Strategy, Strategy Strategy

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Strategy, Strategy StrategyHang on, here we go!
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I was in a warm bed and suddenly Im part of a
planWoody Allen in Shadows and Fog
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Ten schools 91(Mintzbergs view!)

• Prescriptive, normative
• How strategies should be formulated
• The Design school
• informal design
• originated in the 1960s
• basis for the following two
• The Planning school
• systematic process of formal planning
• originated in the 1970s
• The Positioning school
• selection of strategic positions
• originated in the 1980s

• Descriptive
• How strategies do get made
• The Entrepreneurial school
• creation of vision by leaders
• The Cognitive school
• enter into the strategists mind
• The Learning school
• strategies must emerge in small steps
• The Power school
• a process of negotiations
• The Cultural school
• strategy rooted in the culture of an organization
• The Environmental school
• strategy is a reactive process to the firms
  external context

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And then there is 10

• The Configurational School
• combines all above!

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Here is another approach

• Courtesy
• BrännbackNäsi

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A Cognitive Perspective of Strategy

• Six perspectives which can exist separately or
  jointly
• Strategy is an integrated decision-making model
  of the firm can be very simple or extremely
  complex!
• Strategy enforces the long-term mission of the
  firm
• Strategy determines the competitive scope of the
  firm
• Strategy is the operationalisation of the SWOT-
  analysis
• Strategy provides a system of structures for
  corporate, SBU, and functional leadership
• Strategy provides an interactive model between
  the firm and its shareholders and stakeholders

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Strategy as a set of techniques

• Portfolio planning, agenda, benchmarking,
  outsourcing, lean and agile management, total
  quality management, business process
  reengineering, competence-based competition,
  Malcolm Baldrige, quick ratios, customer
  relationship management, SBU-thinking, key or
  critical success factors, fortify-and-defend
  strategies, joint ventures, strategic alliances,
  networking, and balanced scorecard
• How-to tools as opposed to what-to-do

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Logic Concepts in Strategic Thinking
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Norm Humane

• Norm
• Seek to prescribe what firms ought to do, what is
  accepted, important, and relevant.
• planning concepts
• systematic approach to express where the firm
  ought to be in the future and what it ought to do
  to achieve the set of goals.
• evolved in the 1960s and 1970s
• widely popular and are still.
• have been used the most by business

• Humane
• Addressed issues like leadership
• what is good leadership
• what kind of charactersitics a good leader should
  possess
• describing the cultures existing in companies
• managerial work

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Logic concepts (LC)

• Embrace the idea of understanding
• The notion of intentional strategy
• requires some shared beliefs, values, norms, and
  objectives
• Several levels and dimensions
• Implicit expressions of logic
• business idea (Normann, 1975)
• business definition (Abell, 1980)
• value chain (Porter, 1985)
• activity system (Porter, 1996)
• Explicit
• logics of action (Karpik, 1981)
• dominant logic (Prahalad and Bettis, 1986, von
  Krogh and Roos, 1996)
• strategy logic (Näsi et al, 1996)

• Macro and Micro level LC
• Macro
• Industry Recipe (Grinyer and Spender, 1979)
• Industry Wisdom (Hellgren and Melin, 1993)
• Micro
• Company paradigm (Spender, 1980, Johnson and
  Scholes, 1988)
• Strategic way of thinking

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The Reality in Logic Concpets in Strategic
Thinking
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Three layers of ST stakeholders
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The tension in strategy-making
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Just What is Strategy?!!Write a Key Learning
note of Logic Concepts in Strategic Thinking and
of Strategy as Simulacra Max. 5 pages

• Turn in No later than Feb 15
• They will help you on the path of your long paper
  but also in the workshops