TechNet Event Session

1
Insights and Answers for IT Professionals
2
Commerce Server 2000 ???????? ??????
???????????
????????? (?????????)
3
??????

• ???????????
• ?????????????
• HTML ? ASP????
• ?????????????
• ?? TechNet Level 200 ???

4
????

• ???????????
• Commerce Server 2000????
• Solution Site
• ?????
• ????
• ?????????? (BizDesk)
• Commerce Server 2000????
• ???????
• ????Site Packager????????
• ????BizDesk?????????
• ????MMC?????????
• ?Application Center 2000?????

5
??????Closing the Loop
?? ?? ?? ??
?????? ???? ???? ????
????? ?? ??
?????? ????
????? ???? ?????? ??????
???????? (Targeting System)?????? ???????? ????
6
?????????

• ?????????
• ????????????
• ??????????(??)??
• ??????,??????,???????
• ?????????
• ????(Scale-out)???

7
????Commerce Server 2000

• Solution Site
• Business Desk
• Profile??
• Targeting??
• CSP?????
• ?Application Center 2000??

8
Commerce Server 2000??
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Solution Site
??? ??
????
????
????
?? ??
Base
B2C
B2B
Business Desk
????? Solution Site
??????/??
Targeting
??
User Profiling
??
??
????
Profile System
Catalog
Direct Mail Service
Schemas / Meta Schemas
Order Form Requisition
????
BizData
?? (Catalog)
???? (Data Warehouse)
Profile ??
Expressions ??
Site Terms ??
10
?????????Solution Site

• ????Commerce Server 2000???????
• ??????????
• ??Commerce Server 2000?????
• ????Solution Sites

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?????Solution Site

• Retail Solution Site
• ??SS 3.0?????
• ???? / Intelligent Cross-Sell
• ???????????
• ?????????
• Supplier Solution Site
• ??Retail????
• ??BizTalk Serer 2000
• Blank Site

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????CSP?????
????
SQL Server ????
SQL ????
SQL ????
IIS ??
??????
13
?? Retail ??
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???????

• ???????
• Retail??
• Rcaxel
• BizDesk
• BizDesk???????
• Config????.XML??
• ??????
• Layout1.asp

15
?????
16
?????????

• ?????????
• ????????????
• ??????????(??)??
• ??????,??????,???????
• ?????????
• ????(Scale-out)???

17
Business Desk
??? ??
????
????
????
?? ??
Base
B2C
B2B
Business Desk
???????????
??????/??
Targeting
??
User Profiling
??
??
????
Profile System
Catalog
Direct Mail Service
Schemas / Meta Schemas
Order Form Requisition
????
BizData
?? (Catalog)
???? (Data Warehouse)
Profile ??
Expressions ??
Site Terms ??
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Business Desk ???

• Web-based???
• ???????
• ????????
• ????
• ?????
• ???????
• ???? ??DHTML??????
• ??????????,??server-side????
• ??SDK??????

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?? BizDesk
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???????(Catalog)??
??? ??
????
????
????
?? ??
Base
B2C
B2B
Business Desk
???????????
??????/??
Targeting
??
User Profiling
??
??
????
Profile System
Catalog
Direct Mail Service
Schemas / Meta Schemas
Order Form Requisition
????
BizData
?? (Catalog)
???? (Data Warehouse)
Profile ??
Expressions ??
Site Terms ??
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Catalog ???

• ??Business Desk?Catalog Management??
• ??????????????
• ??XML??Import/Export/Merge (BizTalk.org)
• ??Search??
• ????
• Specification
• ??????
• ?????
• Marketing (????)
• Data Warehousing (??????)
• BizTalk Server (?????????)
• ??Catalogs

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Catalog ???
Business Desk
????? ??????
BizTalk Server
CatalogEditor
SchemaEditor
???? (COM)
XML
Import/Export
Catalogs
Logical Schema
Search
CSV
Custom Catalogs
Product Variants
Products
Categories
Data Warehouse DTS
MSXML
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????
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????Pipeline
??? ??
????
????
????
?? ??
Base
B2C
B2B
Business Desk
???????????
??????/??
Targeting
??
User Profiling
??
??
????
Profile System
Catalog
Direct Mail Service
Schemas / Meta Schemas
Order Form Requisition
????
BizData
?? (Catalog)
???? (Data Warehouse)
Profile ??
Expressions ??
Site Terms ??
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Pipeline?

• ???????????????
• ????stage??
• Stage???????
• ???????? commerce data object (???)
• ???pipe????
• Pipeline??COM????
• ?SSCE pipeline????
• ??64-bit??,????

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Pipeline???
??PCF??,??asp????pipeline????
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?????????

• ?????????
• ????????????
• ??????????(??)??
• ??????,??????,???????
• ?????????
• ????(Scale-out)???

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Profile??
??? ??
????
????
????
?? ??
Base
B2C
B2B
Business Desk
???????????
??????/??
Targeting
??
User Profiling
??
??
????
Profile System
Catalog
Direct Mail Service
Schemas / Meta Schemas
Order Form Requisition
????
BizData
?? (Catalog)
???? (Data Warehouse)
Profile ??
Expressions ??
Site Terms ??
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Profile ?????

