Who Wants to Just Break Even?

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• How long will it take for Red Delicious to start
  making money?

David Allan and David Marshall January 11, 2001
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Alternate bearing since 1994, but production
appears to be trending downward in deference to
other varieties. When will it level off?
Source Yakima Valley Growers Shippers
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Source Growers Clearing House
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Source Growers Clearing House
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Source Growers Clearing House
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Can advertising affect this declining demand line?
Source Growers Clearing House
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Assuming a reduction of 2.5 million boxes each
year, we will reach economic viability around
03/05. Later -- if demand is still dropping.
Source Yakima Valley Growers Shippers
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If Red Growers react slower, and production drops
by 1.5 million boxes each year, we wouldnt get
down to profitable levels until 2005 / 2007.
Later -- if demand is still dropping.
Source Yakima Valley Growers Shippers
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Source Growers Clearing House
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Source Growers Clearing House
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Old Red Crop Shipments
1998-99 Crop 1998-99 Crop 1999-00 Crop 1999-00 Crop
Total Shipments 52,222 41,397
Shipped After Sep 1 of New 1,695 3.2 2,282 5.5
Source Yakima Valley Growers Shippers
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Source Growers Clearing House
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Source Growers Clearing House
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Source Growers Clearing House
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Source US Apple, 1998
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Source US Apple, 2000
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WHAT IF WE REMOVED 36 of the Red Production 20
of the Gold production 50 of the Rome and
McIntosh, 50 of the 'other' varieties,
especially those grown for processing.
?????
WHAT WILL FILL THE HOLE?
Source Pure Speculation
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Contact Info

• David Allan
• 3630 Lateral B
• Wapato, WA 98951
• 509-877-2065
• dallan_at_allanbro.com

David Marshall 408 North First Street Yakima, WA
98901 509-453-4851 dwmarshall_at_agrimgt.com
Copies of this material are available upon
request. This Power Point presentation can be
downloaded at
http//www.agrimgt.com/newsletters.htm
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