A SPEAKER

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A SPEAKERS GUIDEBOOK4TH EDITIONCHAPTER 14

• Developing the Introduction

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Writing the Introduction

• After the body of the working outline is
  finished, the writing of the introduction can
  begin.
• Do not leave the introduction to the last minute
  planning ahead always improves speech delivery.

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Functions of the Introduction

• Grabs the audiences attention
• Prepares the audience to listen
• Introduces the topic
• Previews the main points
• Makes the topic relevant to the audience
• Motivates the audience to accept your goals

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Question

• What is the first step of the introduction?
• A. Prepare the audience to listen
• B. Preview main points
• C. Gain the audiences attention
• D. Introduce the speech topic
• E. Introduce the speaker

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Order of the Introduction

• Introduction
• Attention-Getting Material
• Relationship Builder
• Preview (Thesis restated)
• (Transition Lets begin by discussing the first
  main idea).

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Ways to Gain Attention

• Use a compelling quotation
• Tell an engaging story
• Pose a question
• Shock the audience with a statistic
• Use humor by telling a joke
• Refer to the occasion
• Establish common ground

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Creating Relevance

• A good introduction demonstrates why your
  listeners should care about your topic, how it
  affects their daily life, or how your topic is
  consistent with their beliefs and values.

RELATE IT Brainstorm with your class partner to
determine how your topic can relate to your
audience.
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Establish Your Credibility as a Speaker

• Relate the topic to yourself by sharing your
  personal interest or experience with the
  audience.
• Make a simple statement about why you are
  qualified to speak on this topic.
• Other ethical appeals are especially important in
  persuasive speeches.

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Preview Your Main Points

• The last part of your introduction should preview
  your main points in your thesis statement.
• Introductory previews are straightforward simply
  tell your audience what your main points are and
  in what order you will address them in the body
  section.

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Guidelines for Preparing the Introduction

• Complete the body section of the speech.
• Look through your research for material you can
  use as the attention-getter in your introduction.
• Keep the introduction brief. The general rule is
  no more than 15 of the time allotted for the
  entire speech.
• Time your introduction when practicing.
• Revise the introduction until you get it right.

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Question

• If your required speech time limit is 5 minutes,
  approximately how long should your introduction
  be?
• A. 0-15 seconds
• B. 15-30 seconds
• C. 30-45 seconds
• D. 45-90 seconds
• E. 90-120 seconds

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Chapter 14 Key Terms for Review

• anecdote
• rhetorical question
• ethical appeal