Campus

1
Campus Young Adult Engagement Overview
2
Campus Young Adult Engagement

• Goals
• Help young adults (ages 18-24 years old) advance
  the common good on campus and in their
  communities
• Help young adults grow as leaders
• Develop an authentic, lasting relationship
  between young adults and the United Way movement

3
Advancing the Common Good by Focusing on
Education, Income and Health
Promoting Financial Stability Independence
Helping Children Youth Achieve Their Potential
Improving Peoples Health
Community Involvement
Resource Generation
Partnerships
2-1-1
Donor Relationships
Community Investment
Public Policy
4
Campus Young Adult Engagement

• Todays college and university students
• Represent a significant population of young
  adults in the USA
• Succeed as volunteers and fundraisers, but can do
  even more with United Way help
• Benefit from quality experiences volunteering,
  fundraising and with other pro-social activity
• Differ from previous cohorts in important ways

5
Campus Young Adult Engagement

• Population on campuses
• In 2005 there were over 29 million 18-24 year
  olds.
• There were about 14 million undergraduate
  students in 2005.
• Almost 46 of all 18-24 year olds had completed
  or were currently enrolled in higher education
  during 2006.

US Census Bureau, www.census.gov, 2007.
6
Campus Young Adult Engagement

• Students are successful volunteers and
  fundraisers
• In 2005, they volunteered approximately 132
  million hours1
• They raised millions of dollars in 2006-2007
• Penn State Dance Marathon raised over 5 million
• FSU Relay for Life raised over 135,000
• Existing resources on campus support their
  efforts
• infrastructure, advising, funding, etc.
• United Way can add community expertise and an
  impact perspective to their work

• 1 Corporation for National and Community Service,
  College Students Helping America, 2006.
• 2 Independent Sector, Value of Volunteer Time,
  independentsector.org, 2007.

7
Campus Young Adult Engagement

• Positive effects on young adults
• On-campus volunteerism helps develop leadership,
  work skills, connection to community, pro-social
  attitudes, and more.1
• Students who volunteer are more likely to give to
  charities and continue volunteering later in
  life.2
• Increasing the effect
• Offer opportunities to reduce the activation gap
  between young adults desire to be involved and
  their actual involvement levels.

• 1 Astin, Sax, and Avalos, Long-term effects of
  volunteerism during the undergraduate years,
  1999.
• 2 Independent Sector, Giving and Volunteering in
  the United States, www.independentsector.org,
  2007.

8
Campus Young Adult Engagement

• Young adults in todays world
• Communicate in new and fast-paced ways, and they
  have more access to more outlets for their
  pro-social activity than ever before
• Are less aware of United Way, but agree more with
  United Ways key principles than other cohorts
• Are connecting with other major nonprofits
  through campus programs (Red Cross has more than
  110 chapters Habitat for Humanity even more)

9
Campus Young Adult Engagement

• Community Impact
• Generate time, talent, and resources for impact
  agenda help youth achieve their potential
• Branding and Marketing
• Expanded presence for United Way and partners on
  campuses and with a new market
• Resource Development
• Short and long-term opportunities to engage
  students, campus, and community supporters
• Talent Management
• Connection to United Way and partners as place
  for internships and employment

10
Campus Young Adult Engagement

• Approaches to connecting with young people
• Inspire and be inspired by young adults
• Engage young adults in community work in
  meaningful ways
• Empower young adults to continue their engagement
• Along the way, United Way and partners will
  better understand, connect with, and support Gen Y

11
Campus Young Adult Engagement

• United Way Students in Action Pilot Project
• Student-led community change organization on
  campus
• Advised by local United Way and campus host
• Educating, advocating, volunteering and
  fundraising
• Special projects such as 10,000 Hours, ASB, and
  Trash to Treasure
• Alumni network for long-term connections

12
United Way 10,000 Hours Show
13
United Way Students in ActionTrash to Treasures

• What it is
• An end of the year collection of unwanted goods
  from college students
• Goods are sold at minimal cost to community
  members
• Penn State University T2T 2007
• 6th PSU Trash to Treasure
• 66 tons of items donated
• 49,001 raised for Centre County United Way

14
United Way Alternative Spring Break

• Engages young people ages 18-24 from campuses and
  the work place in United Ways hurricane recovery
  work
• In 2007, 320 young people participated
• ¼ of participants became involved through their
  local UW
• NCL employees participated
• ASB 2007 generated 27,059.5 volunteer hours which
  credited 496,541.83 of Louisianas cost share to
  FEMA.
• 84 of participants said they were more likely to
  volunteer in the future post-ASB

15
United Way Alternative Spring Break

• ASB Media
• On MTVs Amazing Break
• 213 broadcast stories, 29 print articles, and 20
  online features
• 315,000 Earned media value of UWAs video news
  release
• 8 increase on UWs website
• 14,000 visitors to the ASB Blog

16
Campus Young Adult Engagement
Advancing the common good now and into the future