Rebecca Kelley, SEOmoz.org

1
Benefits of Healthy and Vigorous Master Baiting
Rebecca Kelley, SEOmoz.org
2
Benefits of Link Bait
2. Visibility

• 1. Links

Linkbait - Chumming for Traffic on Social Media
Sites SMX Social Media 2007
3
Successful Link Bait Creates a Domino Effect
Linkbait - Chumming for Traffic on Social Media
Sites SMX Social Media 2007
4
One Page Can Strengthen Your Entire Domain
Linkbait - Chumming for Traffic on Social Media
Sites SMX Social Media 2007
5
You Can Also Get Some Traffic Stickiness

• Week 9 12,533 page views
• Week 10 31,326
• Week 11 198,805
• Week 12 150,365
• Week 13 81,560

Linkbait - Chumming for Traffic on Social Media
Sites SMX Social Media 2007
6
Who Are You Targeting?
Linkbait - Chumming for Traffic on Social Media
Sites SMX Social Media 2007
7
Why?

• The Internet is evolving
• Blogs
• Social communities
• People like to link!
• Create content, give it to the right audience

Linkbait - Chumming for Traffic on Social Media
Sites SMX Social Media 2007
8
Do Your Homework

• Research your sector's link-worthiness

Linkbait - Chumming for Traffic on Social Media
Sites SMX Social Media 2007
9
Look at Current Trends on the 'Net
Linkbait - Chumming for Traffic on Social Media
Sites SMX Social Media 2007
10
Don't Neglect Your Industry!

• Links from related blogs and sites
• Relevance
• Authority
• Better stickiness

Linkbait - Chumming for Traffic on Social Media
Sites SMX Social Media 2007
11
Good Ol' Fashioned Brainstorming Works, Too

• What would I find interesting?
• Ask coworkers and friends
• Write everything down

Linkbait - Chumming for Traffic on Social Media
Sites SMX Social Media 2007
12
Link Bait Is As Simple or Complex As You Want It
to Be
Linkbait - Chumming for Traffic on Social Media
Sites SMX Social Media 2007
13
Be Aware of the Cons of Negative Link Bait

• Are you ballsy or just an a-hole?
• Will this affect your brand?
• Do the ends justify the means?

Linkbait - Chumming for Traffic on Social Media
Sites SMX Social Media 2007
14
Look Before You Leap

• Do some pre-launch PR
• Keep an eye on your traffic
• Receive ongoing value from link bait

Linkbait - Chumming for Traffic on Social Media
Sites SMX Social Media 2007
15
Don't Forget...

• Link bait isn't always successful
• Nor does it always target your typical audience
• Link bait isn't necessarily a solution...but it
  is a kick-ass strategy

Linkbait - Chumming for Traffic on Social Media
Sites SMX Social Media 2007
16
Thank You!

• www.seomoz.org/users/premium

Rebecca Kelley, SEOmoz.org