9466406???(????) 9466418????9466426???(????) 9466433????9466455???(????) 9466456???(????) - PowerPoint PPT Presentation

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9466406???(????) 9466418????9466426???(????) 9466433????9466455???(????) 9466456???(????)

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Title: PowerPoint Presentation Last modified by: Created Date: 1/1/1601 12:00:00 AM Document presentation format: Other titles – PowerPoint PPT presentation

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Title: 9466406???(????) 9466418????9466426???(????) 9466433????9466455???(????) 9466456???(????)


1
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????????? ??9466451???(????) ??9466447???(??)
9466406???(????) 9466418????9466426???(????
) 9466433????9466455???(????) 9466456???(????)
2
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?????????????????????????????????M???????,????????
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3
1948 ???????????? 1954 ??????Ray
A.kroc??????? 1955 Ray A.kroc?????????? 1961 Ray
A.kroc???????????,????? ???? 1965
????????? 1967 ???????,???????? 1978
???5000???? 1988 ???10000???? 1984????????????????
????
4
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8
4P
??(Product) ????????????????-??????M?? ??(Price
) ??????????????
9
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?????????347?????,????????????,???????,???????????
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??(Promotion) ????????,?????????,??????????????,?
???????????????
10
(No Transcript)
11
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12
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13
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