The Future is a Monstrous

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The Future is a Monstrous Marvelous MASHuP !
Wayne Hodgins

• Want to join?

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wayne.hodgins_at_autodesk.com
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President Co-Founder Learnativity.org
Chair, IEEE Learning Technology Standards
Committee Learning Object Metadata
Strategic Futurist
Strategic Advisor
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www.creativecommons.org
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Grand Vision

• In a word? PERSONALIZATION
• (Or if you insist on a prefix call it..)
• meLearning!
• Personalized Learning Experiences for every
  person every day
• all 6.4 billion of us -- every day!!
• Just for me and just right
• Time, place, amount, device, medium, way
• On demand, adaptive
• Markets of one Billions of Markets
• Learning in ALL forms
• Formal AND informal
• not just online, on computer, on screen, etc, but
  everywhere, every time
• Capitalizing on EVERY Teachable Moment

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Maybe Goldilocks had it right all along? The
ideal is just right.
UP

• Just the right CONTENT, to
• Just the right PERSON, with
• Just the right PARTNERS, at
• Just the right TIME, on
• Just the right DEVICE, in
• Just the right CONTEXT, and
• Just the right WAY

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Mashups?

• A mash up is a website or web application that
  seamlessly combines content from more than one
  source into an integrated experience.
• Content used in mashups is typically sourced from
  a third party via a public interface or API.
  Other methods of sourcing content for mashups
  include Web feeds (e.g. RSS or Atom) and
  JavaScript.
• The etymology of this term almost certainly
  derives from its similar use in pop music.
• Many people are experimenting with mashups using
  eBay, Amazon, Google, Windows Live, and Yahoos
  APIs.
• Source http//en.wikipedia.org/wiki/Mashup

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Mash up Quotes

• Nowadays, there's a lot of talk about Web 2.0,
  web mashups, Ajax, etc., which in my mind are all
  facets of the same phenomenon that information
  and presentation are being separated in ways that
  allow for novel forms of reuse." Sho Kuwamoto
• "We know we don't have a corner on creativity.
  There are creative people all around the world,
  hundreds of millions of them, and they are going
  to think of things to do with our basic platform
  that we didn't think of. So the mash up stuff is
  a wonderful way of allowing people to find new
  ways of applying the basic infrastructures we're
  propagating. This will turn out to be a major
  source of ideas for applying Google-based
  technology to a variety of applications." Vint
  Cerf

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Thats SOOOooooo yesterday Dad!

• Waynes definition
• A mash up is a unique assembly of bits pieces
  from more than one source into a single
  integrated whole.
• Mashups are for EVERYTHING!
• Music
• Content
• Wiki, blogs
• Searching/finding
• Tag Clouds
• Events
• Competencies, people
• What else can YOU think of?

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ELF eLearning Framework
http//www.elframework.org/framework/
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Tag Clouds (example from Flickr)
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Zoom Clouds
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Class Schedule Register Sponsors Hotel Info   Logistics/Schedule Register Who's Coming Discussion Ideas Sponsors Hotel Information  
    Home     About Mash up Camp     Mash up
University     Blog                  Important
Notice Although registration for Mash up Camp
is closed (we've reached the maximum capacity for
the venue), we're still adding people to the
waiting list. To add yourself to the waiting
list, go to the Camp registration page.   The
first Mash up Camp at the Computer History Museum
in Mountain View, CA. Left Ward Cunningham leads
a discussion Middle Attendees get ready to
propose sessions Right Lawrence Lessig leads a
discussion about Creative Commons   Moderately
useful blurb on unconferences   Inserted from
lthttp//mashupcamp.com/gt
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Pandora and the Music Genome Project
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Long Tail

• The future of business is selling less for more
• The economics of abundance
• Creative squandering
• Dont do one thing do it all
• Dont store some store it all
• dont sell one piece of content, sell it all
• Market of one is the biggest of all?
• The getting small of business
• Combine enough non hits on the Long Tail and
  you've got a market bigger than the hits!
• "The biggest money is in the smallest sales.
• Barnes Noble carries 130,000 books
• More than half Amazon sales from OUTSIDE top
  130,000
• The market for books not sold in the bookstore is
  larger than those that are!
• Google makes most of its money from small
  advertisers
• eBay the same
• Children today will grow up never knowing the
  meaning of out of print
• BUT, that isnt why WE care about the Long
  Tail.

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Scarcity
Abundance
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Anatomy of the Long Tail
Courtesy Wired magazine
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Courtesy Wired magazine
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Web 2.0

• Over Hyped Under Estimated

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Web 2.0
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Web 2.0 Over hyped, under estimated

• Defining characteristic is active participation
  and involvement of the user.
• Always was the vision, finally getting to it now
• 3 main components
• RIA Rich Internet Applications
• Eg Flash, Ajax
• Bringing the desktop to the browser
• SOA Service Oriented Architectures
• Feeds, RSS, web services
• Social Web
• Mass contribution (metadata, content, feedback)

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Web 2.0

• Defining characteristic is active participation
  and involvement of the user.
• Always was the vision, finally getting to it now
• 3 main components
• RIA Rich Internet Applications
• Eg Flash, Ajax
• Bringing the desktop to the browser
• SOA Service Oriented Architectures
• Feeds, RSS, web services
• Social Web
• Mass contribution (metadata, content, feedback)

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C-ing the Future

• Connected,
• Collaborative
• Conversational

? MASHUPS
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Waynes 3 Cs for Web 2.0

• CONNECTIONS
• With people
• With things
• With code
• COLLABORATION
• With others
• With content
• With code
• CONVERSATIONS
• More than just communication
• Unexpected consequences and emergent behaviors

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Wiki Watch

• Collaborative and community editing and authoring
• Authoritative?
• Wikiality!!
• New form of information organization
• Dynamic contextual assemblies
• Relationships
• information cloud
• Metadata driven

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Web 2.0 worth checking out

• Digg
• MySpace
• Technorati
• Wikipedia
• Wetpaint
• YouTube
• Pandora
• Mashup.com

• Wikicalc
• Writely
• Del.ico.us
• Flickr
• Pandora
• Music Genome

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Parting Thoughts

• Think about inverting the norms
• Producers become consumers
• Consumers become Producers
• Turning customers into employees (eg content
  contributors)
• Employees as customers (using your own)
• Serious Play how are YOU learning?
• Reading or listening NOT ENOUGH!
• Largely experiential now
• Try out some of the previous list
• Develop skill of UNLEARNING
• Switch your watch hand
• No directories!

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Thank You!
For Questions Comments please
contact wayne.hodgins_at_autodesk.com And as of
next week www.autodesk.com/waynehodgins