EXPLODING BACON Team 1902

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Know Who You Are

• Start with a Mission Statement
• Get together
• ? Discuss what you want to do ? Include values,
  inspiration, be real and specific. ? Be Short,
  sweet and to the point.
• Our Mission Statement
• Our mission is to inspire youth using 4-H
  principles along with the tenets of gracious
  professionalism to explore science and technology
  through a mentor based program, which develops
  leadership and life skills and encourages
  innovative, creative solutions to engineering and
  technical challenges.

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Branding your Identity

• Logo Guidelines
• Pantone Colors
• Fonts
• Print and Merchandise
• Taglines
• Resources available to team
• Software
• Talents
• Maintaining control of your image
• First Branding Guidelines(www.usfirst.org/robotic
  sprograms/marketing-tools/brand)

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Lessons Learned
Thursday Shirts
Everyday Shirts
Friday Shirts ???
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Can you pick us out of a crowd?
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Approach to Marketing

• Why is Your Image Important?
• Know who you are so others will know
  who you are.
• Marketing Within the FIRST Community
• Marketing to Judges
• Marketing to Other Teams
• Marketing Outside the FIRST Community
• Sponsors
• Media
• Community

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Marketing to the FIRST Audience

• Marketing to Judges
• Judges Packet
• Judge Whispering
• Pit Design
• Presentation boards, pictures, and brochures
• Marketing to Teams
• Pit Scouting
• FIRST Community
• Chief Delphi
• Off Seasons
• Outreach

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Judges Packet

• Business Plan
• Robot Card
• Engineering Design Manual
• Marketing Packet
• Chairmans Submission
• Community Outreach Information
• Press Releases and Articles
• Flyers Marketing Materials
• Thank you letters
• Digital Media Award Submission
• Team Handbook
• Brochure

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Engineering Design Manual 2014
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Judge Whispering

• Pit Test
• Practice Sessions
• The Game
• Jeopardy Game
• Presenting Chairmans to your Team

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Pit Identity
Nice Pit, Hot Botz!
Nice Pit, Flash!
Nice Pit, ????!
Nice Pit, Bacon!
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Marketing to Other Teams

• Robot Cards
• Pins/Buttons
• Giveaways (clappers, pens, balls, bandanas)
• Peer Awards
• Offering assistance to other teams and developing
  relationships (at competitions)
• Workshops and Seminars (like this)
• Off-Seasons
• Mentoring year around (FRC, FTC or FLL)

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Pins and Buttons
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Marketing to Other Teams

• Robot Cards
• Pins/Buttons
• Giveaways (clappers, pens, balls, bandanas)
• Peer Awards
• Offering assistance to other teams and developing
  relationships (at competitions)
• Workshops and Seminars (like this)
• Off-Seasons
• Mentoring year around (FRC, FTC or FLL)

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Can they hear you coming?
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Weve Got Spirit, Yes We Do!
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Mascots
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Have you seen my pig?
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Marketing Outside FIRST

• Community Outreach
• Girl Scouts/Boy Scouts
• Libraries
• Science Centers
• Community Service
• Schools
• Local Media
• Press Releases
• Sponsors
• Newsletters
• Updates
• Thank Yous

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BRANDING YOUR BOT!
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Outreach and Community
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Outreach

• Host FTC kick off 3 yrs
• Host FRC kick off 4 yrs. (5 teams)
• Volunteer/Host FLL Tournaments
• Hosted FLL Girl Scouts Challenge
• Hosted FLL coaches workshops
• Hosted FTC Build It Days
• Mentor 31 FLL Teams
• Mentor 4 FTC Teams
• Mentor 4 FRC Teams
• Outreach to countless FIRST teams on imagery
• TNT fun-time coordinator
• Volunteer at FL Regional, TNT, and IRI
• Over 130 events in the past 4 years (25 in 2010)
• Library presentations
• Shuttle launch
• Girls and Boys Scouts
• Presentations to companies
• Presentations to schools
• PTC Users Conference

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Exploding Science Summer Camp
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Print Digital Media

• Brochure
• Flyers
• BusinessCards
• Website
• QR Code
• Facebook
• Twitter
• YouTube

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Getting the Word Out
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Marketing to Sponsors

• Marketing Packet
• Business Plan
• Cold Calls
• Presentations
• Activity Book

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Sponsor Levels
1K-5K - Big Bacon Company name of Logo
(Small) on T-shirt and Robot Company
name on marketing materials Link on
team website 500-1K Squealer Company name
on T-shirt Company name on marketing
materials Link on team website 0-500
Piglet Listed on website Our un-dying
love and gratitude
10K and above - Boss Hog Company name or Logo
(Large) on T-shirt and Robot
Company name on promotional materials
Link on team website Logo displayed in
pit 5K-10K - Power Pig Company name or Logo
(Medium) on T-shirt and Robot Company
name on promotional materials Link
on team website Logo displayed in Pit
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Sing Your Praises!
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Care and Feeding of Sponsors

• Sponsor Dinner
• Supporting our Supporters Being there!
• Newsletters/Emails

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Benefits of Good Imagery

• More Memorable
• Leave a Good Impression
• Fundraising
• Sponsor Demos
• Professional Conferences
• Local Businesses
• Associations, Clubs and Chamber of Commerce
• Recruiting
• FLL Tournaments
• School Demos
• Science programs
• Summer Camps
• Community Outreach

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Gracious Professionalism
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