• Profile
• ???????????
• ????,????,??,??,??,????
• ???????MMC?????
• ??
• ???????????
• Profile attribute????????????
• ?????
• Windows 2000 Active Directory
• SQL Server,SSCE Membership Directory
• DB2 ,Oracle

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?????User Business Data

• User Profile
• ??
• GUID
• ??
• Site Terms
• ?? ??,??
• ?? ?,?...
• User Expressions
• IsFrequentVisitor
• User.visits gt 25
• IsYoungAthlete
• User.Preferences contains Sports AND
  User.BirthDate gt 1/1/1964

• ??
• ??
• ??

Site Terms
User Expressions
USER
User
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????????
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Targeting System
??? ??
????
????
????
?? ??
Base
B2C
B2B
Business Desk
???????????
??????/??
Targeting
??
User Profiling
??
??
????
Profile System
Catalog
Direct Mail Service
Schemas / Meta Schemas
Order Form Requisition
????
BizData
?? (Catalog)
???? (Data Warehouse)
Profile ??
Expressions ??
Site Terms ??
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Targeting??

• ???????,??????
• ??????,????,Up-sell??
• ??????????
• ?????? (Mailing List) ??
• ????
• Expression Builder
• ??Site Term?Profile??Targeting
• Content Selection Framework
• ??????????

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??????
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Targeting??Expression???

• ? ???????????????????????
• ? ???????65 ?????????? ?????????
• ? user profile data store??????? ??? 25? 30
  ??????????????

• Expressions
• ????
• ???? (Query Builder)
• ????
• ???profile??
• ??? Commerce Management Desk ??
• ???????

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??????
37
?????????

• ?????????
• ????????????
• ??????????(??)??
• ??????,??????,???????
• ?????????
• ????(Scale-out)???

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Business Desk ?????
??? ??
????
????
????
?? ??
Base
B2C
B2B
Business Desk
???????????
??????/??
Targeting
??
User Profiling
??
??
????
Profile System
Catalog
Direct Mail Service
Schemas / Meta Schemas
Order Form Requisition
????
BizData
?? (Catalog)
???? (Data Warehouse)
Profile ??
Expressions ??
Site Terms ??
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?????????

• ????
• ??????
• Profile??
• ?????
• ??Cube
• ??Data Mining??
• ????
• ??????????
• ??????

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? Web Server ????????
????
????????????????
Web Farm
?????????????
??????
41
??DTS????
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Dependency Viewer Decision Tree
Edge dependency of nodes
Node - attribute
43
??????
44
?????????

• ?????????
• ????????????
• ??????????(??)??
• ??????,??????,???????
• ?????????
• ????(Scale-out)???

45
?????CSP?????

• ????????
• ??Web Site?????
• ???
• ??????
• ???.pup??

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?????????

• ?????????
• ????????????
• ??????????(??)??
• ??????,??????,???????
• ?????????
• ????(Scale-out)???

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Commerce Server????
????
Perimeter Network
Active Directory Domain Controller
SQL Server
??Business Desk ????
??Commerce Server????????
48
??????????

• ????
• ?????
• ??????
• ?????

Speed
??? ????
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???????

• ??????? Perimeter Network
• ?????????????????????

Business Desk
????
Staging Server
Development Server
Web Farm
Perimeter Network
SQL Server
Direct Mailer
Commerce Server Components
50
???????
DNS Round Robin
DNS Server
????
3
2
Web Servers
Web Servers
Application Center 2000
1
????
Switch
Web Servers
51
Commerce Server ?Application Center 2000
Application Center 2000 (NLB/Deploy)
Business Desk
????
Staging Server
Development Server
Web Farm
Perimeter Network
Commerce Server Components
SQL Server
Direct Mailer
Application Center 2000 (CLB)
Commerce Server Components
52
??

• Commerce Server 2000???
• ????????
• RAD????
• ????????
• ???????
• ?? WIN DNA 2000 Server?? ACS, BTS, HIS
• ????? -- Business Desk
• ?????
• ?????? ????? ????
• Direct Mail????? ????? ????
• ????? ????

53
?????

• http//www.microsoft.com/commerceserver
• www.microsoft.com/sql/techinfo
• Technology Center On Commerce Server
• http//www.microsoft.com/technet/comm
• www.microsoft.com/taiwan/technet

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????Insights Answers for IT Professionals

• TechNet ???TechNet Plus??
• Microsoft TechNet ??????
• ??
• www.microsoft.com/taiwan/technet
• TechNet Flash?????????

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TechNet CD ??????????

• Microsoft Knowledge Base
• ??????? Resource Kits
• ??????????Service Packs, patches, drivers, tools
  ??
• ??????
• ???????
• TechNet ?????? (Seminar Online)
• ????????????

56
TechNet Plus CD??

• TechNet Plus
• TechNet ????????
• Microsoft ??????? Beta ????????????

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2001?2?TechNet Plus

• Microsoft Mobile Information 2001 Server??? Beta
• Microsoft SharePoint Portal Server RC-1
• Exchange 2000 Conferencing Server?????
• Exchange 2000 Server????????
• Microsoft SQL Server 2000????????
• Microsoft BizTalk Server 2000????????
• Microsoft Internet Security and Acceleration
  (ISA) Server 2000????????
• Microsoft Host Integration Server 2000?????
• Microsoft Visio 2000????????

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(No Transcript)