??e??a ??a??p???s?? ?e?at??

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• ??e??a ??a??p???s?? ?e?at?? ?p?d?s?
  ?e??d??e??? ?tt????

Ge???? S????e?s? ???s?? ?e??d???? ?tt???? 16
??eµß???? 2010


Dr. ???? ?????, ISHC
2
??e??a ??a??p???s?? ?e?at??
3
???t??e??? ??e??a ?????st??

• ?e???d?? ??????? Sept?µß???? 2010
• ????d?? ???t?µat??????
• ??µ???af??? St???e?a
• St???e?a ??a ?ap??e?
• St???e?a ??a ??ast????t?te?
• ????????s? ?µpe?????
• ?e??µa 1,700 e??t?µat?????a, s?????? ap? Le
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• ... ap? ?e??d??e?a µ??? t?? ???-?
• ... ?at??????? 2 ??? 5

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S??p?? ?a??d???
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?e p??? t??p? ???ate t?? ???t?s? sa?
34 ???t?s? online
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???sßas?
?a??, ?.?. 39.13
87 ?????? p??sßas? st?? ????a
84 ?????? p??sßas? st? ?e??d??e??
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?? ???e? t?? ????a ???ad??? ?

• ? ?st???a t??
• ? ????p???
• ?? a??a????????? ?????
• ????t?sµ??
• ???se??
• Fa??t?
• Nightlife / ??as??das?
• ????a
• ???a?a ?????
• ?tµ?sfa??a
• ?????? ???sßas?

• ?p?s??
• ?tµ?sfa????? ?????s?
• ????
• ???µa
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?ap??e?
gt 178.85 ?µe??s???
?????e?a pa?aµ???? 3,75 ?µ??e?
Ta ????sete st? ae??d??µ?? - 52 ??? - 33 ?a?
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Sightseeing
23 walking tour 22 city bus tour
11
?p??e??
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???sßas? ap? ?e?/µ??
?e??d??µ?? - ??µ???
??a???? - ??as??das?
S?µpe??f??? ????a???
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S?µata ?????f???s?
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?sf??e?a st?? ????
??ate?e?, ?e??d??µ?a
?tµ?sfa????? ??pa?s?
?????pa?s?
??µ?s?a ?a?a???t?ta
2009 7.3
2008 7.2
2010 7.5
S??????? ????????s?
12
?p??e?? 2010 - 2009
????t?sµ??
???sßas? ap? ?e?/µ??
?e??d??µ?? - ??µ???
??a???? - ??as??das?
S?µpe??f??? ????a???
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S?µata ?????f???s?
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?sf??e?a st?? ????
??ate?e?, ?e??d??µ?a
?tµ?sfa????? ??pa?s?
?????pa?s?
??µ?s?a ?a?a???t?ta
2009 7.3
2010 7.5
2009
S??????? ????????s?
13
?p??e??
?a?? ?e??d??e?? Bar / Café ?st?at???a ?atast?µ
ata
???atast?se?? Value for money
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Ta ?a????ete st?? ????a ? / ?a? ?a t?? s?st?sete
se t??t???
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??af???p???se??
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?ap??? a?? ?at?????a
S??????? ?ap???
?µe??s?a ?ap???
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????????s? ?e??d??e??? ?at? ?at?????a
S???????????????s? 7.5
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Ge???? ????????s? S?stas?
Ta s?st??ate t?? ????a
Ge???? ????????s?
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???e? d?af???p???se?? a?? ?at?????a
20
Business / pleasure
????t?sµ??
???atast?se?? ?e??d??e???
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???atast?se?? ?st?at?????
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S?µpe??f??? ????a???
?e??d??e?a - value for money
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?st?at???a - value for money
Bar / café value for money
S?µata ?????f???s?
?atast?µata - value for money
?a??

• S??????? ????????s?
• Business 7.2
• Pleasure 7,5

????/??e? ??a ??d???se??
????a, ???s???
?sf??e?a
?a?? value for money
??ate?e?, ?e??d??µ?a
?tµ?sfa????? ??pa?s?
?????pa?s?
??µ?s?a ?a?a???t?ta
21
????p? / ?. ?µe????

• ????p? ?. ?µe????
• S??p?? ?a??d??? a?a???? 58 85
• ?? Internet ?? p??? p????f???s?? 32 45
• G?at? st?? ????a ??? ?a????e? S?stas?
• ?????? ? p??sßas? st?? p??? 84 91
• ?????? p??sßas? st? ?e??d??e?? 81 88
• S??????? ?µe??s?a dap??? 176 192
• Ge???? a???????s? 7.2 7.9
• S?stas? t?? ????a? 90 93

22
?p?d?s? ?e??d??e???
23
change YTD September 2010/2009
24
????p? ?es??e??? - ????a
?????t?ta
2009
2008
2010
ARR
25
????p? ?es??e??? - ????a
2008
2009
2010
26
? ????a se s??s? µe ????p? ?es??e??
?????t?ta
ARR
RevPAR
27
?e??d??e?a?? ???µ??a??a t?? ?tt????
??s? ??µ? ??µat??? (ARR, ????)
?????t?ta ()
RevPar (????)
2010 2009 2008 2007
???? GBR Consulting ???
28
? ?p?d?s? t?? ?e??d??e??? st?? ????a 10
????pa???? p??e?? YTD September 2010
?????t?ta ()
??s? ??µ? ??µat??? (?RR)
RevPAR
???? GBR Consulting, Smith Travel Research
29
? ????a se s?????s? µe 10 ????pa???? p??e?? ?
2010/2009
??s? ??µ? ??µat??? (ARR, ????)
?????t?ta
10 p??e?? ?????? ???d??? ?a??s? ?e?????? ???a?? ?
?µ? ?µste??taµ ?a??e???? ?ad??t? ???/p???
????a 10 cities
RevPar (????)
???? GBR Consulting, Smith Travel Research
30

• ??e??a ??a??p???s?? ?e?at?? ?e??d??e??? ?tt????

Ge???? S????e?s? ???s?? ?e??d???? ?tt???? 16
??eµß???? 2010
Dr. ???? ?????, ISHC