Creativity In Context SAGA OF THE RACOON BEYOND BRAINSTORMINGSession

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Creativity In Context SAGA OF THE RACOONBEYOND
BRAINSTORMINGSession

• BA 303- B2B MARKETING LINDELL PHILLIP CHEW

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INNOVATION SESSION Agenda

• Overview-BRIEFING DOCUMENT
• CREATIVITY objectives
• Rules
• Activities
• Summarize
• Next steps

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Overview

• Quick overview of what this meeting is all about
• Agenda
• What to expect

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INNOVATION SESSION Objectives

• Describe the objective(s) of the exercise
• New product or service ideas?
• New feature ideas?
• Feature/product naming?
• Promotion ideas?
• New process for doing something?
• Define top requirements or restrictions.

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INNOVATION TEAM

• AS BS NO CS OR DS
• DECISION MAKERS
• DRIVER
• FACILITATOR
• NO LAME DUCKS
• NO NOMINAL TITLE HOLDERS
• INSIDER V OUTSIDER

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MEETING FIRST EXPLORE.THEN CONFIRM

• AWAY FROM CAMPUS
• ROUND TABLE
• AUDIO VISUAL
• TAPE RECORD
• 6-8 PLAYERS POSITIONING
• BETTER PART OF THE DAY
• EARLY IN THE MORNING
• NEVER ON MONDAY

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Explore- NO Rules

• No idea is a bad idea
• Be creative
• Take risks
• No criticism allowed
• KNOWN ELEMENT A KNOWN ELEMENT B NEW PRODUCT C

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EXPLORE Creative Activities

• KEY TRIGGERING , ROLE PLAYING , ROLE REVERSAL
  SYNECTICS
• Generate lots of ideas
• Use games and exercises to warm up your
  creative thinking
• When ideas slow down, try another exercise to
  generate fresh ideas
• Breaking into smaller groups may be helpful
• Use a computer to capture every comment/idea (in
  Microsoft PowerPoint, of course, using Meeting
  Minder)

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DONT SQUELCH CREATIVITY

• THOMAS EDISON
• CHRISTOPHER COLUMBUS
• HENRY FORD
• STATE HOSPITAL ON ARSENAL STREET
• NATIONAL ACADEMY OF SCIENCE
• ADMIRAL HULSEY
• JOHN HEFELY

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Summarize

• Review ideas
• NOW.BEGIN TO CONFIRM
• Vote on top candidates and consolidate
• Check requirements and restrictions
• Trim list to top 5-10 ideas

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Next Steps

• Describe what happens next
• Research the ideas generated?
• Follow up with larger group?
• Generate action items for follow-up
• Start turning ideas into reality.

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MAKE RECOMMENDATIONS TO TOP MANAGEMENT

• RUN THE NUMBERS
• CHECK OUT THE PRODUCABILITY
• IMPLEMENT ACCORDINGLY
• CREATIVITY IN CONTEXT AB C
• LPC!_at_umsl.edu

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