling Solutions
  • Bundling multiple products and services under a
    single SKU
  • Streamlines ordering and fulfillment process

13
Enhancing Business with Professional Services
  • Staging-Integration
  • Phone support
  • On-site/remote Installation
  • Install Guides
  • Contract support programs
  • Value-added services such as
  • automatic contract renewal services
  • Network design
  • Certification training and course development

14
Thank You
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